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www.asanimza.az

Mobile ID (Asan Imza) – your Mobile-PASSPORT

in the new generation Government

Jana KrimpeFounder of B.EST SolutionsHead of the Mobile-ID center

Global trends to keep an eye on

People are going mobile Smartphones and tablets – fast growth ahead!

User interface for everything

Social distribution happens in hours

Big Data → service innovation Real-time data – uploadable, findable, sharable

Processing costs fall rapidly → accessibility improves

Data mining and analytics: finding patterns

But: cyber threats are intensifying

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As cyber threats continuously rise,

the QUALITY of rendered

e- & m-services comes to the

forefront

QuicknessAvailability

UbiquityQUALITY MEANS

Legibility

TransparencyIntegrity

Why Mobile-ID?

CONNECTS

INTEGRATES

ENABLES

Citizens with their government

Different services into a coherent whole

Real-time accessTransparencyEfficiencyBetter services for allCitizen

empowermentService innovation

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Asan İmza – unique Mobile ID solution “Made in Azerbaijan” Asan İmza, the innovative Azerbaijani mobile ID & e-signature technology, is the

simplest and securest way to carry out transactions online anywhere and anytime just with a mobile phone and PIN codes.

Asan İmza makes the citizens’ life convenient and less bureaucratic. It turns the most complex processes into fast, transparent and user-friendly services. Asan İmza has totally changed the e-service delivery concept in the Republic of Azerbaijan where it is effectively used for provision of both public and private electronic services.

For the government, Asan İmza means the most cost- and time-efficient way to provide online authentication opportunity to citizens.

It is the unique mobile ID model Asan İmza excels similar solutions used in other countries for its top-level security, innovative PPP architecture and centralized channel of service delivery through a single certification centre.

Azerbaijan Asan Imza in 2016 Pilot launch in September 2013, product in February 2014

as the first SIM based digital identity in Azerbaijan

Issued by all major mobile operators: MNO Azercell (TeliaSonera), Bakcell and Azerfon

Two years in numbers: Issued more than 250 000 Mobile-ID certificates More than 15 million transactions and Mobile ID

signatures Over 90% of tax declarations submitted electronically

(in total 400 thousand taxpayers in Azerbaijan over-state e-service using Asan İmza in process of

appointment of authorized persons and labor contracts registration

Around 500 different e-services in Azerbaijan

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Less than within 2 years

there have been issued around 200 000 Asan İmza certificates in the country.

52%

44%

4%

Asan İmza user groups

Individual

Business

Government

During two years of operation…

over 450 public and private e-services are available to Asan İmza users in Azerbaijan and more than 15 MLN. transactions done.

99.999%

55.48%59.95%

0.001%

44.52%40.05%

2013 2014 2015

Transactions with Asan İmza at e‐gov.az and e‐taxes.gov.az

2013/2014/2015

e‐taxes.gov.az e‐gov.az

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Asan İmza has been the best-performing identity solution in Azerbaijanable to demonstrate such a tremendous leap in its growth; it surpasses all its analogues around the globe for its growth rate.

Asan İmza puts the aim to make Azerbaijan the most Mobile-ID penetrated country in the world.

During two years of operation…

The most popular e-Services used with Asan İmza

Labour and social protection e-servicesThe second largest figure of using e-services with Asan İmza is related with the e-services of labor contract registration for employers and employees rendered by Ministry of Labor and Social Protection of Population and e-services of State Social Protection Fund. The cumulative number of usage of these e-services with Asan İmza made approximately 1.5 MLN. in 2015.

e-Custom declaration The newly introduced e-customs declaration service allows citizens and businessmen to electronically declare their imported goods and transport means using mobile ID (Asan Imza) without the need to physically apply to any customs broker/customs department as it earlier used to take place. The whole process is as easy as logging in to the e-Government portal using Asan İmza, filling in the e-declaration and signing the ready declaration with again Asan İmza. Within 2 months more than 70 000 declarations have been sent.

Tax servicesMinistry of Taxes of Azerbaijan holds the premier position among other public service providers. 62 of 432 public e-services are provided by the Ministry. It is one of the few government authorities rendering its services to the users also via a dedicated tax portal (www.e-taxes.gov.az). In general, in 2015 taxpayers conducted around 2.5 MLN. tax operations using their Asan İmza via the e-Tax Portal.

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NO E-TokenNO Card reader NO Drivers & PC Soft

XIt is so easy to use it

NO ID card

All you need is a mobile phone with secure SIM

X X X

www.asanimza.az

How secure SIM cards look like Asan Imza also supports Mobile Number Portability service.

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Asan Imza – unified authentication both for public and private sector services

Reasons for banks to use Asan İmza New concept of customer service

Nowadays banks are globally moving from the traditional “face-to-face” model of customer service to an innovative concept of “e-branches”. Using e-ID solutions such as Asan İmza definitely contributes to this process allowing banks to cut traditional costs on maintenance of physical branches and be online 24/7 for customers.

Maximum security of operationsThanks to Mobile ID technology, there is no need to use such vulnerable and old-fashioned authentication methods as usernames and passwords. Asanİmza can no way be hacked or compromised by any third party, thus providing top level of security for all online operations and personal data of customers.

Enhanced customer satisfaction Bank customers can get all required services online with their Asan İmza just in two clicks not spending their time and resources to visit physical branches of a bank. Additionally, they can use their Asan İmza as a single authentication tool across multiple online banking platforms of various banks.

