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MOBILE IS NOT THE FUTURE

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Page 1: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

MOBILE IS NOT

THE FUTURE

Page 2: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

MOBILE USAGE 2012

Source: Morgan Stanley Research

2.1B Mobile Users

29.5% Population

31% US Population

51% Low Income

Page 3: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

THE MOBILE LANDSCAPE

Source: Morgan Stanley Research / Luke W - http://www.lukew.com/ff/

Page 4: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

BABIES VS. DEVICES

370K babies born every day

Source: Luke Wroblewski - http://www.lukew.com/ff/

378K iPhones sold

1.3MM Activations

562K iOS devices activated

Page 5: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

THE MOBILE LANDSCAPE

52% of US laptop owners own a smart phone

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 6: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

THE MOBILE LANDSCAPE

31% of US smart phone owners own a tablet

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 7: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

THE MOBILE LANDSCAPE

13% of Americans own laptop, tablet and smartphone

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 8: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income
Page 9: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income
Page 10: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income
Page 11: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

“It was clear mobile use was going to take over; designing for mobile pushed you to better and simpler designs because of constraints like small screens and slow networks; and last but not least, mobile devices had capabilities like multi-touch and location detection that allowed you to create new kinds of experiences”

Luke Wroblewski Founder of Mobile First, Former Yahoo VP, co-founder of BagCheck

Page 12: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

THE MOBILE LANDSCAPE

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 13: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

THE MOBILE LANDSCAPE

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 14: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

THE MOBILE LANDSCAPE

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 15: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

THE MOBILE LANDSCAPE

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 16: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 17: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 18: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

MOBILE WEBSITES

m.yourcompany.com

Page 19: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income
Page 20: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income
Page 21: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Phablet - Samsung Galaxy Tab –8

Page 22: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 23: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 24: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 25: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 26: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 27: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 28: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income
Page 29: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 30: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 31: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 32: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 33: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income
Page 34: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 35: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

Source: Luke Wroblewski - http://www.lukew.com/ff/

Page 36: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

RESPONSIVE DESIGN

Source: Ethan Marcotte- http://www.ethanmarcotte.com

A friend once insisted to me that the plural of “moron” is “focus group.” – Ethan Marcotte

Ethan Marcotte Web Designer/Developer, Speaker, Author

Page 37: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income
Page 38: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income
Page 39: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

RESPONSIVE DESIGN

Page 40: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

FLEXIBLE LAYOUTS

Source: TopTenPK.com

Page 41: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

CONTENT

Page 42: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

ADAPTIVE CONTENT

Source: Ethan Marcotte- http://www.ethanmarcotte.com

“On a good day, I make the web more awesome. On a bad day, I just make it suck less”

Karen McGrane UX Designer, Content Startegist, Author

Page 43: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

ADAPTIVE CONTENT

Page 44: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

ADAPTIVE CONTENT

Page 45: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

ADAPTIVE CONTENT

Page 46: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

ADAPTIVE CONTENT

Page 47: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

ADAPTIVE CONTENT

Page 48: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

ADAPTIVE CONTENT

Page 49: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income
Page 50: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

0102030405060708090

100

2012 2013Desktop Tablet Mobile

GEORGIAGOV

Source: Google Analytics

Page 51: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

GEORGIAGOV PLATFORM

Source: Google Analytics

2012 Desktop – 82% Mobile – 15% Tablet – 2%

Page 52: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

GEORGIAGOV PLATFORM

Source: Google Analytics

2013 Desktop – 69% Mobile – 25% Tablet – 5.5%

Page 53: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

01020304050607080

2012 2013Desktop Tablet Mobile

DCSS

MOBILE MOMENT

Source: Google Analytics

Page 54: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

TAKE AWAYS

• Monitor analytics

• Don’t ignore your mobile visitors

• Take content seriously

• MOBILE IS HERE!

Page 55: MOBILE IS NOT · Source: Morgan Stanley Research 2.1B Mobile Users . 29.5% Population . 31% US Population . 51% Low Income

THANK YOU


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