mobile - cannes lions 2014 awarded campaigns

GRAND PRIX

Brand: NiveaAgency: DraftFCB, Sao Paulo

Industry: Beauty & HealthMedia: CyberMarket: Brazil

Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: André BittarArt Director: Raphael Leandro deOliveira, Victor VieiraPhotography: Lucio Cunha

Watch the videoPROTECTION AD

Click for full credits Click for all Cannes Lions winners

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Brand: Music Album - John FruscianteAgency: Loducca, Sao Paulo

Industry: Media & PublishingMedia: CyberMarket: Brazil

Creative Director: Cassio Moron, SergioMugnaini, Fabio SaboyaCopywriter: Raphael Franzini, LuizaValdetaroArt Director: Nelson Costa

Watch the videoSAT-JF14


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Brand: QOLAgency: R/GA, New York

Industry: Beauty & HealthMedia: CyberMarket: United States

Watch the videoALVIO


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Brand: Guy CottenAgency: BBDO, Boulogne-Billancourt

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: France

Executive Creative Director: MatthieuElkaïm, Olivier Lefebvre, Benjamin MarchalCreative Director: Eric PierreCopywriter: Charles Dessaux, EmileMartin, Cécile PimontArt Director: Charles Dessaux, Emile MartinDirector: Ben Strebel

Watch the videoA TRIP OUT TO SEA


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Brand: GoogleAgency: Google Creative Lab, New York

Industry: Internet sites & ServicesMedia: CyberMarket: United States

Watch the videoRACER


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Brand: Hospital Amaral CarvalhoAgency: DDB, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Alvaro RodriguesCreative Director: Diogo Mello, AlvaroRodriguesCopywriter: Otto PajunkArt Director: Guilherme CunhaDirector: Will Mazzonla

Watch the videoELO TEDDY BEAR


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Brand: RSL AustraliaAgency: DDB, Melbourne

Industry: Public interest & Non-profitMedia: Cyber

Executive Creative Director: Darren SpillerCreative Director: Ant HattonPhotography: Christopher TovoDirector: Mark Molloy

Watch the videoMINUTE OF SILENCE


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Brand: BasculeAgency: Bascule, Tokyo

Industry: Corporate self-promoMedia: CyberMarket: Japan

Executive Creative Director: MasayoshiBokuCreative Director: Nobuo HaraArt Director: Miyako UekiDirector: Chiho Araki

Watch the videoBLOODY TUBE


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Brand: Teatre NeuAgency: McCann Erickson, Barcelona

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Spain

Executive Creative Director: PabloColonneseCreative Director: Joaquin Espagnol, DavidFernándezCopywriter: Nil Murtra, Jaume Rufach, MarcSanchezArt Director: Oscar Amodia, EduardCubel, Alejandro García

Watch the videoPAY PER LAUGH


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Brand: UnileverAgency: Lowe, Mumbai

Industry: House, Garden & PetsMedia: CyberMarket: India

Executive Creative Director: AnaheetaGoenka, Chacho PueblaCreative Director: Francisco Cassis, AnkushPande, Rajesh Sutar, Meenu Tiwari

Watch the videoTHE KAN KHAJURA STATION


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SILVER

Brand: LuxotticaAgency: Saatchi & Saatchi, Sydney

Industry: Personal accessoriesMedia: CyberMarket: Australia

Executive Creative Director: DamonStapletonCreative Director: Jon Burden, Matt GilmourCopywriter: Iain NealieArt Director: Tara McKenty

Watch the videoPENNY THE PIRATE


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Brand: S7 AirlinesAgency: Leo Burnett, Moscow

Industry: Transport & TourismMedia: CyberMarket: Russia

Creative Director: Grisha SorokinArt Director: Michail Derkach, GrishaSorokin

Watch the videoCATCH A PLANE


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Brand: GIRAFFASAgency: TBWA, Sao Paulo

Industry: Catering industryMedia: CyberMarket: Brazil

Creative Director: Valdir BianchiCopywriter: Bruno BrasileiroArt Director: Ricardo Brad CorreiaPhotography: Fernando GardinaliDirector: Renato Rocha

Watch the videoTHE GOAL SCREEN


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Brand: AWARE (Association of Women forAction and Research)Agency: JWT, Singapore

