mobile e mailing

Mobile E-mail StatisticsKamil Mehmet ÖZKAN

#mobilemarketing@kamilozkan

www.kamilmehmetozkan.com

Friday, February 10, 12

http://www.kamilmehmetozkan.com


Mobile E-mail Statistics

• A comScore survey in

the UK found 67% of smartphone users accessed email through their mobile device in June 2011


http://www.comscoredatamine.com/2011/08/70-percent-of-male-smartphone-owners-use-email-on-the-go/

http://www.comscoredatamine.com/2011/08/70-percent-of-male-smartphone-owners-use-email-on-the-go/


• An April 2011 study sponsored by Google showed that 82% of smartphone users check and send email with their device.


http://www.google.com/think/insights/topics/think-mobile.html

http://www.google.com/think/insights/topics/think-mobile.html


• A May 2011 iPass survey discovered that over half of "mobile workers" check their email on waking or immediately after getting dressed.


http://www3.ipass.com/resource-center/surveys_reports/

http://www3.ipass.com/resource-center/surveys_reports/


• A Return Path report measured mobile's

share of all opened email at 16% in

March 2011, a rise of 81% from October 2010.


http://www.returnpath.net/blog/intheknow/2011/05/mobile-email-study-finds-81-growth-in-email-activity-on-mobile-ipad-tablet-viewership-increasing/

http://www.returnpath.net/blog/intheknow/2011/05/mobile-email-study-finds-81-growth-in-email-activity-on-mobile-ipad-tablet-viewership-increasing/


• A May 2011 report by Campaign Monitor (based on email received by over 3 billion users) saw mobile email clients at just under 20% of the total. In terms of actual devices, the iPhone leads the way, accounting for 72% of mobile opens, followed by the iPad at 15%.


http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/

http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/


• Knotice tracked email opens across over 700 million emails in H1, 2011. Mobile devices accounted for 20.24% of opens, a jump of 51% compared to Q4 2010. The most popular device for recorded opens on mobile emails was the iPhone (12.78% of all opens) followed by the iPad (3.92%) and Android devices (3.15%)


http://www.knotice.com/news/KNOTICE-Press-Release-113011.htm

http://www.knotice.com/news/KNOTICE-Press-Release-113011.htm


• In an August 2010 joint study conducted by Litmus and eROI, the average percentage of opens accounted for by mobile devices across the lists of 20 big-brand ecommerce, retail and publishing marketers

was 12%. Again, the iPhone was the dominant mobile device, accounting for 9% of all opens.


http://marketing.mu.eroi.com/email-marketing-on-the-go-3/

http://marketing.mu.eroi.com/email-marketing-on-the-go-3/


• According to ComScore(in USA);

70 million mobile users accessed email through a mobile device, with 43.5 million doing so on a near-daily basis.



• Nielsen research on what mobile users do online showed email to be the most popular activity, accounting for 38.5% of mobile internet time. The next most popular activity was social networking (10.7%)



• Merkle's "View from the Digital Inbox 2011" survey found over half of those with an Internet-enabled mobile phone used it to check a personal email account.


http://www.merkleinc.com/wmspage.cfm?parm1=1231

http://www.merkleinc.com/wmspage.cfm?parm1=1231


• Campaignmonitor –”Email client popularity” (June 2011)


Thanks.by Kamil Mehmet ÖZKAN

#mobilemarketing@kamilozkan

www.kamilmehmetozkan.com




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