mobile industry need for speed jedec... · 2011-2016 $1.5t global mobile revenues ~6.6b+ mobile...

Mobile Industry "Need for Speed"

Richard Wietfeldt, Ph.D.Qualcomm-

Mobile Forum 2013

Copyright © 2013 Qualcomm Technologies, Inc.

"Need for Speed"

Speed is often considered a sign of progress or innovation.

Google Fiber chief [April 2013] “… we’re obsessed with speed ...

speed matters because it’s the source of innovation on the web."


Exciting


?

Challenging


Reality… throttling

• Mobile Market Overview• Key Technology Trends• JEDEC Mobile Memory

Challenges & Solutions

AgendaMobile Market

Technology

JEDEC

… this is about the importance of mobile memory/storage, andin JEDEC’s drive to meet the demands of this growing market …

Mobile Market Overview

• Cloud Drives Modem & Connectivity Attach• Technology Velocity is Increasing • Smartphone Setting the Pace

Industry Trends

24% CAGR2011-2016

$1.5TGlobal Mobile

Revenues

~6.6B+Mobile

Connections

#1Most Used

Device

Source: Wireless Intelligence, Jan. 2013, CIA World Factbook, Dec. ’11, Chetan Sharma Consulting, May, 2012

Smartphone: The Biggest Platformin the History of Mankind

Smartphone: Our Most Important Device

IMMEDIACY, PORTABILITY, CONNECTEDNESS

4/5of all searches on a

smartphone are spontaneous, compared

to 52% on PC

1/3+of daily media interactions occur on a

smartphone

~1/2of smartphone owners

use them while watching TV

Smartphone ExperienceBecoming the Expectation in Other Device Categories

Power Efficient

Always On and Up to Date

Always Connected

Front & rearfacing cameras

Advanced flash & DRAM technology

JEDEC’s role

Today’s Smartphone

Smartphone MomentumDisplacing Feature phones

Source: Average of Gartner, Oct. ’12; Strategy Analytics, Aug. ’12

24% CAGR2011-2016

Key Initiatives for Sustained Long-term Mobile Growth

ContinueSmartphone Growth and Innovation

Solve the 1000X Data Challenge

1000X

Enable Growth

in Emerging Regions

New Mobile

Computing Opportunities

Deliver the Internet of Everything

DSP/MultimediaSensors

GPUConnectivity

Displays

Modems

Expanding Areas for Smartphone Innovation

CPU

#1

Expanding Areas for Smartphone Innovation

aSMP

High Performance Floating Point

Custom Krait2MB L2 (8064 only)

Web Tech Innovations

Custom System Interconnect

Low Power Innovations

Profiling Tools

GPGPU Compute for Imaging/Video (Renderscript, OpenCL, LLVM)

Stereoscopic Rendering

FlexRender™ Technology

Unified ShaderArchitecture

Accelerated WebGL

Ultrasound

1080P HD video

Stereo 3D video21 MPix

7.1 Surround Playback

5.1 Surround CamcorderNoise

cancellation

Zero Shutter Lag

Browser with HTML5 and 1080p Flash

20x Digital zoom

Computational Camera

TD-SCDMA

VoLTE / SRVCC

Power Optimization

Advanced Receivers

RF Multi-band

LTE TDDLTE World Mode LTE Broadcast

.11ac

Indoor Location

Multiband

FM

BTGPS/GNSS

Miracast

Accelerometer

Temperature MagnetometerGyroscope

Ambient lightProximity

Pressure Gestures

IR Sensing Humidity

MEMS

Color correction

Content Adaptive Backlight

Frame Buffer Compression

3D

Wireless Display

Coexistence with connectivity

Coexistence with WWAN

CPU

Displays

Sensors

Connectivity

Modems

DSP/Multimedia

GPU

Mobile is Redefining Computing

High resolution screens

Responsive devices

Fast, always-on connectivity

Rich multimedia experience

High performance computing

Sleek, ultra-light

Long battery life

Thermal efficiency

Uncompromising mobility

#2

New Mobile Computing Growth Opportunities

Tablets to lead growth of new generation of mobile computing devices

41%Tablet CAGR (2011-2016)

LARGER IMAGES

Tablets: Average of Gartner, Dec. ’12; Strategy Analytics, Jan. ’12;

>650MTablets and Laptops Estimated

to be Sold in 2016

Connectivity is Key in New Mobile Computing Devices

2xGrowth in unit shipments 2011-2016

Dongle & MiFi: Gartner, Oct. ’12; ABI, Oct. ’12; Embedded M-PCs: Average of Aug. ’12; SA, Jul. ’12 Gartner, Sep. ’12; Tablets: Average of SA, Sept. ’12; Gartner, Sep. ’12