Industry: Public interest & Non-profitMedia: CyberMarket: Singapore

Chief Creative Officer: Valerie ChengCreative Director: Alan Leong, MinzieLiyu, Jac RodrigoArt Director: Hiroyuki KuboPhotography: Jonathan Tay

Watch the videoTHE GUARDIAN ANGEL


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Brand: UNICEFAgency: DraftFCB, Auckland

Industry: Public interest & Non-profitMedia: CyberMarket: New Zealand

Executive Creative Director: TonyClewett, Regan Grafton, James Mok, GregWoodCreative Director: Greg WoodCopywriter: Kevin WalkerArt Director: Melina Fiolitakis

Watch the videoFood Photos Save Lives


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Brand: TelefónicaAgency: Y&R, Sao Paulo

Industry: Media & PublishingMedia: CyberMarket: Brazil

Chief Creative Officer: Rui BranquinhoCreative Director: Rui Branquinho, CristianSantoroCopywriter: Julio D'AlfonsoArt Director: Felipe Pavani

Watch the videoUNLOCK LESSONS


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Brand: Easy Way Language CenterAgency: Loducca, Sao Paulo

Industry: EducationMedia: CyberMarket: Brazil

Creative Director: Cassio Moron, SergioMugnaini, Fabio SaboyaCopywriter: Raphael Franzini

Watch the videoEASY WAY LYRICS


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Brand: BICAgency: DDB, Dusseldorf

Industry: Office equipmentMedia: CyberMarket: Germany

Chief Creative Officer: Eric SchoefflerExecutive Creative Director: JoukeVuurmansCreative Director: Nicolas Mollien, JanPropachCopywriter: Matthew Elworthy, TobiasHeckingArt Director: Christian Bueltmann, FabianJung, Nicolas Mollien, Dominika Zajac

Watch the videoUNIVERSAL TYPEFACE


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Brand: The Lounge Hair SalonAgency: BBDO, Bangkok

Industry: Beauty & HealthMedia: CyberMarket: Thailand

Chief Creative Officer: SuthisakSucharittanontaCreative Director: Anuwat NitipanontCopywriter: Anuwat Nitipanont, PiyakanSirichankachorn, Suthisak SucharittanontaArt Director: Kantapon Metheekul, AnuwatNitipanont, Suthisak Sucharittanonta

Watch the videoHAIRTAGPROJECT


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Brand: AzerfonAgency: Y&R, Moscow

Industry: Professional & Public servicesMedia: CyberMarket: Russia

Executive Creative Director: Marco CremonaCopywriter: Oleg TumanovArt Director: Anastasia Bukhonkina, ArtemGoncharov, Raushania Rakhimova

Watch the videoTHE LIFE-SAVING CABLE


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Brand: BabolatAgency: Ogilvy, Paris

Industry: Culture, Recreation & SportMedia: CyberMarket: France

Chief Creative Officer: Chris GarbuttExecutive Creative Director: Kurt NovackCreative Director: David RaichmanArt Director: Bastien Baumann, BrunoJesus, Gurvan Prioul

Watch the videoBABOLAT PLAY


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Brand: Rip CurlAgency: VML, Sydney

Industry: Electronics & Audio-VisualMedia: CyberMarket: Australia

Creative Director: Aden HepburnArt Director: Phil Beresford, Frank Martelli

Watch the videoRIP CURL SEARCH GPS


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Brand: MomondoAgency: McCann Erickson, London

Industry: Internet sites & ServicesMedia: CyberMarket: United Kingdom

Chief Creative Officer: RobDoubal, Laurence ThomsonCreative Director: Dan Howarth, AugustSegerholm, Zoe Sys VogeliusArt Director: August Segerholm, Zoe SysVogelius

Watch the videoFRIEND COMPASS


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Brand: AKQAAgency: AKQA, New York

Industry: Corporate self-promoMedia: CyberMarket: United States

Chief Creative Officer: Rei InamotoCreative Director: Jason McCannCopywriter: Ian YoungArt Director: Derek Harms, EijiMuroichi, Damjan PitaDirector: Ian Young

Watch the videoWRITTEN IN THE STARS


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Brand: SingtelAgency: Ogilvy, Singapore

