mobile first strategy, when, why ( and why not )
DESCRIPTION
This presentation was presented at the product excellence (http://www.productexcellence.co.il/) conference, on december 5thTRANSCRIPT
What is your offering ?
Realtime?
Location based?
Communication ?
Fun ?
Capture the moment ?
When will they use it ?
Costs ?
MVP
Discovery
phenomenalMobile growth
The Early days
Retention ?
After 30 days?
54%
After 60 days?
43%
After 90 days?
35%
Where is the money ?
So… Downloads ?
Oh… Right… In-App purchases ?
And did I mention ?
30%
Is this the year for mobile ads?
It’s all about the Not in app!
Segmentation
HTML Vs. Native
5 seconds
The app store’s
Discovery
Distribution
Restrictive policies
Visibility
Payment processing
Quality
But…
You will get there
Day1Day2Day3
How ?
Product Market Fit
MVP( Yep, You are not senile, we mentioned this earlier )
Why MVP?( Big spoiler up ahead )
You will Fuck-It-Up !!!
UX
UX
Changes everything
UX/UI matters!
Small changes can have great impact On ROI and conversion
“Smart” User Acquisition
i.e Growth Hacking
“Growth hacking is a marketing technique developed by technology startups which a creativity, analytical thinking, and social metrics to sell products and gain exposure”
“Growth hacking" is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars
Josh Elman Product Guy. I have worked on Twitter, Facebook Connect, Zazzle, LinkedIn, RealPlayer. !Principal at Greylock, looking for crazy new things.
Marketing
meets !
!
!
Product development
Cross posting to Facebook & Twitter
Hard to find a tactic
Almost impossible to replicate the same success
So…
Your product is going
Mobile
The landscape changes !
Your mobile strategy Will need to face These challenges
