Mobile Commerce Applications

Wireless Mobile Phone Market in Hong Kong

Choy Chun Lung, Lawrence

Hui Yiu Ting, Eddy

Chan Ki Yin, CKY

Liu Tsz Ping, Scott

SmarTone-Vodafone

3 Hong Kong

PCCW mobile

Exclusive Toolbar (IOM Features)1. Auto detect RSS / Podcast

Auto detect and click to view RSS / Podcast no matter where(RSS service allows frequently updated daily online content, such as news, automatically sent to your computer/ mobile phone)

2. Tell Others Share videos, links and websites with your community

3. Bookmark Synchronize your bookmarks between mobile and PC

Access more videos from more websites than anyone else– Enjoy videos and clips from CNN, on.cc,

YouTube, and many more websites with videos at the highest speeds.

Hot Internet Stuff– POP3 Email

Unlimited access to POP3 email, allowing you to download and upload attachments

– Nokia Messaging Service PUSH Email Unlimited access to your personal push emails from your

Nokia handset, allowing you to download and upload attachments

– Mobile MSN Take your MSN buddies with you wherever you go

Mobile Internet Supported Handsets examples– Motorola MILESTONE– Samsung Anycall Galaxy– HTC Tattoo– Nokia E72

IOM Features– Monthly Fee: $18– With their Online50 data plan, customers can add

as little as $38 a month and enjoy 50MB for surfing the Internet while on the move and downloading apps and files to customers’ handset.

i-mode

Developed by NTT DoCoMo, Japan’s largest mobile network operator, i-mode revolutionized the lifestyle of mobile phone users in Japan.

i-mode changes the conventional usage of mobile phones. i-mode handsets are not only for making calls but also for surfing the Internet and sending/receiving mail.

3 Hong Kong exclusively brings i-mode to Hong Kong

i-menu

Provides easy access to i-mode highlight contents, and partnering services; with just a single click you can reach the sites you want. Supports ‘flash’ and provides a refreshing look and feel!

i-mail

Each i-mode subscriber will obtain an i-mail address to send and receive e-mail with no need for prior setup. You can also change the nickname of your i-mail address.

Instant Internet

Lets you surf the Internet and i-mode world with tens of thousands of local and international i-mode sites. There are also search engines to help you surf around.

Java Games

Loads of top quality games from Japan, Taiwan, and local content suppliers are available for your fun and entertainment.

Mobile Internet Supported Handsets examples– Nokia 6120 Classic– Samsung Anycall S710i– LG KE590i-mode– MOTORAZR maxx V3 imode– NEC N355i

3reedom E122 USB modem

HSPA data service with transmission speeds up to 7.2 Mbps downloads and 2Mbps uploads

UMTS 900/2100 MHz and EDGE / GPRS / GSM 850/900/1800/1900 MHz

Micro SD card slot Compact in size Auto-installation function Support Microsoft Windows 2000/XP/Vista/7 and MAC Operating

system

Yahoo! 3reedom USB modem

HSPA data service with transmission speeds up to 7.2 Mbps downloads and 2 Mbps uploads

UMTS mode up to 384 kbps data upload UMTS 2100/850MHz and GSM 850/900/1800/1900MHz

operation mode Micro SD card slot Compact in size Auto-installation function Support Microsoft Windows 2000/XP/Vista and MAC Operating

system Text messaging service (Windows/Mac Operating system)

Nokia CS-15 USB modem

HSPA data service with transmission speeds up to 10.2 Mbps downloads and 5.76 Mbps uploads

UMTS 900/2100 MHz and GSM 850/900/1800/1900 MHz Compact in size Auto-installation function Support Microsoft Windows 2000/XP/Vista and MAC Operating

system

Acer Aspiron AO531h HP Mini 110 HP Mini 311 HP Mini 5101 LG X120 (HSPA embedded) LG X130 Toshiba NB200

Announce Hong Kong's first deployment of intelligent transcoding technology for mobile internet service

Data compression of up to 50% increases transfer speeds exponentially, yet greatly reduces data charges

Supports video format on most handset models A choice of website display modes helps suit

customers’ browsing style Automatically optimizes websites for display on

customers’ handset Supports a range of handsets from basic to high-end

models

Functional keys facilitate easy online access

Features Provides high-quality unlimited wireless

broadband Connections at 6000 hotspots across Hong

Kong, including convenience stores, coffee shops, the airport, restaurants, shopping malls, major MTR stations, Airport Express stations and trains, Universities and tertialy institutes

Enjoy unlimited high-speed internet connection via a broad range of Wi-Fi (IEEE 802.11b/g/n) enabled devices, including mobile handset, smartphones, notebook computers, PDAs, Pocket PCs, portable electronic game devices and more at PCCW Wi-Fi hotspots

Monthly charge: $98

Dedicated to Wi-Fi enabled mobile handsets, PDAs, Portable media players, customers’ mobile device will automatically login to Wi-Fi service once their "PCCW Wi-Fi Single Device Plan (Mobile Device)" service is activated

Business Associations (PCCW Mobile)

PCCW mobile strengthens PCCW Group's market position as the largest and most comprehensive communications operator in Hong Kong and one of Asia's leading players in Information & Communications Technologies (ICT)

PCCW empowers Hong Kong with a quadruple-play capability that capitalizes on synergies between fixed-line, broadband Internet, IPTV and mobile platforms.

Enables PCCW mobile to provide real-time TV and music enjoyment on handsets via the "now on mobile" and "MOOV on mobile" services.

Development of Mobile Internet Technologies and Devices

Business People can drive the development More business people are on the move or away from office

They need secure access to email, outlook or corporate data and applications, wherever they are and whenever they want

Empower mobile professionals to improve the technologies becoming more productive

Push the mobile internet technologies and devices develop.

Ways to Generate Income and Revenue

For Mobile Phones: Retail selling

Cooperate with wireless network operators

Software Download (e.g. iPhone – AppStore)

After sales services

Ways to Generate Income and Revenue

For Mobile Internet (3 Hong Kong): Tariff plan – monthly plan to the customer Prepaid SIM – selling SIM card for the short-term customer. IDD & Roaming – call to foreign country. Planet 3 – Provide Movie, cartoon, game, music, news, etc for

user to download. It can be charge from monthly plan or count timely.

Mobile Broadband – HUAWEI E156G USB Modem (for computer)

X-series