1. To the next level. Mobile in the near future. JitseGroen,Founder&CEO 22May2014

2. Takeaway.com What we do Company history & key figures Mobile history, current situation & future Questions?

3. What we do

4. Company history 2000 2002 2003 2007 2010 2012 2013 2014 Thuisbezorgd.nl Thuisbezorgd.be Broad band Lieferservice.de Pizza.be Takeaway.com 13M investment Takeaway.com 3.0 Vietnam 74M investment

5. Key figures 27.000+ Restaurants 10 Countries 6 Offices in 5 countries 350+ Staff members 1,7M+ Orders per month 50% Growth in 2013

6. Mobile history First mover (Vodafone Live) Mobile website since 2008 First iPhone app in 2009 Mobile payments TV adds for apps (2010)

7. Key mobile figures 2.000.000+ Downloads 4,5 Star Average review 30 Apps in 6 languages

8. What we have learned Cut out all the steps Do not believe people that tell you that a mobile website is enough Use the functionality that phones give you Push your apps! Dont try to rebuild the website Dont build and be happy Dont create separate tab and phone apps

9. Current mobile situation 34% 37% 48% 51% 0% 10% 20% 30% 40% 50% 60% BE DE NL AT % MOBILE ORDERS

10. Mobile vs Web Acquisition costs Retention rates CLV H I G H E R LOWER Ticket prices % online payments Google costs!

11. Mobile features Services vary by geography Food Tracker Social login Mobile payments

12. Mobile future @ Takeaway.com Passive -> proactive User input -> location/context analysis Type -> voice driven Payments -> 1 click Peer reviews -> Social reviews

13. Questions?