mobile commerce
DESCRIPTION
In this last lecture for the module you will be able to learn more about mobile commerce, payments, opportunities and challenges facing the success of mCommerce today. In addition, this lecture covers the key components, customer journey, mobile business career and 2012 mobile trends.TRANSCRIPT
Mobile Commerce Hajrë Hyseni April 2012
Today
Any interaction in which a financial transaction is enabled or executed with a mobile phone
Krum (2010) Krum (2010)
Krum (2010)
Opportunities
Krum (2010) Krum (2010)
Krum (2010) Krum (2010)
Opportunities
Krum (2010) Krum (2010)
Opportunities
Mobile Trends
Krum (2010) Krum (2010)
Ways to shop?
Krum (2010) Krum (2010)
Krum (2010) Krum (2010)
Recommendations, Twitter share, Link to Facebook, Similar products
eDigital Research (2012)
eDigital Research (2012)
Key Features in m-shopping
M-Challenges
Krum (2010) Krum (2010)
Expected growth from"£770m to £77b by 2015
79% of retailers still don’t have"mobile optimised sites
Krum (2010) Krum (2010)
M-Components
Krum (2010) Krum (2010)
Mobile payments
Krum 2010
Krum (2010) Krum (2010)
Mobile payments
Krum (2010) Krum (2010)
Mobile business carrier
Krum (2010) Krum (2010)
What to take away
Krum (2010) Krum (2010)
Presentation tips
Krum (2010) Krum (2010)
Krum (2010) Krum (2010)
Any questions? Contact [email protected]