Why it is so hard for an agency to make apps for consumers?

First, the obvious…

To date, making and maintaining mobile apps is:

&

Costly Difficult

But once you do build it… will anyone notice?

• Today there are 3,000,000 apps in the app store

• By 2020, it is projected that there will be over 5,000,000

2008

6m

5m

4m

3m

2m

1m

02009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Projected

Can you stand out?

If you aren’t a leading brand, you’re yelling into a very strong wind…

Consumers avoid branded apps

• 90% of branded consumer apps are downloaded by less than 10,000 users

• But more than 90% of consumers who own smartphones visit branded websites from their mobile devices each month

%

But when they do download them…

30%26%

22% 22%20%

25%

23%25%

20%

15%

Shar

e of

App

s

10%

5%

0%2011 2012 2013 2014 2015 2016

23% of them are only used one time, which means less than 7,500 people will use an app two or more times

And making things even more difficult….

• Consumers are not adding more apps to their devices

• In order to become one of the 27 apps that consumers routinely use, you have to displace another app

25

30

25

20

1520122011 2013

Apps Used Per Month

2014 2015

Summary

• The majority of branded apps fail• They’re hard for consumers to find• They often don’t have enough utility to become one of the 27 regularly used apps used by consumers

However...

There are exceptions to the rule

• Nike+ Fitness – Plan and manage your workouts• Dominos Pizza – order and track your pizza• Citi Mobile – manage your financial accounts and deposit checks with phone camera• British Airways – book and manage your flights

All of these apps offer high utility which are supported by extensive and costly promotional campaigns

So what can you do?

Most brands will get better results with:

• A highly effective, mobile-responsive website • Advertising within apps consumers already use• Mobile enterprise apps

What are mobile enterprise apps?!

Mobile Enterprise Apps

• Have a controlled number of users, like a remote salesforce or street team• Deliver high utility, because they solve a business need for their users• Capture great analytics and customer data• Can be developed without the pain, cost, and time traditionally required for mobile app development

Want to know more?

We’ll dive deeper into mobile enterprise apps in our next infographic. But if you can’t wait, drop us a line and we’ll answer any questions you may have.