mobile lbs market in southeast asia 2015-2019
TRANSCRIPT
Covered in this Report• The report includes the present scenario and the growth
prospects of the mobile LBS market in Southeast Asia for the period 2015-2019.
• The market can be segmented by application into the following: location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others.
• Technavio's report, Mobile LBS Market in Southeast Asia 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.
• The report covers major countries in Southeast Asia such as Singapore, Malaysia, Thailand, Philippines, and Indonesia; it also covers the market landscape and its growth prospects in the coming years.
Mobile LBS Market in Southeast Asia
2015-2019
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Market Overview• LBS uses the positioning capabilities of wireless
applications to deliver innovative services to mobile device users.
• LBS offers a cost-effective engagement with these users. LBS uses GIS technology and the internet to track a user’s location.
• The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles.
• The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches.
• Technavio's analysts forecast mobile LBS market in Southeast Asia market to grow at a CAGR of 62.12% over the period 2014-2019.
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2019,please mail us at
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Key Vendors and Regions
• AdNear
• Digi Telecommunications
• Foursquare Labs
• Globe Telecom
• HERE
• Maxis Communications
• TomTom
View Our Report: Mobile LBS Market in Southeast Asia 2015-2019
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
Vendors Regions
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Key Findings
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• Many advertising companies such as AdNear and Admoove are using big data analytics to understand consumer insights in the market.
• These firms monitor the consumer activities of current and potential consumers, on the basis of internet usage, search history, and social networking habits.
• The companies use these sources to collect information on users and profile them on the basis of their preferences, most visited places, and other parameters such as likes and page visits.
• This information is used for focused marketing and pushing targeted advertisements to specific consumers.
• This helps to reduce the cost as well as increase the effectiveness of the advertisement.
Key Questions Answered in Our Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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Mobile LBS Market in Southeast Asia 2015-2019
109 Pages | SKU: IRTNTR6661
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