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MOBILE CONTENT GOVERNANCE

Raul Gabriel Product Marketing Manager

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The New User

Social Computing Usage Surpasses Email

Users Self Provision

Users Want Choice

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Mobile Media is Mainstream

93% of US Smartphone owners used connected media

60% growth, YoY

Source: ComScore

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Mobile content is any type of media which is viewed or used on mobile

phones, like ringtones, graphics, discount

offers, games, movies, and GPS navigation

What is mobile content?

"Mobile content." Wikipedia. Wikimedia Foundation, Inc., 25 Apr. 2012. Web. 3 May 2012. <http://en.wikipedia.org/wiki/Mobile_content>

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Growth of Mobile

Content is becoming richer, denser, and more popular

0

500

1000

1500

2000

2500

3000

2010 2011 2012 2013 2014 2014

Massive Wireless Data Growth

MB/User/Month

0

500

1000

1500

2000

2500

3000

3500

Usage by phone type

MB/User/month

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Mobile is BIG Business

1998

First ringtones go on sale by Radiolinja in

Finland

"mobisodes," video content

that has been produced exclusively for mobile

phones

today

Progression of media types, from news, video games,

jokes, horoscopes, TV content and advertising

Source: Informa & ComScore

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Mobile is BIG Business

$31B

(2006)

MOBILE-PHONE-PAID MEDIA CONTENT

$9.3B MUSIC

$5B GAMING

2007

Source: Informa & ComScore

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What is the Threat/Concern?

How many of you have two phones (1 for work, 1 for personal)

– How many “share” phones, tablets?

– How many people use personal tablet at work?

– How many people have work provided tablet? ▪ Can you use for personal things (like

Angry Birds?)

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Information governance is a strategic issue for many organizations… the risks and costs of e-discovery and compliance have put litigation readiness and information retention management in the spotlight.

Source: 451 Group, 2009

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Personal

Digital Footprint

Corporate

Control

Government

Behavior

Areas of Concern

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PERVASIVE GOVERNANCE The First Step In Action

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ENTERPRISE EXTENDED PERVASIVE

Understand

Automate Policy

Protect

Audit

Track

Control

Centralize

Embed

Federate

THE FIRST STEP

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Pervasive Governance – The Cycle

Intelligent, High Performing, Transparent

Understand

Your Content (Value & Risk)

Protect

& Control (On & Off Premise)

Discover

& Produce (Early Case Assessment)

Automate

& Enforce Policies (Prove Compliance)

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TCS • Secure connections within the Documentum platform

• Encryption of underlying file stores

• FIPS and other government standards

Trusted Content

Services

RM • 5015.2 Compliant Records Management

• Adherence to corporate file plans and policies

• Integrations with common business apps

Records

Management

• Retention policies applied at container level

• Multiple policy reconciliation and disposition

• Seamless to the end user

Retention Policy

Services

IRM • Secure the integrity of content outside the repository

• Integration with common business authoring applications

• Works stand-alone or integrated with Documentum repository security

Information Rights

Management

• Search on external content

• Determine what resides externally and what can be moved within

• Link with CIS and RPS once content is moved within

File

Intelligence

eDiscovery • Conduct Early Assessment to quickly gain insight into case merit

• Protect against fines and sanctions with a defensible in-house process

• Eliminate risk of spoliation with an automated legal hold process

Pervasive Governance Components

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IRM is a suite of products that encrypts the most popular file formats and allows decryption within the business application subject to policy verification (real-time or cached)

What is EMC Documentum IRM?

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Open protected/unprotected document

Open, scroll, page, or print document

Log onto IRM Server (e.g. change IRM password)

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Access Help from IRM Client

View/Respond to Messages from IRM Server/Client

Open protected attachments from an email

Use IRM Client with or without protected documents

EMC Documentum IRM Mobile Client

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• Who can view • From where it can be viewed

(which IP address or domain) • What pages can be viewed (PDF

only) • When it can be viewed • If copy or edit is allowed

Rights Enforcement By Policy

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• If printing is allowed • If guest access is allowed • If offline viewing is allowed • Automatic expiration • Dynamic watermarks

Rights Enforcement By Policy

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Name J.Doe

Age 27

Cust. No

Document Generation

Data values drive business rules to generate document from template

Transaction Data

• CRM • Policy origination system • Loan management system

Document Assembly Engine

Unified Rights and Retention

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Portal Email

CD-ROM

Storage

Generated documents managed and archived with rights policy automatically assigned

Policy Server

Store rights management policies and encryption keys

Review/Edit (with integrated workflow)

Multi-Channel Delivery

Document delivered via selected channel

At that time of disposition the original is deleted and so is the key to the copies

Unified Rights and Retention

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In April, a price list protected with IRM is downloaded by a sales person

The sales person e-mails the price list to multiple customers

On May 1, prices change and a new pricelist is issued

At that time, rights on the old price list are revoked, affecting all copies, regardless of location

Dynamic policy control allows recipient entitlements changed on-the-fly when individual roles or business needs change, regardless of where the content resides

APRIL APRIL APRIL MAY

Version Control Is Critical

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EMC DOCUMENTUM INFORMATION RIGHTS MANAGEMENT

OVERVIEW

OFFLINE ACCESS

AUTOMATIC EXPIRATION CONTROL

IRM SOFTWARE DEVELOPMENT KIT

LEVERAGING EXISTING AUTHENTICATION INFRASTRUCTURE

PROTECT NATIVE BUSINESS INFORMATION

RIGHTS ENFORCEMENT BY POLICY

AUDITING, REPORTING, & NOTIFICATION

DYNAMIC WATERMARKING

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So What Can We Expect Going Forward?

BIG DATA-ENABLED

PROCESS

SOCIAL

PROCESS

CLOUD

CHOICE

COMPUTING

Organizations leveraging Big Data will leapfrog competition by allowing processes to enable better, faster, real-time insight and action

Work patterns get more inherently social, collaborative, insightful, personalized, etc., in-context of the business process

Cloud computing simplifies provisioning resulting in further information disaggregation.

A mandate for both IT and software providers looking to support user choice

PERVASIVE

GOVERNANCE

Federated, policy-based governance will be integrated transparently into the new information fabric