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MOBILE CHALKBOARD: The New Face of Learning Management Systems

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The New Face of Learning Management Systems. Mobile Chalkboard:. Definition of Mobile Learning. Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops) in the systematic delivery of curriculum and instruction Graphics. Focus of Mobile Learning: Smartphones. - PowerPoint PPT Presentation

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Page 1: Mobile Chalkboard:

MOBILE CHALKBOARD:The New Face of Learning Management Systems

Page 2: Mobile Chalkboard:

Definition of Mobile Learning

Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops)

in the systematic delivery of curriculum and instruction

Graphics

Page 3: Mobile Chalkboard:

Focus of Mobile Learning:Smartphones

Page 4: Mobile Chalkboard:

Worldwide Smartphone Share:

Q2-2008 – Q2-2009

Nokia

RIMAp

ple HTC

Fujits

u

Others

0%5%

10%15%20%25%30%35%40%45%50%

Q2- 2009

Q2- 2009Q2- 2008

Page 5: Mobile Chalkboard:

Summary of Smartphone Stats Smartphone worldwide sales up 27% while

worldwide mobile phones sales declined by 6% in Q2 2009

Smartphone sales total 139.3 million units: up about 14% from 2007

Smartphone sales projections to reach 406.7 million: 29% of global handset market by 2014

Source: Mobile Web and AdMob Mobile Metrics (11/09)

Page 6: Mobile Chalkboard:

Introductions:Chalk Media Group

Chalk Media Group, Subsidiary of Research in Motion, established 1997 Mobile Communications Software

Company: Smartphone Platform Specialization: Enterprise Technology

Platforms & Video Production Proven Ten-Year track record with

assisting organizations in effective communications with its employees,

business partners, & customers

Page 7: Mobile Chalkboard:

Need for Innovation

Chalk Media recognizes (2006) industry need for mobile communications that offered:

Security Trackability

Rich Multimedia Pushcart Effective Inner-Connectivity within

Organization Real-Time Adaptability

Page 8: Mobile Chalkboard:

Research: Mobile Deployment Content

Central focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive

and effective mobile communications through high-impact messaging

Chalk mobile “off the shelf” library separately service Blackberry Smart Phones

Lead project developers: Steven Wachli Jody Glidden

Michael LaBlanc

Page 9: Mobile Chalkboard:

Development of Mobile Chalkboard

Target Audience:Large/Medium Enterprises which deploying Blackberry devices to

its workforce

Target Market:Fortune /Global 500 Companies

In diverse industries :TelecommunicationsProfessional Services

Media Government

Financial Services

Page 10: Mobile Chalkboard:

Commercialization of Mobile Chalkboard

Business Model/Strategy(Recurring Business Model: Active Sales Cycle)

Increase software license by less than 1% of Blackberry users for profitability

Anticipate greater demand for license subscriptions Progressive strategy of obtaining reseller contracts

within Fortune/Global 500 Market Marketing Strategy allows minimal downturn through

diffusion into diverse markets

Page 11: Mobile Chalkboard:

Demonstration of Mobile Chalkboard

http://www.chalk.com/video_overview.aspx

Mobile ChalkboardExperience

Page 12: Mobile Chalkboard:

Mobile Chalkboard: Benefits of mLearning Solutions for

Education Facilitation of curriculum and instruction: anytime.

Lends itself to the Constructivist Approach to Learning

Improves Retention of Knowledge/Student Engagement

Instant communication outside of class Feedback through wireless channels

Page 13: Mobile Chalkboard:

Mobile Chalkboard: Current Applications for mLearning

Course slides with audio voiceover • Videos (or audio podcasts) of professors

or subject matter experts • Productivity-enhancing information

(ex. study tips, reminders, best practices) • Mobile quizzes feedback surveys • Faculty updates

Page 14: Mobile Chalkboard:

Mobile Chalkboard in Use: Learning Management

Systems

Mobile Learning with Blackberry Smartphone: University of Waterloo, Ontario Canada

(http://www.blackberry.com/select/offers/education/UofWaterloo_BCS_FINAL.pdf)

Page 15: Mobile Chalkboard:

Mobile Chalkboard: Is this “right” for your Learning Community?Point s to Consider:

Institution objectives & budget? Target Audience?

Creating or using existing content? Presence of existing library to draw content?

Integration & tracking needs? Who will be responsible for End User Support?

Success criteria? Market Strategies for mlearning platform?