mobile internet consumer spain

8/11/2019 Mobile Internet Consumer Spain

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THE MOBILEINTERNET CONSUMERSPAIN 2013AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS


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THE MOBILE INTERN

Preface

The Mobile Internet Consumer - Spain 2013 report produced by Vservaddresses the audience insights of the growing mobile internet user b

Spain. This report focuses on profiling the mobile web & app users, thpurchasing power, lifestyle and consumption pattern. The findings anare drawn from a survey conducted in 36 countries across regions.

The Mobile Internet Consumer report is designed for media planners

advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom serproviders in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.


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THE MOBILE INTERN

DEMOGRAPHICS

THE MOBILE INTERN


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5/16THE MOBILE INTERN

3 out of 5 mobileinternet users inare men

Male F

39%61%

38%

62%

Gender

*EUROPE



Over half of the mobile internet users in Spain are Gror Post-Graduates

Graduate / Post Graduate

Diploma / Undergraduate

Schooling upto 12 yrs

Education

22% 31%*

17% 24%*

Uneducated 8% 11%*

*EUROPE



4 out o

interneSpain earnin

Occupation

Business12%

Self Employed

Professional14%

Full-time job26%

Part-time job5%

33%*

12%*

12%*

9%*

Currently

not working19%

Housewife7%

Student17%13%*

8%*

13%*

*EUROPE



CONSUMPTION PATTERNTHE MOBILE INTERN



86%

28% 32% 22%

6 out of 7internet udownloador app in

month

Game / App Video Music Themes

Mobile content downloaded in thelast month

*EUROPE

78%* 35%* 38%* 31%*


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THE MOBILE INTERN

Download mobile content

Find a good deal on something

Learn about a brand

Locate something nearby

Mobile internet users enjoy receiving mobile content and locatnearby through mobile ads. Mobile will drive greater engagemeintegrated with other marketing mediums.

Users love mobile ads that help them...

47%

43%

39%

52

*EUROPE

5

38%*

37%*


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THE MOBILE INTERN

PURCHASING POWER

THE MOBILE INTERN


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THE MOBILE INTERN

Consumer Durables

87%

Automobiles

68%

Over half of the mobile intusers in Spain have claimeown a tablet

Connected Devices

Computers Tablets

54%69%

Product Ownership

*EUROPE

65%* 42%* 76%* 52%*


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THE MOBILE INTERN

Restaurant

Movie Theatre

Shopping Mall / Market

7 out of 10 mobile internet users in Spain have beenshopping mall/ market in the last month

Affluent Lifestyle

52%

43%

*EUROPE

47%*

41%*


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About the study

To know more about The Mobile Internet Consumer report, please [email protected] or visit vserv.mobi/insights

The Mobile Internet Consumer report produced by MMA & Vserv.mobbased on a primary survey of over 3000 mobile web & app users. The

was conducted using random sampling for natural representation of ttarget group across 6 key countries in EuropeFrance, Germany, ItaRussia, Spain and UK. The overall Europe averages were weighted asregional composition of mobile internet users in each focus country.


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About Vserv.mobi

Visit www.vserv.mobifor more details or follow Vserv.mobi on: @vser

Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis

developers, publishers and telecom operators.

Powered by award winning AudiencePro andAppWrapper platforVserv.mobi has delivered mobile advertising experiences for leading Fbrands & digital media companies, across 200 countries.AudienceProtargeting capabilities andAppWrappers"One Click" SDK integration f

Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG venVserv.mobi was founded in January 2010.

mobile internet consumer spain

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