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    THE MOBILEINTERNET CONSUMERRUSSIA 2013AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS

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    THE MOBILE INTERNET

    Preface

    The Mobile Internet Consumer - Russia 2013 report produced by Vseaddresses the audience insights of the growing mobile internet user b

    Russia. This report focuses on profiling the mobile web & app users, tpurchasing power, lifestyle and consumption pattern. The findings anare drawn from a survey conducted in 36 countries across regions.

    The Mobile Internet Consumer report is designed for media planners

    advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom serproviders in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.

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    THE MOBILE INTERNET

    DEMOGRAPHICS

    THE MOBILE INTERNET

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    THE MOBILE INTERNET

    14%

    21%

    38%

    27%

    3rd of the mobile inteusers in Russia belonthan 24 years age gr

    Age

    Less than 18 yrs

    18-24 yrs

    25-35 yrs

    more than 35 yrs

    13%

    EUROPE

    21%

    29%

    37%

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    7 out of 10 mobinternet users inare men

    Male F

    39%61%

    31%

    69%

    Gender

    *EUROPE

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    Nearly half of the mobile internet users in Russia areGraduates or Post-Graduates

    Graduate / Post Graduate

    Diploma / Undergraduate

    Schooling upto 12 yrs

    Education

    25% 31%*

    18% 24%*

    Uneducated 10% 11%*

    *EUROPE

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    3/4th

    mobileusers belongclass

    Occupation

    Business17%

    Self Employed

    Professional16%

    Full-time job36%

    Part-time job5%

    33%*

    12%*

    12%*

    9%*

    Currently

    not working11%

    Housewife6%

    Student10%13%*

    8%*

    13%*

    *EUROPE

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    81%

    38% 34% 33%

    4 out of 5internet udownloador app in

    month

    Game / App Video Music Themes

    Mobile content downloaded in thelast month

    *EUROPE

    78%* 35%* 38%* 31%*

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    THE MOBILE INTERNET

    Download mobile content

    Find a good deal on something

    Learn about a brand

    Locate something nearby

    Over half of the mobile internet users find mobile ads very heldownloading mobile content

    Users love mobile ads that help them...

    52

    28%

    37%

    44%

    *EUROPE

    38%*

    37%*

    42%*

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    THE MOBILE INTERNET

    PURCHASING POWER

    THE MOBILE INTERNET

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    THE MOBILE INTERNET

    Consumer Durables

    68%

    Automobiles

    49%

    Half of the mobile internetRussia own an automobile

    Connected Devices

    Computers Tablets

    47%65%

    Product Ownership

    *EUROPE

    65%* 42%* 76%* 52%*

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    THE MOBILE INTERNET

    Restaurant

    Movie Theatre

    Shopping Mall / Market

    4 out of 5 mobile internet users in Russia have beenshopping mall/ market in the last month

    Affluent Lifestyle

    39%

    45%

    *EUROPE

    47%*

    41%*

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    The Mobile Marketing Association (MMA) is the premier global non-prassociation established to lead the growth of mobile marketing and it

    technologies. The MMA is an action-oriented organization designed toobstacles to market development, establish mobile media guidelines apractices for sustainable growth, and evangelize the use of the mobileThe more than 700 member companies, representing nearly fifty couaround the globe, include all members of the mobile media ecosystemMobile Marketing Associations global headquarters are located in the

    States and it has regional chapters including North America (NA), EurLatin American (LATAM) and Asia Pacific (APAC) branches.

    About the Mobile Marketing Association (MMA)

    For more information, please visit www.mmaglobal.com. For informatto the MMAs Mobile Marketing Forum series, please visitwww.mobilemarketingforum.com.

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    About Vserv.mobi

    Visit www.vserv.mobifor more details or follow Vserv.mobi on: @vser

    Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis

    developers, publishers and telecom operators.

    Powered by award winning AudiencePro andAppWrapper platforVserv.mobi has delivered mobile advertising experiences for leading Fbrands & digital media companies, across 200 countries.AudienceProtargeting capabilities andAppWrappers"One Click" SDK integration f

    Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG venVserv.mobi was founded in January 2010.