mobile geofencing media kit
TRANSCRIPT
OUTFRONT
MOBILE
NETWORK
People who had seen an out-of-home ad responded more strongly to advertising on a mobile device than those who were
exposed to advertising on television or radio.
Source: Neuro-Sight, 2015
Source: 2013 Arbitron Report2012 Touchpoints USA Billboard Study 2015 Touchpoints USA Billboard Study
OOH REACHES CONSUMERS WITHIN:
Benefits
Consumerclicks thebanner ad
The end user views a complementing ad that delivers crucial information or value,such as event details or giveaways and contest the user would want to partake in.
The passerby sees an OOH advertisement, traveling through a pre-defined geo fenced area.
By clicking on the mobile banner, a consumer is led to a customized landing page, to further takepart in an action such as entering a sweepstakes.
As soon as a smart phone user engages with a desired app, the resized OOH ad will appear on their phone as a mobile banner.
Example: Your desired audience accesses an app while at an event creating brand association extending your campaign reach and frequency.
Benefits:• Extend brand association with an event• Deep consumer engagement• Social and “offer” opportunities
Redirect From The Competition
Consumer clicks the banner ad
The end user views a complementing ad that delivers crucial information or value, such as finding the nearest store location to gain market share.
The passerby sees an OOH advertisement, traveling through a pre-defined geo fenced area.
By clicking on the mobile banner, a consumer is led to a customized landing page, to further take part in an action such as creating a online order or obtain directions to the nearest store location.
As soon as a smarphone user engages with a desired app, the resized OOH ad will appear on their phone as a mobile banner.
Example: Your desired audience accesses an app upon shopping at a competitor location. Your ad features competitive products or sales, to driving consumers to away from the competition.
Benefits: • Gain market share• Talk to a ready-to-buy audience
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