MOBILE FACEBOOK USERS AROUND THE WORLDOctober 2012

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Research scope:

211 countries and territories

960 million Facebook users

Data source:

Facebook Ads

Data collected:

October 29 – 31, 2012

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42% of internet users are Facebook users

54% of Facebook users use Facebook on mobile

78% of mobile Facebook users use Android, iOS, Windows Phone or RIM BlackBerry to access Facebook on mobile

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FACEBOOK USERS AROUND THE WORLD

Key facts

1. United States 115,244,900

2. Indonesia 34,771,460

3. India 31,868,800

4. United Kingdom 23,134,580

5. Mexico 20,959,140

6. Brazil 20,767,840

7. Germany 14,322,860

8. Japan 13,721,900

9. France 12,856,180

10. Turkey 12,239,360

MOBILE FACEBOOK USERS Top 10 countries

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MOBILE FACEBOOK USERS OF ALL FACEBOOK USERS

Top 10 countries

1. Swaziland 90%

2. Japan 84%

3. South Africa 83%

4. Nigeria 83%

5. Brunei 82%

6. Papua New Guinea 82%

7. Botswana 80%

8. Lesotho 80%

9. Malawi 79%

10. Namibia 77%

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47.3% of mobile Facebook users* use Android

41.8% of mobile Facebook users* use iOS

9.6% of mobile Facebook users* use RIM BlackBerry

1.4% of mobile Facebook users* use Windows Phone

*Only users who use either Android, iOS, Windows Phone or RIM BlackBerry and have accessed their Facebook account on mobile using these devices are included in the estimation

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MOBILE MARKET SHARES AMONG FACEBOOK USERS

Top 10 countries

ANDROID

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ANDROID IS USED TO ACCESS

FACEBOOK ON MOBILE BY:• 3% of total world population

• 8% of internet users

• 20% of Facebook users

• 37% of Facebook mobile users

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1. United States 54,427,540

2. India 8,736,400

3. Brazil 7,886,240

4. Germany 7,426,200

5. United Kingdom 7,203,020

6. Mexico 6,972,560

7. Japan 6,649,300

8. Spain 5,800,040

9. South Korea 5,149,120

10. Taiwan 4,941,540

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MOBILE FACEBOOK USERS USING ANDROID DEVICES

Top 10 countries

1. Kenya 78.4%

2. Slovakia 77.8%

3. India 75.9%

4. Poland 75.9%

5. Hungary 75.0%

6. Slovenia 74.2%

7. Serbia 74.1%

8. Czech Republic 73.6%

9. South Korea 73.5%

10. Estonia 72.0%

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ANDROID MARKET SHARE AMONG MOBILE FACEBOOK USERS

Top 10 countries

iOS

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iOS IS USED TO ACCESS FACEBOOK

ON MOBILE BY:

• 2% of total world population

• 7% of internet users

• 17% of Facebook users

• 32% of Facebook mobile users

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1. United States 59,520,840

2. United Kingdom 12,247,600

3. Canada 6,636,180

4. Germany 6,312,780

5. France 6,168,840

6. Australia 5,978,420

7. Japan 5,953,540

8. Italy 4,828,140

9. Mexico 4,491,680

10. Brazil 3,974,860

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MOBILE FACEBOOK USERS USING iOS DEVICES

Top 10 countries

1. Marshall Islands 69.3%

2. Liechtenstein 69.3%

3. Luxembourg 68.6%

4. Australia 66.8%

5. Switzerland 66.0%

6. China 64.2%

7. Denmark 62.2%

8. Monaco 61.5%

9. Laos 60.9%

10. Sweden 60.2%*Ranking excludes: French Polynesia (France), Jersey (UK), Guernsey (UK), Gibraltar (UK), Isle of Man (UK).

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iOS MARKET SHARE AMONG MOBILE FACEBOOK USERS

Top 10 countries

RIM BlackBerry

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RIM BLACKBERRY IS USED TO ACCESS

FACEBOOK ON MOBILE BY:

• 0.6% of total world population

• 1.7% of internet users

• 4% of Facebook users

• 7.5% of Facebook mobile users

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1. Indonesia 6,063,460

2. United States 4,552,220

3. United Kingdom 3,966,600

4. Venezuela 2,452,700

5. Canada 2,279,780

6. Mexico 2,127,760

7. Colombia 1,642,940

8. South Africa 1,423,100

9. Nigeria 1,026,720

10. France 971,720

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MOBILE FACEBOOK USERS USING RIM BLACKBERRY DEVICES

Top 10 countries

1. Nigeria 74.7%

2. Venezuela 74.5%

3. Suriname 71.7%

4. Guyana 66.1%

5. Dominican Republic 65.1%

6. Saint Vincent and the Grenadines

65.0%

7. Saint Lucia 64.2%

8. Jamaica 63.7%

9. South Africa 61.3%

10. Saint Kitts and Nevis 60.9%

Ranking excludes: Anguila (UK)

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BLACKBERRY MARKET SHARE AMONG MOBILE FB USERS

Top 10 countries

Windows Phone

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WINDOWS PHONE IS USED TO ACCESS

FACEBOOK ON MOBILE BY:

• 0.08% of total world population

• 0.24% of internet users

• 0.58% of Facebook users

• 1.08% of Facebook mobile users

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1. United States 1,399,500

2. Mexico 468,060

3. United Kingdom 355,040

4. Brazil 348,700

5. India 319,500

6. Italy 314,800

7. Germany 229,440

8. Finland 134,000

9. France 133,120

10. Spain 108,140

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MOBILE FACEBOOK USERS USING WINDOWS PHONE DEVICES

Top 10 countries

1. Finland 14.3%

2. Swaziland 8.9%

3. Tuvalu 7.7%

4. Ghana 6.3%

5. Togo 6.2%

6. Republic of the Congo 5.6%

7. Malawi 5.5%

8. Sierra Leone 4.7%

9. Madagascar 4.7%

10. Fiji 4.6%

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WINDOWS PHONE MARKET SHARE AMONG MOBILE FB USERS

Top 10 countries

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