Industry: Professional & Public servicesMedia: CyberMarket: Singapore

Chief Creative Officer: Eugene CheongExecutive Creative Director: Melvyn LimCreative Director: Troy Lim, Jon LokeCopywriter: Adrian YeapArt Director: David Stevanov

Watch the videoMOVIE EMOJI


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Brand: Oscar MayerAgency: 360i, New York

Industry: FoodMedia: CyberMarket: United States

Creative Director: Aaron Mosher, DavidYankelewitzArt Director: Ricky Anolick

Watch the videoWAKE UP & SMELL THE BACON


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Brand: ING DirectAgency: Ogilvy, Madrid

Industry: Financial & Legal servicesMedia: CyberMarket: Spain

Executive Creative Director: Jesus RasinesCreative Director: Diego GonzalezCopywriter: Sonia De PedroArt Director: Debora MartínDirector: Miguel Garcia, David Ramos

Watch the videoMOON


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BRONZE

Brand: MarisaAgency: BBDO, Sao Paulo

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Brazil

Chief Creative Officer: Luiz SanchesCreative Director: Eric Benitez, AlessandraPereira, Bruno Prosperi, Renato SimõesCopywriter: Leo Avila, Felipe CirinoArt Director: Felipe Antoniolli, Andre LeottaPhotography: Hugo Treu

Watch the videoSTRIP COMMERCE


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Brand: AntarcticaAgency: BBDO, Sao Paulo

Industry: Alcoholic drinksMedia: CyberMarket: Brazil

Chief Creative Officer: Luiz SanchesCreative Director: Bruno Prosperi, RenatoSimões, Marcus SulzbacherArt Director: Tiago Padilia

Watch the videoTHE SAMBA TABLE


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Brand: Australia PostAgency: BBDO, Melbourne

Industry: Professional & Public servicesMedia: CyberMarket: Australia

Chief Creative Officer: James McGrathExecutive Creative Director: Ant KeoghCreative Director: Ben Couzens, Jim IngramCopywriter: Sophie BeardArt Director: Jono FoxDirector: Corrie Jones

Watch the videoVideo Stamp


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Brand: NikeAgency: R/GA, New York

Industry: Apparel, Clothing & FootwearMedia: Ambient & InteractiveMarket: United StatesLanguage: English

Creative Director: Hoshi LudwigCopywriter: Devin Heatley, Albert Patton

Watch the videoThe Nike SB app


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Brand: QOLAgency: R/GA, New York

Industry: Beauty & HealthMedia: CyberMarket: United States

Watch the videoALVIO








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Brand: SamsungAgency: Leo Burnett, Sydney


Chief Creative Officer: Andy DilalloCreative Director: Vince Lagana, GrantMcAloon, Kieran OtsCopywriter: Iggy Rodriguez, Jonno SeidlerArt Director: Asady, Zaid Al, JustinCarew, Brad Grey, Cameron Harris, JimWalshPhotography: Amir MireskandariDirector: Christopher Baron

Watch the videoSAFE DRIVING PROGRAM


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Brand: SamsungAgency: Cheil, Madrid

Industry: Electronics & Audio-VisualMedia: CyberMarket: Spain

Executive Creative Director: Paulo AreasCreative Director: Ricardo deSantiago, Alvaro RodríguezCopywriter: Cristina AlonsoArt Director: Diego Rodriguez

Watch the videoSMART TOYS


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Brand: GoogleAgency: Google Creative Lab, New York

Industry: Internet sites & ServicesMedia: CyberMarket: United States

Watch the videoRACER








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Brand: Easy Way Language CenterAgency: Loducca, Sao Paulo

Industry: EducationMedia: CyberMarket: Brazil

Creative Director: Cassio Moron, SergioMugnaini, Fabio SaboyaCopywriter: Raphael Franzini

Watch the videoEASY WAY LYRICS








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Brand: KitKatAgency: JWT, London

Industry: Confectionery & SnacksMedia: CyberMarket: United Kingdom

Executive Creative Director: RussellRamsayCopywriter: Joe FoxDirector: John Lagerling

Watch the videoANDROID KIT KAT


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Brand: VirginAgency: Havas, Sydney

Industry: Professional & Public servicesMedia: CyberMarket: Australia

Executive Creative Director: Steve Coll, KatThomasCreative Director: Christopher JohnsonCopywriter: Christopher JohnsonArt Director: Paris GiannakisPhotography: Sean IzzardDirector: Scott Otto Anderson

