mobile first - information anytime, anywhere on any device

www.ramco.com | www.ramco.com © Copyright 2012, Ramco Systems

Prepared By:

Designation:

Date:

Location:

Srinivasan R

Chennai Vice President - Technology

Information Anytime, Anywhere on Any Device

October 2012

Mobile First


Why Mobile ?


Some Statistics on mobile usage

Over 6 Billion Subscribers, 1.2 Billion Mobile Web Users

In the U.S., 25% of mobile Web users are mobile-only

Mobile Internet is the only way for 50 mn Americans

35% of Americans don‟t have Internet access at home

84 million iPads sold till date

88% of people own a mobile phone


Some more reasons for going mobile

Google earns 2.5 Billion in mobile ad revenue annually There are 6 Billion mobile subscribers worldwide

This is 87% of world‟s population

50% of twitter‟s users use twitter mobile

1/3rd of facebook users use Facebook Mobile

91% mobile internet access is for Social Activities

“moving forward with `mobile first„ mindset” – Yahoo !!


What do they say ?

Eric Schmidt, CEO, Google

"We understand that the new rule is

mobile first,…"

“Google programmers now

want to do work on mobile

first, before the desktop”


What do they say ?

Mark Zuckerberg, CEO, Facebook

"Now we really are a

mobile company. All the

code we write is [for]

mobile,"


What do they say ?

Dave Mornin, CEO, Path

“Especially in mobile, true simplicity

takes a lot of time,”

“..it’s hard to design for mobile and

make things extremely simple”

“Your first version’s probably going to

fail. You probably should just accept

that. (You should look at) not just

quantitative data but what people

are actually trying to do.”


What do they say ?

Jude Brooks, Digital Activation Manager

for Great Britain and Ireland, Coca-Cola

“We are investing in apps,

which is a huge opportunity for

us..”


Traditional Approach – Desktop First

Application Designed for the Desktop

Complete on Functionality

Use Technical Capability to Scale Down

Graceful Degradation based on the underlying

infrastructure

Application re-design not a preferred option


Challenges with Desktop First

Vast difference in Screen Real Estate, leads to

unusable business functionality

Desktop applications are meant for high processing

power, rendering on Mobile makes the solution sluggish

Bandwidth is usually not a concern for desktop

solutions but very critical for Mobile Solutions

Presentation metaphors do not have similarity between

Desktop and the Mobile

Enormous dependence on the translation semantics

of the target device


In today‟s fast life, Mobile Solutions

Should be radical and innovative

Should present what is exactly

necessary

Should be context sensitive

Should adhere to the device

characteristics

Should be personal

Should use the entire device

capabilities


It has to be „Mobile First‟

Do Mobile

Do from Start

Do it Right !!


Mobile First – In Action

Leave Application evolves in the Mobile First Approach

Right Solution for the Right Device


Building a Solution a Child can use


With the power of touch


Right out of your mobile

www.ramco.com |

Thank you

Mobile First,

Innovation at its Best

www.ramco.com

mobile first - information anytime, anywhere on any device

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