Mobile EntertaimentMobile Entertaiment now and tomorrow…now and tomorrow…

Juha Rytkönen

Director

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AgendaAgenda

1. Market opportunities

2. What are consumers buying

3. Jippii M-Commerce

4. Sound & Voice

5. Images & Animation

6. Games

7. Text based services

8. Year 2002 Summary

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Market opportunities

Estimates

0

200

400

600

800

1000

1200

1400

1600

1800

1998 1999 2000 2001 2002 2003 2004 2005Year

Mill

ion

s o

f U

se

rs

Mobile entertainmentPC's connected to internetWeb handsetsMobile subscribers

By 2003...The number of wireless handset will exceed the

number of PC’s connected to the internet

Source: Nokia, EvliSource: Nokia, Evli

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Animations 5%

Games 3%

Real audio 0%

Ring tones 65 %

What are consumers buying?What are consumers buying?

Pictures/icons 25%

Information 2%

Source: Jippii portals worldwide Q2 / 2001

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Jippii M-CommerceJippii M-Commerce

• Voice & Melodies• Image & Animations• Streaming & Downloads• Text based infotainment via pull & push• Single & Multiplayer Games• Voting & Competitions• Mobile Security & Paying• Instant & Group Messaging• Location based Services• Corporate Messaging

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Jippii ClubJippii Club

• European leader in mobile entertaiment• Open in 15 countries• Cutting edge services• Over 2 million transactions every month• Over 1.5 million different users (H1-2001)• Worlds largest Nokia ring tone library

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Jippii Mobile Application PlatformJippii Mobile Application Platform

• Customer branded mobile portal solution includes promotion website & mobile content

• Enables premium content distribution, billing and reporting logos, ringtones, animation and picture messages database of over 3000 ring tones and more than 10,000

logos Distribution channel for licensed content

• Both SMS & IVR billing supported• a low entry cost, low risk solution with extensive distribution

coverage• Platform hosted by Jippii

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Sound & Voice nowSound & Voice now

Sound:• Beeping Ring Tones• Beeping Alerts• Current formats

simple RTTTL (Ericsson, Siemens)JADE (Motorola)Smart Messaging protocol (Nokia)

Voice:• Voice Mail Services

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Sound & Voice TomorrowSound & Voice Tomorrow

Sound• All handsets support downloadables

M@gic4 (Motorola, Philips) EMS (Ericsson, Siemens) Polyphonic (SMAF/Yamaha) Real audio (mp3, WMA in PocketPC)

Voice• Cross Media Voice Greetings• Cross Platform Services• Mobile homepages

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Image & Animations nowImage & Animations now

• Black & White• Small Screen• Nokia operator logos (72 x 14 pix)• Picture messages & screensavers (72 x 28 pix)• Animated screensavers (72 x 28, 10 frames)

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Image & Animations TomorrowImage & Animations Tomorrow

• All Handsets support Dowloadables• Bigger Screens• Colours• Action Based• Location Based• Time Based• Backgrounds• Screen Savers • Profile Images

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Games TodayGames Today

• SMS • Text based• Single Player• Some MultiPlayer• Look & Feel on Web

                                                                                                                    

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Games TomorrowGames Tomorrow

• GPRS & Java (MIDP & J2ME)• Color and Real Sounds• Single ”Time Killing” Games• Real Multiplayer Games• Downloadable Games• Downloadable New Features & Levels• Cross Platform Games• Digi TV, Web, Wireless Devices

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Text Based Services TodayText Based Services Today

• Jokes, Horoscopes, News, Alerts…• User Interface bad and slow• Push & Pull• Needs Java applications• Needs GPRS• Needs Location info• Less than 5% of the whole business

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Text based services tomorrowText based services tomorrow

• Location based information• Java user interface• Online 24/7 (GPRS)• Configuration on web and mobile• Different modes and filters for info• Purchasing

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2002 Summary2002 Summary

• All handsets support downloadables• Colours are coming• Polyphonic sounds are coming• GPRS is starting• Java is coming• Real Mobile Portals are coming• Ring Tones will still be the ”Killer Application”• Games start to be playable• SMS will still be the main money maker• MMS & WAP PUSH start to emerge

Thank You

Juha Rytkönen

Director