mobile friendly irl: beyond best practices by ashely berman hale
TRANSCRIPT
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#SMX #24A @bermanhale
Finding Wins in the Short Term
Mobile Friendly IRL
Beyond Best Practices
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#SMX #24A @bermanhale
Finding Wins in the Short Term
Mobile Friendly IRL
Beyond Best Practices
![Page 3: Mobile Friendly IRL: Beyond Best Practices By Ashely Berman Hale](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a664fe27f8b9a47688b534b/html5/thumbnails/3.jpg)
#SMX #24A @bermanhale
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#SMX #24A @bermanhale
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#SMX #24A @bermanhale
#BeTheRhino
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#SMX #24A @bermanhale
Hi. I’m Ashley.
I like technology. I mean well.
┏༼ ◉ ╭╮ ◉ ༽┓
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#SMX #24A @bermanhale
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#SMX #24A @bermanhale
I can’t get the budget or approval
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#SMX #24A @bermanhale
Google Documentation
“Mobile is critical to your business and will continue to be so”
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#SMX #24A @bermanhale
Google Documentation
Relevant Case Studies
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#SMX #24A @bermanhale
Google Documentation
Relevant Case Studies
Comparative Mobile Traffic
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#SMX #24A @bermanhale
Google Documentation
Relevant Case Studies
Comparative Mobile Traffic
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#SMX #24A @bermanhale
I only have a small budget
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#SMX #24A @bermanhale
Clean up
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#SMX #24A @bermanhale
Clean up
Start small
By site section
By product
By customer
By element
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#SMX #24A @bermanhale
Clean up
Start small
Get buy in
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#SMX #24A @bermanhale
Our code/platform is a hot mess
Our code is a hot mess
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#SMX #24A @bermanhale
Go Halfway• Speed: images• Strip some CSS
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#SMX #24A @bermanhale
Go Halfway• Speed: images• Strip some CSS
AMP• By element
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#SMX #24A @bermanhale
Go Halfway• Speed: images• Strip some CSS
AMP• By element
Social
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#SMX #24A @bermanhale
I only have control over the content
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#SMX #24A @bermanhale
Do your research
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#SMX #24A @bermanhale
Do your research
Structure your content
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#SMX #24A @bermanhale
Do your research
Structure your content
Meta & Markup
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#SMX #24A @bermanhale
We only care about our brick & mortar
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#SMX #24A @bermanhale
Local search is mobile search
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#SMX #24A @bermanhale
Local search is mobile search
Google My Businesshttps://tinyurl.com/trackgmb
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#SMX #24A @bermanhale
When all else fails -
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#SMX #24A @bermanhale
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#SMX #24A @bermanhale
Legal requirements
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#SMX #24A @bermanhale
Legal requirements
Accessibility is kind
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#SMX #24A @bermanhale
And finally;
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#SMX #24A @bermanhale
D.R.E.A.M.
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#SMX #24A @bermanhale
Thank you!
See you at the next #SMX
In the meantime, let’s be friends.
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