mobile culture - you tube
TRANSCRIPT
Google Confidential and ProprietaryGoogle Confidential and Proprietary
Tailoring content to mobileTimbo Drayson, Product Manager, YouTube Mobile
user experiencedevices
Google Confidential and Proprietary
Why
HowWhat
Google Confidential and Proprietary
Why
HowWhat
Google Confidential and Proprietary
Why
HowWhat
Google Confidential and Proprietary
Optimise for the long term
Google Confidential and Proprietary
Be agile
Google Confidential and Proprietary
Trial product early
Google Confidential and Proprietary
Iterate product with user insights
Google Confidential and Proprietary
Why
HowWhat
Google Confidential and Proprietary
Ensure users can access all your content synchronised across all devices
Google Confidential and Proprietary
Otherwise it's a broken user experience
Google Confidential and Proprietary
1. Pick the device
Google Confidential and Proprietary
2. Define new use cases
usability goodbad
mobility
low
highon the go
in theliving room
Google Confidential and Proprietary
3. Decide on the platform
Mobile Web Mobile Native TV App
location (GPS) ✔ ✔ X
camera X ✔ ✔ (Samsung)
microphone X ✔ X
compass X ✔ -
large display video - - ✔
reach All Smartphones iOS / Android / Windows 7 / RIM...
Samsung / LG / Sony / GTV...
Google Confidential and Proprietary
1. Feature Phone 2. Videos 3. Mobile Web
Google Confidential and Proprietary
1. Phone 2. Film & Upload 3. Mobile Native
Google Confidential and Proprietary
1. Phone 2. Preloading 3. Mobile Native
Google Confidential and Proprietary
1. TV 2. Fling to TV 3. TV & Mobile web (initially)
Google Confidential and Proprietary
1. All Mobile 2. World Wonders 3. Mobile Web
Google Confidential and Proprietary
Why
HowWhat