mobile health 2014
TRANSCRIPT
WEBINAR:
Today’s webinar will begin just after the hour
THE EVOLUTION OF DIGITAL PATIENT ENGAGEMENT TOOLS
For Audio: Please turn computer speakers on and volume up!
#mobiwebinar
Brian Dolan Editor & Co-Founder
MobiHealthNews
Tory Kelso Vice President of Market Strategy
GenieMD
Please submit your questions below!
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• Paper records, brochures, mailings
• Reminder and follow-up phone calls
• In-person visits, bedside interactions
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• Or… Nothing.
2008 - 2010: The rise of the Mostly Untethered PHR
By 2009 tethered PHRs had found traction.
2009 - 2010: Some hospitals, MD offices embrace texting
2011-2013:
Hundreds of
Hospitals Offer
Patient-facing
Apps
• Access records
• Facility Locator
• Rx Refill
• Secure Messages
205 Hospital-branded app for patients
2011-2014: ONC’s
Blue Button
initiative looks to
accelerate patient
access to EHRs.
Are tablets the key channel for patient engagement?
2013: Many throw their hats into the ring for App Rx
What’s next for patient engagement in 2014?
Evolution of the Personal Health Record
Memory Hand Written Spreadsheets Web
Based Mobile
Traditional PHR Design
Infrastructure
Industry Content
Personalization
?
Consumer Experience ?
Little consumer adoption and hesitation by industry to invest
?
Personalization
Content Infrastructure
PHR Transformation
Consumer Experience
Personalization
Industry Content
Infrastructure
Widespread consumer adoption
Technology
Personalized Content
Experience
Provide a Great Experience “On and Offline”
Personalization Equals Engagement & Loyalty
Reminder: I see you have not yet taken your medication. Be sure to log it once taken.
- GenieMD
Design a seamless integrated experience around the entire journey and let technology
support that.
Available Anytime, Anywhere, on Any Device
Anywhere Anytime
Allow the Consumer to Interact with Data
Immediate Value Through Convenience
Refill Medication
Follow up on annual blood work
Find someone to take Dad to doctor’s appointment
Call Dad to see if his blood pressure was normal today
Don’t forget!! Take medication at 9:00 PM
Connect the Right People
I am considering getting a cortisone shot for my tremor. What are the side
effects?
The Future of the Healthcare Experience: Personal Health Assistant
In people who have diabetes, cortisone injections can elevate the blood sugar. In patients with underlying infections, cortisone injections can suppress somewhat the body's ability to fight the infection and possibly worsen the infection or may mask the infection by suppressing the symptoms and signs of inflammation.
Diabetes, AFIB, Warfarin
The Future of the Healthcare Experience: Personal Health Assistant
“Hi Tory, welcome to the hospital. I see that you completed your annual blood screening at Walgreens, I uploaded that information as part of your registration documentation for your appointment with Dr. Roberts. It is waiting for your review at the check-in kiosk on the second floor suite 201. You are 10 minutes early for your appointment, based on the schedule, Dr. Roberts will be with you on time.”
“Hi Tory, welcome to the hospital. I see that you completed your annual blood screening at Walgreens, I uploaded that information as part of your registration documentation for your appointment with Dr. Roberts. It is waiting for your appointment with Dr. Roberts. It is waiting for your review…
GenieMD WE ARE ALL ABOUT YOUR HEALTH
Q&A
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THE EVOLUTION OF DIGITAL PATIENT ENGAGEMENT TOOLS
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