mobile + location based design

george t hayes

mobile + locationbased design

Tuesday, October 12, 2010

objectives

brainstorming session

mobile market + history

location based services

my design process

power of these technologies


my background


user experience design

interfaces + experiences

design

development

business

user needs

Auditory Feedback Delivery System. A 3D soundscape overlays the sounds in the

immediate environment with positional information about the

central point. Both its distance and its azimuth are simulated.

Small Computer withGPS and Accelerometer that connects with Satelliteand other Users

Buddy Bearings

illustration of a user interacting with a product


mobile + location based services

mobile location based services

iPhone 4 + htc evo


mobile history

car phone in the ‘60s

first mobile phone in the ‘60s

first cell phone in the ‘70s

commercially available in the ‘80s

wide acceptance in the ‘90s

martin cooper + motorola dynatec


the smartphone

ibm simon

first smartphone in the ‘90s

wide acceptance in the ‘00s

mobile telephony

mobile computing


the mobile market

contested verizon ad from 2009

234 million US mobile users

samsung + lg + motorla

53.4 million US smartphone users

rim + apple + google

texting + browsing + apps

verizon + at&t + sprint


where are things going?

mossberg + swisher + jobs at D8

cloud

focused

mobile


location based services

dodgeball + google latitude + foursquare

gaming: foursquare + gowalla

social networking: facebook + loopt

utilities: yelp + urban spoon


business interests

business owner checks foursquare account

local advertising

customer retention

local sales


human interests

2009 iranian protests

twitter as a tool to organize

youtube + mobile video recording

potential for live broadcasting


design: finding a need

initial concept sketches

thinking of problems

talking to potential users

envisioning potential use cases


design: exploring solutions

high fidelity sketch

ethnographic research

divergent ideation

contextual exploration


design: testing solutions

user testing with a paper prototype

user testing of prototypes

contextual testing for mobile


design: focusing the solution

mobile app can’t have it all

power in simplicity

converging

wireframe sketch


design: realizing the solution

wireframe sketch


design: creating the solution

high fidelity prototype

high fidelity prototyping

continued user testing

refinement of the product


design: releasing the solution

apple app store

iterative release cycle

always room to improve

release doesn’t mean done


location based power

wired magazine cover

web being compartmentalized

appliances not applications

knowledge is power


what now?

google android icon

easier to create: libraries + web based

android tools: i’m driving app

be a designer


what can i do?

google + verizon + net neutrality

be an advocate

net neutrality

privacy + surveillance


change the future

Buddy BearingsTechnical Implementation

use case sketchTuesday, October 12, 2010

thank you

copy of presentation + references

georgethayes.com


mobile + location based design

Documents