mobile is not a thing, it is everything
DESCRIPTION
Mobile is not a thing that companies, governments and individuals can simply pass off as a fad or trend. It is quite literally the most transformative technology in history.TRANSCRIPT
MOBILE IS NOT A THINGIT IS EVERYTHING
Joe McCann
Director of Creative TechnologyMother NY
Joe McCann
Managing Director, PartnerThe Node Firm
0
2500
5000
7500
10000
Nerf Gun PC iPod Mobile
Number of Charts Discussing Absurd Growth
Source: @bromccann
BUT SERIOUSLY GUYS
THIS YEAR, MORE THAN
HALF OF ALL TRAFFIC TO TARGET.COMEXPECTED TO COME FROM MOBILE
DEVICES ON CYBER MONDAY FOR THE FIRST TIME EVER
0
250
500
750
1000
1250
1500
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Glo
bal A
nnua
l Uni
t Sa
les
in M
illio
nsPCs Smartphones and Tablets
Source: Enders Analysis
AND WE ARE STILLIN THE EARLY STAGES...
AND THIS DOESN’T EVEN INCLUDEWEARABLES
WE HAVE TO RETHINK THE DEFINITION OF
“MOBILE”
RIGHT, SO MOBILE,
HOWEVER WE DEFINE IT, IS A BFD
ON THE SURFACE, MOBILE IN TERMS OF THE NUMBER
OF DEVICES SHIPPED, SMARTPHONE SUBSCRIBERS,
OR APPS DOWNLOADED SOUNDS IMPRESSIVE.
BUT WHAT IS MORE INTERESTING IS WHAT MOBILE TECHNOLOGY
IS DOING UNDERNEATH IT ALL AND HOW IT IS
RESHAPING EVERYTHING.
HUH?
FINANCIAL SERVICES
MORE PEOPLE IN AFRICA HAVE PHONES THAN HAVE BANK
ACCOUNTS.
WHY NOT TURN PHONES INTO BANK ACCOUNTS?
M-PESA
HEALTHCARE
GEOPOLITICAL SHAPESHIFTING
SMARTPHONES + CAMERAS +
SOCIAL MEDIA = POP-UP PROTEST
TOYS
BRIDGING THE PHYSICAL WORLD WITH THE DIGITAL WORLD IS ONE OF
MOBILE’S BIGGEST OPPORTUNITIES
CARS
50% OF GLOBAL VEHICLE SALES WILL BE
CONNECTED VEHICLES BY 2015
Source: GSMA
TRANSPORTATION
UBER IS RADICALLY CHANGING THE MINDSET OF CONSUMERS TO
ON-DEMAND, REALTIME FULFILLMENT.
HOME
SELF
DIGESTIBLE AND IMPLANTABLE MONITORING DEVICES ARE ACTUALLY
BEING DEVELOPED TODAY
MOBILE COMMUNICATION ITSELF!!!1!1!
SMS
SMS
• FIRST FORM OF MESSAGING ON A MOBILE PHONE
• BEEN IN USE SINCE 1992
• MOBILE NETWORK OPERATORS (MNOs) HAVE MADE BILLIONS OF DOLLARS FROM IT
• CAMPAIGNS, VOTING, SURVEYS AND OF COURSE, SPAM
HOWEVER...
SMS ITSELF IS BEING DISRUPTED/DISINTERMEDIATED/UPROOTED/FANCY-SILICON-VALLEY-WORD
OVER THE TOP (OTT) MESSAGING
Source: Informa
0
10
20
30
40
50
2011 2012 2013
Billi
ons
of M
essa
ges
Sent
OTT SMS
MESSAGING AS A PAYMENT
MEDIUM
MESSAGING AS A CONTENT DISTRIBUTOR
MESSAGING AS A GAMING PLATFORM
LINE SET TO IPO AT
$10 BILLION USD VALUATION
SOLD $132 MILLION IN “VIRTUAL STICKERS” IN Q2 2013
Source: Reuters
MESSAGING AS AN APP
PLATFORM
OTT MESSAGING IS CREATING ITS OWN MONETIZATION PLATFORM INSIDE
MOBILE ITSELF
“WE ARE LIVING IN THE MOST INNOVATIVE AND
DISRUPTIVE TIME EVER. MOBILE IS CHANGING EVERYTHING.”
-- LOU KERNERORIGINAL INTERNET ANALYST, ENTREPRENEUR, INVESTOR
SO WHAT IS NEXT IN TERMS OF INNOVATION WITH MOBILE? WHAT NEW PRODUCTS, SERVICES AND
MOVEMENTS WILL UPEND TRADITION?
THAT’S UP TO
YOU, THE DEVELOPER,
DESIGNER OR INNOVATOR TO DECIDE
THANKS!
@joemccann
github.com/joemccann