mobile gone wrong
TRANSCRIPT
![Page 1: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/1.jpg)
AndHow To Fix It
MOBILE MARKETING GONE WRONG…
Avery Barnes & Shanika Dopwell
![Page 2: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/2.jpg)
WHY MOBILE?
![Page 3: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/3.jpg)
ResponseSMS shortcode IncentiveCall to ActionTargetPersonalizeTimingRespondTrustOpt In
FUNDAMENTALS
![Page 4: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/4.jpg)
BUTLER AT HOME
![Page 5: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/5.jpg)
ResponseCall to action
WHAT WENT WRONG?
![Page 6: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/6.jpg)
Instruct Give an Off er Mobile Site
HOW TO FIX IT
![Page 7: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/7.jpg)
PAMPER SMS
![Page 8: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/8.jpg)
SMS Shortcode Incentive Response
WHAT WENT WRONG
![Page 9: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/9.jpg)
Make it Easy MMA Guidelines
HOW TO FIX IT
![Page 10: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/10.jpg)
MIT ENTERPRISE FORUM
![Page 11: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/11.jpg)
WHAT WENT WRONG?
![Page 12: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/12.jpg)
HOW TO FIX IT?
![Page 13: Mobile Gone Wrong](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55896cfcd8b42a964f8b474a/html5/thumbnails/13.jpg)
Questions?
CONCLUSION