mobile experiences
DESCRIPTION
20 minute presentation for high school students on my experiences building mobile apps. Basic how-to. Presented at The University of Texas for Samsung's mobile challenge.TRANSCRIPT
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mobile experiencesAlexander MuseCo-Founder at HAULOffice: 214.550.2003Mobile: 214.558.1079
1333 North Stemmons Fwy, Suite 110 Dallas, Texas 75207
Website: http://www.haulstudios.comPersonal Blog: http://startupmuse.comLinkedIn: http://linkedin.com/in/amuseTwitter: http://twitter.com/amuse
Wednesday, July 31, 13
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background setting the scene
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the team is everything...
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2008 to presentmobile first
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user growth inherent mechanism is required
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user retention inherent mechanism is required
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measurement required in mvp
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more on measurement
• vanity metrics (downloads, sessions, first time users)
• discovery analytics MUST be in mvp
• cohort-based analysis - quantify exactly how specific groups of users continue to use and engage with your app and which groups generate revenue over time
• user-centric funnel analysis - understand how distinct user segments covert on specific goals
• ARPU - calculate the average revenue you are receiving across all, or segments of your users (Lifetime Value of User)
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design three apps
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app stores account management
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