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AsanPay – a centralized portal for all kind online payments

AsanPay – is the first nationwide web portal for online payments of fees /penalties imposed by public authorities (traffic fines, court penalties / charges,taxes etc.), private services (public utilities, bank/insurance fees etc.) andautomobile parking fees throughout Azerbaijan.

Payments can be done using AsanPay Electronic Money Wallets, mobile phoneand plastic cards.

Using AsanPay portal one can learn inreal time if he/she has traffic fines, viewphoto- and video materials of a trafficviolation and pay the fines online. Thosedrivers, registering their vehicles’numbers by means of Asan İmza on theportal, will be receiving free SMSmessages sent by the system about theirtraffic infringements. The same isapplicable to other types of administrativefines as well.More information at www.asanpay.az

AsanDoc – over-the-country e-&m-signing portal

Works are underway on creation of a brand-new online document storageand e-&m-signing portal which will be available to all Asan İmza (Mobile ID)users in our country and will enable them to store, sign and exchange theirdocuments using the portal.

The service is planned to be launched both as a business solution forcorporate customers as well as for individuals who wish to benefit from thefunctionality provided on the portal.

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ISESCO BESTDOC Portal – a cross-border corporate platform for digital signature

ISESCO BESTDOC PORTAL, claiming to be the first ever m-signing and authentication service in the ISESCO countries and globally as the best practice of innovative document management system for international organisations, aims to export the paperless society experience and enables sharing and m-signing of documents in any format underpinned by strong user authentication.

Islamic Educational, Scientific and Cultural Organization (ISESCO) BESTDOC PORTALuses e- & m-signature and authentication technology that aims to be at the forefront in the mobile signature world.

Introduction to the project was in November 2015 at ISESCO annual meeting in Baku

Innovative services with Asan İmza

Declaring taxes by phone: 195 Call Centre

Taxpayers can fill in and submit their simplified tax declarations by calling 195 Call Centre. There is even no need to use PC or Internet for this purpose; the operator of Call Centre will guide the taxpayer throughout the overall process only asking to confirm the ready declaration with his/her PIN2 to submit it.

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Latest innovative services with Asan İmza

Projects of e-court and e-notary Signing traffic protocols issued by State Traffic Police Department with Asan İmza Integration of Asan İmza into ADA University student admission portal. Integrating Asan İmza into the migration sphere: using the mobile ID in the

process of registration of foreigners visiting Azerbaijan (for hotels etc.) Introducing Asan İmza in the process of reporting of banks/insurance companies

to regulatory bodies Integration of Asan İmza into innovative video-banking channels and ATMs AVIS car rental service integration with Asan İmza for signing rental agreements Expanding the list of services at 195 Call Centre and integrate other popular

services via other call centers with Asan İmza

Etc.…

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Conclusion: some challenges still exist…

E-environment of Azerbaijan should be streamlined: usage of traditional usernames/passwords and other unsecure authentication methods should be eliminated in favor of mobile and e-ID as strong authentication tools.

Asan İmza is the best way for the public and private sectors to save substantial amount of funds: according to studies, using mobile ID through creating wide e-environment in the country, can save almost 2% of GDP on average.

Existence of multiple certification centers is not an efficient mechanism for the overall development of e-government; the best practice is to have a single certification center for all digital ID instruments used in the country.

Using of one unified key of identity will stimulate rapid development of e-government, simplify usage of e-services for the population and significantly improve e-literacy of the population.

Satisfied Asan İmza users say…“Asan Imza has shortened and expedited my daily signing process to just a few minutes; this makes my business process much more efficient – with no environmental footprint. Asan Imza service delivers a great solution to Azerbaijan businesses of all sizes by speeding up business processes and making all governmental and private services accessible to their customers anytime, anywhere.” Sabina Parvizi, Regional Marketing Communications Enterprise Manager -Microsoft Azerbaijan, Belarus, Georgia_________________________________________________________

“Asan İmza makes possible rapid implementation of all necessary banking operations without visiting the bank’s office.”Ilgar Rahimov, Local Branch Office of ERICSSON AB _________________________________________________________________

“Today, the most important benefactor working with electronic authentication and signatures, is time. Time is a critical aspect for our customers. Timeframes for signature of Audit Reports and Contracts have reduced from 1-2 weeks into a matter of an afternoon. Cost and time saving with Asan Imzais literally immeasurable, and has paved the way for us to move wholly into paperless office.”

Vugar Aliyev, Managing Partner - KPMG Azerbaijan

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Satisfied Asan İmza users say…“Thanks to Asan İmza, I can handle all my issues in Baku not leaving United States. I would say Asan İmza is by right the innovative brand of Azerbaijan, as it allows a citizen to technologically stay abreast of his works even in his absence in the homeland.”

Emil Afrasiyab, Compositor-pianist - Honoured Artist of Azerbaijan Republic, Dean's List Student of Berklee College of Music, USA

_________________________________________________________

“When I planned to set up a business in Azerbaijan preparing students for international higher educational I spent a year researching the market. Then I discovered the Azerbaijan e-Taxes service that lets entrepreneurs set up their business entirely online, using Asan Imza. Asan Imza is an innovative tool that enables you to register a company using your smartphone and file your tax returns. With Asan Imza you can use their on-line bank system and make payments! I was pleasantly surprised to discover this practical Azeri mobile innovations and I recommend, when starting a business in Azerbaijan, make sure you are aware of the benefits of Asan Imza”.

John Crawford Florey, Director - Oxbridge Educational Services & London Educational Services

Asan Imza video

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My government is always with me

www.asanimza.az