mobile (jen&hilmi)
DESCRIPTION
TRANSCRIPT
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MOBILEJENNI / HILMI
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Commercial Phone Calls
A brief history
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Text Messaging
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Birth of better display screens for mobile phones.
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2G2G 3G3G
and then we have...
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Applications
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Augmented Reality
QR Codes
Integrated Reality
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Predictions of Trends
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Mobile will become number one screen for advertising. Morgan Stanley predicted that the number of people accessing the web via their mobile would exceed desktop usage by 2013.
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VS
Mobile Apps Mobile Sites
Source : Mashable
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Apple vs. GoogleControl over Mobile Ad Space
Source : www.sparxoo.com Brad Beckstrom
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You are here.Geo-location / Location Based
Services
Source : Mashable
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Offers and Promotions to be offered MORE on
Location Based Services.
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QuickTime™ and aPhoto - JPEG decompressor
are needed to see this picture.
Branded UtilityMore brands with come up with beneficial
utilities for consumers.
Source : Space Coast Online Advertising
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Mobile Ticketing
Source : Brad Beckstrom
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3s
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Ikea Interactive Catalogue
Consumers use augmented reality feature to try out the furniture before buying.
Innovative way to promote products.
Customer opportunity to learn more about products.
Could have a reward / incentive.
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Win a MINI by tracking it using geo-location services
Get within 50m to catch it
Others can take it off you
Hold virtual MINI for 7 days to win
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Gets people out and about (LBS).
Challenge others. Promotes the ‘MINI’ adventure.
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Get 2 for 1 on cinema tickets by textingFILM to 241
ORANGE gets people together for less.
Not only promoting telecom. services, but a lot more.
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Help build a smarter planet.
Innovating in research and development to shape the future of society at large.
Sense through connections.
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Insight / IdeaTravelers want to get the best out of their trip.
IBM helps them get around the ‘smarter’ way.
HOW?
Offer walk-around city guides. (default and user generated)
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Launch
Free Wi-Fi:
- Connect to network.
- IBM Browser Page loads.
- Page with tips on how to get around and offers from local shops.
- Download APP or continue browsing.
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Ongoing EngagementDaily Twitter/Facebook/Newsfeed highlighting the most engaging content across the range of subject matters.
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Idea 2
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InsightIBM wants to build a ‘Smarter Planet’
They need smart people to help them
IBM offer first-class opportunities for top students across their business
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Idea OUT SMART IBM
Download APP
Play against IBM by answering and asking questions
Smartness rated by known characters on leader board
Win Graduate placements
Spread awareness of IBM
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Ongoing Engagement
Competitive banter though Facebook and Twitter
Tweets about graduate placement opportunities available.
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Thank You!