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MOBILE DEPLOYMENTS DEMYSTIFIED

Luxottica and Tealium

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INTRODUCTIONAbout Areef Ahamad

Sr. Manager – Customer Analytics at Luxottica Retail

Support Five Major Brands - LensCrafters, SunglassHut, Pearle Vision,

Sears Optical, Target Optical

Key Technologies - Adobe, Tealium iQ, OpinionLab, Monetate and

ClickTale

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INTRODUCTION

Luxottica is the largest eyewear company in

the world; based in Milan, Italy

US Headquarters in Mason, Ohio

Major Eyewear Brands - LensCrafters,

Pearle Vision, Sears Optical, Target Optical

Major Sunglasses Brands – Oakley, Ray-

Ban, Arnette, Vogue

About Luxottica

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AGENDA – MOBILE DEPLOYMENTS DEMYSTIFIED

Background – Goals, Mobile Strategy

Eyewear Purchase - Three Hurdles

Solution – Three Apps

Question – Did it Work

Answer – Analytics

Lessons Learned

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BACKGROUND

Goals:

• Increase In-Store Conversion

• Increase Customer Satisfaction

Mobile Strategy: Mobile In-Store Apps

• Educate Customers

• Help Customers Make a Decision

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EYEWEAR PURCHASE – THREE HURDLES

1. Select a Frame

2. Select a Lens

3. Price

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THREE HURDLES1. Select a Frame

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THREE HURDLES2. Select a Lens

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THREE HURDLES3. Price

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THREE HURDLES

Eyewear Purchase General Purchase

Purchase

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SOLUTION - THREE APPS

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THREE APPS1. Select a Frame - My Look App

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THREE APPS2. Select a Lens – Lens Simulator App

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THREE APPS3. Pricing: Lens Pricing App

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QUESTIONDid it work?

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ANSWERAnalytics

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ANALYTICSImplementation

Luxottica’s largest in-store implementation

~1,000 Stores with ~7,000 IPads

Tealium SDK

Adobe Analytics

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ANALYTICSKPIs – App Usage and In-store performance

My Look – Number of Pictures Taken, Emails Sent

Lens Simulator – Feature usage

LPP – Lens Pricing usage

In-Store Revenue

Customer Satisfaction (NPS)

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ANALYTICSImplementation

Tealium SDK

• Programmer / Tealium call

• Setup SDK – Full Version vs Compact Version

• Setup Tealium IQ

Adobe Analytics

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OUTCOMES

Positive correlation between App usage and Customer Satisfaction

Justified investment - More Apps to come

Analytics will be used to optimize the Apps

Tealium AudienceStream for LensCrafters.com

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TAKEAWAYS

Expertise

Full version vs. compact version

Allow ample time to test

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MOBILE DEPLOYMENTS

Products & Successful Deployments, Jason Koo

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PRODUCTS & OPTIONSCurrent Offerings

Tag Management / TIQ Products

Tealium AudienceStream

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TIQ PRODUCTSCross-platform Plugins

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TIQ PRODUCTSNative Platform Libraries

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TIQ PRODUCTSAdvanced Native Platform Options

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TIQ PRODUCTSCompact & Full Versions

Auto track most

common UI view

changes and events

Mobile CompanionOffline + Batch delivery

Auto track application and

device info

Auto track app lifecycle events

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AUDIENCESTREAM PRODUCTSNative Platform Libraries

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Overview

Data VendorsTIQ LibraryConfigurationMulti-CDN

Events

GENERAL ARCHITECTURE

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Client-side: Fast & Scalable

TIQ

GENERAL ARCHITECTURE

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Server-to-server support

TIQ

GENERAL ARCHITECTURE

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IMPLEMENTATIONBest Practices - Before you start

What data are you interested in?

What end vendors fulfill those needs?

Which Tealium solution is best?

Verify and test

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THANK YOU