mobile internet consumer ghana
TRANSCRIPT
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 1/16
THE MOBILEINTERNET CONSUMERGHANA 2013 AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 2/16
THE MOBILE INTERNET
Preface
The Mobile Internet Consumer – Ghana 2013 report produced by Vseaddresses the audience insights of the growing mobile internet user b
Ghana. This report focuses on profiling the mobile web & app users, tpurchasing power, lifestyle and consumption pattern. The findings aninsights are drawn from a survey conducted in 36 countries across re
The Mobile Internet Consumer report is designed for media planners
advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom ser
providers in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 3/16
THE MOBILE INTERNET
DEMOGRAPHICS
THE MOBILE INTERNET
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 4/16
THE MOBILE INTERNET
59%
19%
5%
3/4th of the mobileinternet users in Ghaare less than 24 year
Less than 18 yrs 15%
AFRICA
18-24 yrs 52%
25-35 yrs 25%
more than 35 yrs 9%
Age
16%
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 5/16THE MOBILE INTERNET
Ghana has one ohighest proportiomen in the mobiinternet user bas
Male F
29%*71%*
21%
79%
*AFRICA
Gender
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 6/16THE MOBILE INTERNET
Over 2/5th of the mobile internet users in Ghana areGraduates or Post-graduates
Graduate / Post Graduate
Diploma / Undergraduate
Schooling upto 12 yrs
Education
43%
35% 39%*
20% 23%*
Uneducated 3% 3%*
*AFRICA
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 7/16THE MOBILE INTERNET
Over h
mobileusers are stu
Occupation
Business12%
Self Employed
Professional10%
Full-time job15%
Part-time job6%
14%*
12%*
13%*
8%*
Currently
not working3%
Housewife0%
Student54%43%*
1%*
7%*
*AFRICA
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 8/16THE MOBILE INTERNET
CONSUMPTION PATTERNTHE MOBILE INTERNET
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 9/16THE MOBILE INTERNET
79%
59% 55% 54%
Almost 4 mobile inusers havdownload
game/ aplast mont
Game / App Video Music Themes
Mobile content downloadedin the last month
76%* 55%* 51%* 47%*
*AFRICA
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 10/16
THE MOBILE INTERNET
Download mobile content
Find a good deal on something
Learn about a brand
Locate something nearby
Almost 3/4th of the mobile internet users find mobile ads usefdownloading mobile content
Users love mobile ads that help them...
72%
51% 48%*
56% 48%*
51% 45%*
*AFRICA
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 11/16
THE MOBILE INTERNET
PURCHASING POWER
THE MOBILE INTERNET
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 12/16
THE MOBILE INTERNET
Consumer Durables
58%
Automobiles
37%
Varying penetration of diffeproduct categories is witnes
Ghana compared to Africa a
Connected Devices
Computers Tablets
39%64%
Product Ownership
58%* 41%* 57%* 35%*
*AFRICA
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 13/16
THE MOBILE INTERNET
Restaurant
Movie Theatre
Shopping Mall / Market
Over 3/4th of the mobile internet users have been toshopping mall/market in the last month
Affluent Lifestyle
55% 56%*
43% 41%*
77
*AFRICA
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 14/16
The Mobile Internet Consumer report produced by MMA & Vserv.mobbased on a primary survey of over 2500 mobile web & app users. The
survey was conducted using random sampling for natural representatthe target group across 6 key countries in Africa - Egypt, Ghana, Ken
Nigeria, South Africa and Uganda. The overall Africa averages wereweighted as per the regional composition of mobile internet users in e
focus country.
About the study
To know more about The Mobile Internet Consumer report, please [email protected] or visit vserv.mobi/insights
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 15/16
The Mobile Marketing Association (MMA) is the premier global non-prassociation established to lead the growth of mobile marketing and it
technologies. The MMA is an action-oriented organization designed toobstacles to market development, establish mobile media guidelines a
practices for sustainable growth, and evangelize the use of the mobileThe more than 700 member companies, representing nearly fifty cou
around the globe, include all members of the mobile media ecosystemMobile Marketing Association’s global headquarters are located in the
States and it has regional chapters including North America (NA), EurLatin American (LATAM) and Asia Pacific (APAC) branches.
About the Mobile Marketing Association (MMA
For more information, please visit www.mmaglobal.com. For informatto the MMA’s Mobile Marketing Forum series, please visit
www.mobilemarketingforum.com.
8/11/2019 Mobile Internet Consumer Ghana
http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 16/16
About Vserv.mobi
Visit www.vserv.mobi for more details or follow Vserv.mobi on: @vser
Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis
developers, publishers and telecom operators.
Powered by award winning AudiencePro™ and AppWrapper™ platfor Vserv.mobi has delivered mobile advertising experiences for leading F
brands & digital media companies, across 200 countries. AudienceProtargeting capabilities and AppWrapper’s "One Click" SDK integration f
Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG ven Vserv.mobi was founded in January 2010.