Welcome.@propelics

Questions, Commentsto #mobilestrategy

Building a Successful Mobile Center of ExcellenceDecember 6th, 2012

#mobilestrategy

Propelics Background – About Us

• 15+ year track record

• Fortune 500 clients• Global experience• 100% focused on

mobile for the Enterprise

• San Jose, Boston, Pittsburgh

Propelics creates mobile strategies and world class Apps for the Enterprise.

Trusted by companies like yours:

2

Enterprise Mobile Strategy Services

Enterprise Mobile StrategyMobile App PortfolioIT Readiness for MobilityBYOD and MDM StrategyInnovation through visualizationCenter of Excellence Creation

Mobile Advisory ServicesMobile MentoringExecutive EducationSpeaking Engagements

Mobile App DevelopmentUX DesignOnshore and Offshore App DevelopmentMobile App ArchitecturePrototype Factory

What We Do

Adam Bookman: Partner - Propelics

Adam has been the brains behind many mobile product and program launches. He has advised companies on mobile strategies for Business as well as IT. He continues to be a “Trusted Advisor” to some of the leading brands around the world. Adam is frequent speaker at conferences related to mobile.

4

#mobilestrategy

Agenda

• Why You Need a Mobile Center of Excellence• Considerations for your Mobile COE• Components of a Successful Mobile COE• Suggested Approach and Frameworks• Q&A / Next Steps

Missed your topic? propelics.com/lets-talk

5

Q:Why do you need a Mobile Center of Excellence? 6

Disruptive Change

Is Your Company Ready?

#mobilestrategy

Device Standards

8

#mobilestrategy

Apps vs. Web Standards

9

#mobilestrategy

Technology Standards

10

MADP Magic Quadrant MDM Magic Quadrant TEM Magic Quadrant

#mobilestrategy

Mobility Policies

11

• Device Ownership Policy• Internet Usage Policy• Data Access Policy• Telecommunications Usage Policy• Email Usage Policy• eDiscovery Policy• App Usage Policy• Security Policy• 3rd Party App Usage• Access Control Policy

Policy Characteristics Framework

#mobilestrategy

Mobile Ideation

12

#mobilestrategy

Mobile SDLC Mobile Testing

13

Mobile UX Guidelines Mobile Web Services

Mobile Web Services

BYOD

MDMTesting

Mobile Analytics

Governance

Apps vs. Web

Mobile InnovationUX Guidelines

Mobile SDLC

Supported Devices

App Deployment

Wireframe / Prototyping

Help DeskMobile App Inventory

Security

Version Control

Mobile COE Coverage

TEM

Mobile App Dev Platform

App ArchitectureMobile Policies

A:If you don’t define mobile standards, others in your company will do so, and you’ll never converge. 15

Q:What are the keyconsiderations

for a successfulMCOE?

16

#1. Define the Reach of the COE

#mobilestrategy

Mobile COE Reach

18

• Business Drivers

• IT / Business

• Internal / External

• Geography

• Divisions / LOBs

Propelics has identified three Mobile COE models. It is imperative to clearly define and articulate the depth and breadth of the COE.

The Repository Model A repository of mobile best practices and information

on standards, tools, and templatesThe Coach Model

A competency center to provide mobile expertise and some oversight for the organization

The Manager Model Concentrates on mobile governance responsibilities

and may provide the direct management of mobile projects

Repository – Coach – Manager Model An internal consultancy to advise on and govern

mobile projects. Has authority to evaluate and monitor mobile projects across

Combination of the attributes associated with the repository, coach, and manager models

Mobile COE Models

#2. Understand the Current State

Maturity Assessment

21

• Establish Current State

• Define Future State (Minimum, Optimal)

Stag

e 4

Stag

e 3

Stag

e 2

Stag

e 1

Stag

e 5

Mobility StrategyEnterprise Info. Mgmt.IT Delivery & Support

Policy DefinitionMobile Project Governance

UX StandardsApp architecture

Mobile App dev. platformMobile Device Mgmt. Platform

Telecom Expense Mgmt.Mobile SDLC

Maturity Ranking Mobile COE ReadinessReport Card

#3. Clearly Define the Mobile COE Vision, Mission,

and Goals

Mobile COE Vision, Mission and Objectives, and Structure

• Identify Vision (what we want to become)

• Identify Mission (what we do)

• Document Short and Long Term Goals and Objectives

• Identify Critical Success Factors (CSFs)

• Identify Optimal COE Structure to Support Mission

Mobile COE Org StructureAdvice: • Keep it lean• Establish good

relationships across teams• Together define how

mobile will impact / change current processes

• Key Roles:• COE Lead• Technical Architect• Mobile Architect• Mobile UX Specialist• Mobile Strategist

COE

Mobile COE

PMO

EIM

Architecture

Branding

SDLC

Testing

Innovation

Finance

Marketing

Security

#4. Build a COE Roadmap – Keep

your Time Horizons Short

#mobilestrategy

Mobile COE Roadmap

26

Foundational

Short Term

Mid/Long Term

Future

Quick Wins

• Actionable steps• Prioritized by

value, readiness and cost

• Organized into phases - iterative

#mobilestrategy

Tactical COE Roadmap - Examples

27

Value

RankingH - HighM - MediumL - Low

Organizational Readiness

Complexity

#5. Get Started ASAP

#mobilestrategy 29

Avoid the Wild West of Mobile App Development

5 Considerations 1. Define the Reach of the COE

2. Understand the Current State

3. Clearly define the Mobile COE Mission, Vision, and Goals

4.Build a COE Roadmap – Keep your Time Horizons Short

5.Get Started ASAP

Propelics Approach to Mobile COE Development

31

Mobile COE

Business Drivers

Mobile architecture

Mobile technology direction

Mobile COE governance

Scale

Reusability

Cost Optimization

Innovation

EfficiencyQuality

Mobile sDLC

Mobile budgetary guidance

Mobile COE: Components

Mobile Security

Mobile App Portfolio

COE Charter, Scope

Definition, COE

Roadmap and launch

plan

Typical Mobile COE Launch Stages

Mobile COE PILOT

Initial communicatio

n

Step II: Design

Step III: Pilot

Design of COE Framework, Standards,

Rules of engagement,

Policies, Procedures

and Personnel

Step IV: Steady State

Mobile COE Ongoing operation

Step I: Plan

Mobile COEKickstart

Mobile COE Kickstart: PROCESSDirection Setting &

scope definition

2 3Current state

Maturity Assessment

COE Design & launch

Design Plan &

Next Steps

4

1

COE Vision, Objectives &

Structure

5

Define COE requirements

Roadmap

#mobilestrategy

Propelics Kickstarts

Special Offer20 Hours of

mobile advisory services with the

purchase of a Kickstart

info@propelics.com

888-405-2820

Mobile App

Roadmap

MDM/BYOD

Kickstart

Mobile App Rapid Prototypin

g

IT Readiness for Mobile Kickstart

Prototype Factory

35

Mobile Center of Excellenc

e Kickstart

Innovation FocusEngaging ProcessMobility CentricExperience Across IndustriesEnterprise SolutionsAdvisors, Strategists, ImplementersStrategy at the Pace of Mobility

#mobilestrategy

Thank you