Mobile Market & Services overviewby vaddieg

2012

Key aspects

Product types• Ringtones & Visual themes

• SMS-based services

• WAP-services

• Mobile WEB-apps

• Standalone apps

Monetization

• Premium-rated SMS

• Premium-rated Internet traffic

• Online App Stores

• Sponsor ads

Revenue share per Industry

20%

25% 50%

5%

Manufacturers&PlatformCarriersDistributorsDevelopers

2007

Revenue share per Industry

63%2%

5%

30%

Manufacturers&PlatformCarriersDistributorsDevelopers

2011

App market volume

$0b

$10b

$20b

$30b

$40b

$50b

2008 2009 2010 2011

Mobile PC

Market growth

0

12.5

25

37.5

50

2009 2010 2011 2012

Development platforms• J2ME

• Android

• iOS

• Blackberry

• Symbian

• Samsung BADA

• Windows Phone 7

• MeeGo

Regional features

• North America & Australia

• Europe

• xUSSR

• Others

USA smartphones

6%

48%

16%

30%

iPhoneBBAndroidOther

comScore: Dec 2011

UK smartphones

6%

44%

16%

34%

iPhoneBBAndroidOther

Kantar Worldpanel ComTech: Dec 2011

Russia smartphones

14%

31%47%

8%

iPhoneSymbianAndroidOther

IDC: 2011

Tablets worldwide

39%

2%1%

0.575iOSWindowsOtherAndroid

Statista: 2011

Revenue per app

0%

25%

50%

75%

100%

iTunes Amazon Google Play

Flurry: 2012

App categories• Games & Entertainment

• News & Lifestyle

• Multimedia

• Business & Productivity

• Social networking

• Branding and others

Mobility advantages

• Ease of camera and mic access

• GPS and Augmented reality

• Accelerometer and Compass

• Notifications

Disadvantages & limitations

• Small screen

• Crippled keyboard

• Slow connectivity

• Lack of memory and CPU speed

The End