mobile chalkboard:
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The New Face of Learning Management Systems. Mobile Chalkboard:. Definition of Mobile Learning. Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops) in the systematic delivery of curriculum and instruction Graphics. Focus of Mobile Learning: Smartphones. - PowerPoint PPT PresentationTRANSCRIPT
MOBILE CHALKBOARD:The New Face of Learning Management Systems
Definition of Mobile Learning
Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops)
in the systematic delivery of curriculum and instruction
Graphics
Focus of Mobile Learning:Smartphones
Worldwide Smartphone Share:
Q2-2008 – Q2-2009
Nokia
RIMAp
ple HTC
Fujits
u
Others
0%5%
10%15%20%25%30%35%40%45%50%
Q2- 2009
Q2- 2009Q2- 2008
Summary of Smartphone Stats Smartphone worldwide sales up 27% while
worldwide mobile phones sales declined by 6% in Q2 2009
Smartphone sales total 139.3 million units: up about 14% from 2007
Smartphone sales projections to reach 406.7 million: 29% of global handset market by 2014
Source: Mobile Web and AdMob Mobile Metrics (11/09)
Introductions:Chalk Media Group
Chalk Media Group, Subsidiary of Research in Motion, established 1997 Mobile Communications Software
Company: Smartphone Platform Specialization: Enterprise Technology
Platforms & Video Production Proven Ten-Year track record with
assisting organizations in effective communications with its employees,
business partners, & customers
Need for Innovation
Chalk Media recognizes (2006) industry need for mobile communications that offered:
Security Trackability
Rich Multimedia Pushcart Effective Inner-Connectivity within
Organization Real-Time Adaptability
Research: Mobile Deployment Content
Central focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive
and effective mobile communications through high-impact messaging
Chalk mobile “off the shelf” library separately service Blackberry Smart Phones
Lead project developers: Steven Wachli Jody Glidden
Michael LaBlanc
Development of Mobile Chalkboard
Target Audience:Large/Medium Enterprises which deploying Blackberry devices to
its workforce
Target Market:Fortune /Global 500 Companies
In diverse industries :TelecommunicationsProfessional Services
Media Government
Financial Services
Commercialization of Mobile Chalkboard
Business Model/Strategy(Recurring Business Model: Active Sales Cycle)
Increase software license by less than 1% of Blackberry users for profitability
Anticipate greater demand for license subscriptions Progressive strategy of obtaining reseller contracts
within Fortune/Global 500 Market Marketing Strategy allows minimal downturn through
diffusion into diverse markets
Demonstration of Mobile Chalkboard
http://www.chalk.com/video_overview.aspx
Mobile ChalkboardExperience
Mobile Chalkboard: Benefits of mLearning Solutions for
Education Facilitation of curriculum and instruction: anytime.
Lends itself to the Constructivist Approach to Learning
Improves Retention of Knowledge/Student Engagement
Instant communication outside of class Feedback through wireless channels
Mobile Chalkboard: Current Applications for mLearning
Course slides with audio voiceover • Videos (or audio podcasts) of professors
or subject matter experts • Productivity-enhancing information
(ex. study tips, reminders, best practices) • Mobile quizzes feedback surveys • Faculty updates
Mobile Chalkboard in Use: Learning Management
Systems
Mobile Learning with Blackberry Smartphone: University of Waterloo, Ontario Canada
(http://www.blackberry.com/select/offers/education/UofWaterloo_BCS_FINAL.pdf)
Mobile Chalkboard: Is this “right” for your Learning Community?Point s to Consider:
Institution objectives & budget? Target Audience?
Creating or using existing content? Presence of existing library to draw content?
Integration & tracking needs? Who will be responsible for End User Support?
Success criteria? Market Strategies for mlearning platform?