How Mobile is Changing the Way We Do Business

In many other countries,INTERNETis your phone…

It is only a matter of time in the U.S. before it will be the only internet

Mobile Devices

• 1.5 billion of the worlds 4+ billion mobiles phones are now smartphones (40% in U.S.)

• 3 billion are SMS enabled

• In 2014, mobile internet usage will overtake desktop internet usage.

• TODAY, more than 50% of all “local” searches are done from a mobile device

Mobile Devices: Smartphones

The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011

• 86% of mobile users are watching TV while using a mobile phone

• 200+ million (1/3 of all users) access Facebook from a mobile device

• 91% of all mobile internet use is “social” related

Mobile Devices: Smartphones

The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011

www.OurMobilePlanet.com

• Apple’s iPad has 75% of the market share

• It is predicted that the iPad and the Android Informa will be neck and neck at 38% in 2015

• Tablets are the NEW notebook/laptop

Mobile Devices: Tablets

The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011

Virtual Networking

• Over 200 million people access Facebook via their phones

• Who cares?- the office- the experience

Why Social?

Social & Location-Based

Shopkick

Location-Based Marketing: Foursquare

Location-Based Marketing: Scvngr – do something

Location-Based Marketing: Yelp

Website

Mobile-Optimized Website

QR Codes2D barcodes that connect people with information,

entertainment, and interactive experiences in the digital world.

Microsoft Tags2D barcodes that connect people with information,

entertainment, and interactive experiences in the digital world.

NFC(Near Field Communication)

• File Sharing• Electronic Business Card• Electronic Money• Mobile Gaming• Friend-to-Friend

Bump (part 2)

Texting | SMS | MMS

Mashable, Infographic,August 2010

Texting | SMS | MMS

• SMS is the king of mobile messaging – 9 trillion text messages will be sent in 2012

• By 2016, application-to-person (A2P) messaging will overtake person-to-person text messaging (e.g. automated alerts from banks, offers from retailers, m-tickets is expected to overtake person to person SMS.)

Global mobile statistics 2011: mobiThinking

Advertising in Gaming: Who

Advertising in Gaming: How

The in-game advertising market (advergaming)could grow to $1 billion globally by 2014!

Applications

Q&ADiscussion

THANK YOU!

Kim MearsMears Interactive

303.564.0494kim@mearsinteractive.com

twitter.com/kimontheflyFacebook.com/mearsinteractive

Linkedin.com/in/kimhughesmears