Watch the videoGAME OF PHONES


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Brand: National GeographicAgency: Mullen, Boston

Industry: Media & PublishingMedia: CyberMarket: United States

Chief Creative Officer: Mark WennekerExecutive Creative Director: TimVaccarino, Dave WeistCreative Director: Jon Reil, Jon RubyCopywriter: Kelly McauleyArt Director: Sam MullinsDirector: Emile Doucette

Watch the videoKILLING KENNEDY


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Brand: RolexAgency: Firstborn, New York

Industry: Personal accessoriesMedia: CyberMarket: United States

Watch the videoTHE ROLEX DAYTONA EXPERIENCE


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Brand: Rip CurlAgency: VML, Sydney


Creative Director: Aden HepburnArt Director: Phil Beresford, Frank Martelli

Watch the videoRIP CURL SEARCH GPS








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Brand: MovistarAgency: Y&R, Lima

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Peru

Executive Creative Director: FlavioPantigosoCopywriter: Jorge SotoArt Director: Jorge RoccaDirector: Jorge Pablo Quiroz

Watch the videoConnected with Peru


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Brand: Red CrossAgency: JWT, Mexico City

Industry: Public interest & Non-profitMedia: CyberMarket: Mexico

Executive Creative Director: EnriqueCodesido, Leonardo VarelaCreative Director: Alexandros Durán, RaúlLizaola, Alberto MontoyaCopywriter: Edgar Abrego, AlexandrosDurán, Raúl LizaolaArt Director: Alberto Montoya, LeonardoVarela

Watch the videoMESSAGES


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Brand: KIAAgency: LA RED, Hamburg

Industry: Automotive & ServicesMedia: CyberMarket: Germany

Creative Director: Margit SchroederArt Director: Christoph Mäder

Watch the videoGT RIDE


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Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: CyberMarket: AustraliaLanguage: English

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Watch the videoDUMB WAYS TO DIE: GAME


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Brand: Livraria CulturaAgency: DDB, Sao Paulo

Industry: Culture, Recreation & SportMedia: CyberMarket: Brazil

Chief Creative Officer: Marco VersolatoCreative Director: Fabio Brandáo, KekaMorelleCopywriter: Fabio BrandáoArt Director: Keka Morelle, Daniel OttoniPhotography: Sérgio Prado, Kaue Uema

Watch the videoNOT A STUPID COVER


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Brand: Beats MusicAgency: R/GA, London

Industry: Professional & Public servicesMedia: CyberMarket: United Kingdom

Executive Creative Director: JamesTemple, Jay ZasaCreative Director: Rob Northam, Lucio RufoCopywriter: Jason Ashlock, JennaLivingston, Luke WickerArt Director: Andy Bull, Wilf Eddings, JoshYeston

Watch the videoBEATS MUSIC


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Brand: Get Well KitAgency: Geometry Global, Moscow

Industry: Beauty & HealthMedia: MiscellaneousPublished: Mar., 2014Language: English

Executive Creative Director: AndrewUshakovCopywriter: Starkov Ilya, Darya UshakovaArt Director: Elena Medvedeva

Watch the videoIntroducing the Get Well Kit


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Brand: Math Paper PressAgency: DDB, Singapore

Industry: Media & PublishingMedia: CyberMarket: Singapore

Chief Creative Officer: Neil JohnsonExecutive Creative Director: JojiJacob, Thomas YangCreative Director: Lester Lee, Khalid OsmanCopywriter: Naresh Kumar, Adrian LeongArt Director: Marvin Liang, Sid Lim

Watch the videoOFFLINE BOOK


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Brand: Save the ChildrenAgency: BBDO, Makati

Industry: Public interest & Non-profitMedia: CyberMarket: Philippines

Chief Creative Officer: David GuerreroExecutive Creative Director: Cristina TinSanchezCreative Director: Corey Cruz, AsteGutierrezCopywriter: David Guerrero, AsteGutierrez, Cristina Tin SanchezArt Director: Jo Aguilar, Corey Cruz, EboyFernandez, Isai Martinez, Io Regalado, ValVillaflor

Watch the videoUNSELFIE


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