Embedded and external mobile broadband in new mobile computing devices

Mobile Data Traffic GrowthGLOBAL DATA TRAFFIC GROWTH

~2xFROM 2010–2011*

*Source: Cisco, Feb. ’11

PREPARING FOR

1000xDATA TRAFFIC GROWTH

#4

More Spectrum Small Cells Network Efficiency

1000XSolutionComponents

Small Cells EverywhereLow cost, Small size, and Ease of deployment

Expanding Wireless into Other Device Categories

Incremental Growth Categories beyond Handsets

Non-handset mobile broadband device shipments expected to grow at ~20% CAGR from 2011–2016

Sources: CAGR is based on average of Gartner, Strategy Analytics, IDC , ABI from Mar. – Oct. ‘12. Devices include USB modems, embedded notebooks/netbooks, mi-fi routers, tablets, e-readers, gaming consoles, CE devices (portable navigation devices, portable media player, digital still cameras, digital camcorders), and M2M (telematics, utilities, security, tracking, healthcare, retail).

#5

The Connected HomeEverything around us is becoming intelligent & connected;Wireless & Wired

Internet of EverythingEverything around us is becoming intelligent & connected;Wireless & Wired

IoE VerticalsEverything around us is becoming intelligent & connected;Wireless & Wired

Health &

Fitness

Automotive Industrial

Home

Key Technology Trends

• Anatomy of a chipset• Integration• Interface Performance evolution• Shared Markets (WWAN, WLAN)

Key Technology Trends

• Apps Processor• Modem (cellular)• Connectivity

– Wireless & Wired• Peripherals

– Memory & Multimedia

A Current Mobile Chipset

Courtesy MIPI Alliance (Mobile Industry Processor Interface)

An Integrated Apps Processor

A Multi-mode Modem ComplexityRequirements

& Interfaces…

WWANFrequency diversityCarrier Aggregation

WWAN LTE Cat 7+…

WLAN802.11 abgn

+ac +ad+af (WS) +ah (M2M)

…WWAN/WLAN

Coexistence and seamless

connectivity…

InterfacesWWAN 500Mbps

WLAN 1000Mbps…

Migration to SerDesbased interfaces

Mobile Industry Interfaces

25.6 GB/s51.2 GB/s

JEDEC

MIPI CameraSensors

Requirements & Interfaces

…CSI-2/D-PHY

(1.5Gbps/lane)CSI-3/M-PHY

(1.5, 3.0, 6.0 Gbps/lane)

4-lane D-PHY 1.1

4-lane M-PHY G3

8-lane D-PHY 1.1

8-lane M-PHY G3

2-lane M-PHY G3

1-lane M-PHY G3

Link Rate vs. Camera Resolution @ 30fps

3G, 4G, and Multi-mode ModemApplications

Consumer ElectronicsMobile

Internet of EverythingComputing

Fast, reliable, seamless voice and data performance

Connectivity Applications(Wireless and Wired)

Networking and

Infrastructure

Wi-Fi® BluetoothLocation NFC

Powerline Ethernet PON

Consumer ElectronicsMobile Computing

JEDEC Mobile MemoryChallenges & Solutions

• Performance n * 10’s GB/s

• Power consumption Battery life, Thermal

• Packaging POP, MCP

• EMI radio desense

• Cost

Mobile Memory Needs

LPDDR Roadmap51.2 GB/s

(4x32)

25.6 GB/s(4x32)

3.2 GB/s(2x32)

1.6 GB/s(2x32)

LPDDR4LPDDR3LPDDR2LPDDR1

UFS 2.x

Storage Roadmap

Physical Size Constraints imposeBattery and Thermal Limits

Limited battery

life

TskinToo hot to

touch

TjunctionInternal failure

or reboot

Finite battery size, and internal heat…

Physical Size Constraints imposeBattery and Thermal Limits

Battery-life Limit(Computed)

5Watts @ 3.6V ~ 1500mA; @ 1500mAh battery ~ 1h life

3000 mAh battery1500 mAh battery

Maximum use case run-time vs. power

Thermal Limit(Reference model only)

convection

radiation

Thermal effects (limits on the ability to dissipate heat) limit max run-time and max use case power consumption


No operating here!


convection

radiation

DRAM Bandwidth (GB/s)

Converting DRAM use at a given bandwidth into system power consumption


No operating here!


In this case, 10GB/s DRAM bandwidth might (due to Thermal dissipation limits) operate for 10 minutes only; and 50GB/s for <2 minutes

Maximum use case run-time vs. DRAM bandwidth (GB/s)

Mobile Memory QuestionsToday Tomorrow

LPDDR2 LPDDR3(E) LPDDR4

Wide IO ?SerDes ?

100 GB/s ?

e.MMC 4.x e.MMC 5UFS 1.x UFS 2.x

Endurance ?Beyond FG ?

All SSD ?1-10’s GB/s ?

DR

AM

Sto

rage

Per

form

ance

= P

ower

/The

rmal

• Performance n * 10’s GB/s

• Power consumption Battery life, Thermal

• Packaging POP, MCP

• EMI radio desense

• Cost

Mobile Memory Needs

mobile industry need for speed jedec... · 2011-2016 $1.5t global mobile revenues ~6.6b+ mobile...

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