mobile fundraising
DESCRIPTION
Presentation on Mobile Fundraising at Social Media for Social Good in GlasgowTRANSCRIPT
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MOBILE WORKSHOP
Robert McAllen
Senior Product Manager, Online and Shared Services
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In
Mobile will be the #1 method of accessing the internet
Source: Connecting Online Advocacy and Fundraising, Blackbaud http://www.blackbaud.com/onlineadvocacy
3 years
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MOBILE DEVICES
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AGENDA
1. Mobile Web Pages2. Single Text giving3. Regular text giving4. Events giving5. Gala Dinners6. Mobile Apps
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MOBILE WEBSITES
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• There are over 10,000 different web browsers• Within the mobile space alone:
- Mobile Safari 2- Mobile Safari 3- Mobile Safari 4- Android 1- Android 2- Android 3- Blackberry 4- Blackberry 5- Blackberry 6
THE STATE OF THE MOBILE WEB
- Windows Mobile 6- Windows Mobile 7- Opera Mini 4- Opera Mini 5- Nokia S60 4- Nokia S60 5- Kindle Web- WebOS 1- WebOS 2- WebOS 3
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• Mobile page-view growth since July 2010: 88.7 %- We are bad at planning for this kind of growth
THE STATE OF THE MOBILE WEB
Source: Opera – State of the Mobile Web (July 2011) - http://www.opera.com/smw/2011/07/
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T W O AP P ROACHE S F OR MOBIL E
• Separate website- m.mysite.org- Subset of content
• Pros- Easy to build
• Cons- Inconsistent links- Constantly have to think
about it
• Mobile-optimized site- Use existing content- Use existing site
structure
• Pros- Once set up, it just works- Consistent links- Mobile website are good
websites
• Cons- Harder to set up
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HOW ?
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M ARKUP P E RS P E CT IV E - L AY OUT
<div>
logo
</div>
<div>
nav
</div>
<div>
primary content
</div>
<div>
secondary content
</div>
<div>
footer
</div>
<div>
quick links
</div>
logo
nav
Primary content
Secondary content
footer
Quick Links (SEO)
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DE S KTOP PAGE
logo
nav Primary contentSecondary content
footer
• CSS applied to structure layout divs
Quick links
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M OBIL E PAGE
Logo
Nav
Primary content
Secondary content
footer
Quick links
• CSS Change to rearrange content
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M OBIL E PAGE
Logo alt. lo-res logo
Nav alt. mobile nav
Primary content
Secondary content
footer
• CSS Change to rearrange content
• Serve up some alternative content
• Remove a content pane
Quick links
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THIS IS THE SAME PAGE
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Raised £15.1min text donations
DEC EAST AFRICA APPEAL
RAISED £1,500,00070% signed up for Gift Aid
$43Million during Haiti crisis
SINGLE/TEXT GIVING
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CHARITY AND MOBILE1) Charity revenues dropping
2) Aging donor profile – access to new supporters
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WHO CAN GIVE?
These are UK figures but Haiti/Red cross campaign bears these out for the US market.
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HOW MUCH?
Numbers are slightly higher for the US market - $10 average
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HOW DOES THIS WORK?
SHORT CODE : 70003
KEYWORD : ORANG1
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WHY SOCIAL?
How many more will convert via simple, instant donations?
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• Direct Debit income is levelling or dropping.• Effectiveness of Chuggers is on the wain.• Negative publicity.• Make it easier…make it self service?• Now able to give up to £10 per month on a self service basis.• Move off the street and onto Facebook/Twitter?
REGULAR GIVING
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How does it work?
The donor is given some options- End- Skip
The power is in the hands of the donors but in a positive way.
REGULAR GIVING
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EVENTS GIVING
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GALA DINNERS/TICKETED EVENTS
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BLACKBAUD MOBILE
• First ever campaign.• 672 gifts in first 20 mins of going live.• 880 gifts in first event.• 30% Gift Aid sign up.• Purpose – Donor info gathering• Took minimum gifts (£1.50) - £1320
“It’s important, when choosing a new system, that it not only allows us to raise
funds from new avenues but that it is easy for non-technical staff to use,”
Mark Palfrey, Database Operations Manager.
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MOBILE APPS
Give.mobi
Rapidata
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MOBILE APPS
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MOBILE APPS
