mobile data plans - what is fair use?

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What is fair use? A Discussion & Debate but hopefully not an all out riot!

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Thoughts on how mobile phone network operators should be operating their "fair use" policy for flat rate data plans.

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Page 1: Mobile data plans - what is fair use?

What is fair use?A Discussion & Debate but hopefully not an all out riot!

Page 2: Mobile data plans - what is fair use?

Points to Bear in Mind

Page 3: Mobile data plans - what is fair use?

Points to Bear in Mind

• Fair <> Unfair

Page 4: Mobile data plans - what is fair use?

Points to Bear in Mind

• Fair <> Unfair

• Therefore what is unfair use?

Page 5: Mobile data plans - what is fair use?

Points to Bear in Mind

• Fair <> Unfair

• Therefore what is unfair use?

Page 6: Mobile data plans - what is fair use?

Points to Bear in Mind

• Fair <> Unfair

• Therefore what is unfair use?

• Social Precedent

Page 7: Mobile data plans - what is fair use?

Points to Bear in Mind

• Fair <> Unfair

• Therefore what is unfair use?

• Social Precedent

• All You can eat buffet

Page 8: Mobile data plans - what is fair use?

Why do we need it

Page 9: Mobile data plans - what is fair use?

Why do we need it

Page 10: Mobile data plans - what is fair use?

Why do we need it

• Session time doesn’t work in an always on world

Page 11: Mobile data plans - what is fair use?

Why do we need it

• Session time doesn’t work in an always on world

• Users don’t understand data volume

Page 12: Mobile data plans - what is fair use?

Why do we need it

• Session time doesn’t work in an always on world

• Users don’t understand data volume

• Flat rate is needed to encourage take up

Page 13: Mobile data plans - what is fair use?

Why do we need it

• Session time doesn’t work in an always on world

• Users don’t understand data volume

• Flat rate is needed to encourage take up

• 24x7 maxed out connections would kill the networks!

Page 14: Mobile data plans - what is fair use?

Definition of Fair?Oxford Dictionary

• Just or appropriate in the circumstances.

• Treating people equally

Page 15: Mobile data plans - what is fair use?

Appropriate In The Circumstances:

Page 16: Mobile data plans - what is fair use?

Appropriate In The Circumstances:

• Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile.

Page 17: Mobile data plans - what is fair use?

Appropriate In The Circumstances:

• Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile.

• All you can eat: Lunch vs. Dinner

Page 18: Mobile data plans - what is fair use?

Treating People Equally:

Page 19: Mobile data plans - what is fair use?

Treating People Equally:

• Fair to the network operator (who`s a business)

Page 20: Mobile data plans - what is fair use?

Treating People Equally:

• Fair to the network operator (who`s a business)

• Fair to the customer

Page 21: Mobile data plans - what is fair use?

Treating People Equally:

• Fair to the network operator (who`s a business)

• Fair to the customer

• Fair to other users of the network.

Page 22: Mobile data plans - what is fair use?

Treating People Equally:

• Fair to the network operator (who`s a business)

• Fair to the customer

• Fair to other users of the network.

• If you take all the food people behind you won`t be happy, if everybody did it the restarant would close.

Page 23: Mobile data plans - what is fair use?

Appropriate:

Page 24: Mobile data plans - what is fair use?

Appropriate:

• Depends on what other people are doing.

Page 25: Mobile data plans - what is fair use?

Appropriate:

• Depends on what other people are doing.

• Should use in the early hour of the morning be treated the same as at peak time?

Page 26: Mobile data plans - what is fair use?

Fair Use is relative!

Page 27: Mobile data plans - what is fair use?

• Relative to what you pay

• Relative to what others are doing

• Relative to time of day

• Relative to type of service

Page 28: Mobile data plans - what is fair use?

Proposal

Page 29: Mobile data plans - what is fair use?

• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.

Proposal

Page 30: Mobile data plans - what is fair use?

• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.

• Eg if most users consume 200mb and you use 50Gb thats unfair!

Proposal

Page 31: Mobile data plans - what is fair use?

• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.

• Eg if most users consume 200mb and you use 50Gb thats unfair!

• But if most users consume 30Gb and you consume 50Gb thats fair :-)

Proposal

Page 32: Mobile data plans - what is fair use?

• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.

• Eg if most users consume 200mb and you use 50Gb thats unfair!

• But if most users consume 30Gb and you consume 50Gb thats fair :-)

Proposal

Page 33: Mobile data plans - what is fair use?
Page 34: Mobile data plans - what is fair use?

• However there is wide variation in users, but everyone wants flat charging.

Page 35: Mobile data plans - what is fair use?

• However there is wide variation in users, but everyone wants flat charging.

• Therefore Tiers of Service:

Page 36: Mobile data plans - what is fair use?

• However there is wide variation in users, but everyone wants flat charging.

• Therefore Tiers of Service:

• Small, Medium, Large users, all unlimited but £10, £20, £30 per month.

Page 37: Mobile data plans - what is fair use?

• However there is wide variation in users, but everyone wants flat charging.

• Therefore Tiers of Service:

• Small, Medium, Large users, all unlimited but £10, £20, £30 per month.

• You are only compared to others on the same tier.

Page 38: Mobile data plans - what is fair use?

• The actual figures would need to be worked out for each service

• Users need to be educated

• .......?

To Do: