mobile business moving enterprises towards digital transformation
TRANSCRIPT
Mobile Business moving Enterprises towards Digital Transformation. Namics.
Bernd Schopp. COO. Berlin, 22nd April 2015
Namics.
The transformative power of Mobile.
22.04.15 2 Mobile Business. Enterprises. Digital Transformation.
Namics.
On my way to the iPhone.
22.04.15 3 Mobile Business. Enterprises. Digital Transformation. Source: https://pylonofthepit.wordpress.com/
Namics.
The transformative power of smartphones comes from their size
and connectivity.
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Namics.
What it has become nowadays.
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Tablets
Smartphones
Stores Restaurants Malls
Airports Stadium Museum
Car Home
... Wearables
Namics.
Customer behavior drives Digital Transformation.
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Technology
Icons: Created by James Keuning from the Noun Project, Saint Paul, Minnesota, US 2013
Enterprise Customer
Namics.
Let’s talk about Digital Transformation.
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Namics.
4 Levels in Digital Transformation Maturity
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DIGITAL TRANSFORMATION
MATURITY
Content
Business Processes
TECHNOLOGY MATURITY
Icon: Created by Luboš Volkov from the Noun Project
Business Models
Digitalization of...
Business Functions
Namics.
4 Digital Transformation Waves
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TECHNOLOGY MATURITY
Icon: Created by Luboš Volkov from the Noun Project
Features
Integration
Contextualization
DIGITAL TRANSFORMATION
MATURITY
Communication
Namics.
4 Levels in Digital Transformation Maturity
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DIGITAL TRANSFORMATION
MATURITY
Content
Business Processes
TECHNOLOGY MATURITY
Icon: Created by Luboš Volkov from the Noun Project
Business Models
Digitalization of...
Business Functions
Namics.
Step 1. Content Wave. Focus.
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Namics.
Step 1. Content Wave. Example.
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ABB Connect. A Mobile Sales App.
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Namics.
4 Levels in Digital Transformation Maturity
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DIGITAL TRANSFORMATION
MATURITY
Content
Business Processes
TECHNOLOGY MATURITY
Icon: Created by Luboš Volkov from the Noun Project
Business Models
Digitalization of...
Business Functions
Namics.
Step 2. Function Wave. Enabler.
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Namics. 22.04.15 16 Mobile Business. Enterprises. Digital Transformation.
Namics.
Step 2. Function Wave. Example.
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UBS Financial Health Check
Namics.
Step 2. Function Wave. Example.
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à https://vimeo.com/86018620
Namics.
4 Levels in Digital Transformation Maturity
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DIGITAL TRANSFORMATION
MATURITY
Content
Business Processes
TECHNOLOGY MATURITY
Icon: Created by Luboš Volkov from the Noun Project
Business Models
Digitalization of...
Business Functions
Namics.
Step 3. Integration Wave. Focus.
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Transaction Efficiency
Namics.
Step 3. Integration Wave. Enabler.
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Process Integration & Information Aggregation
P I M C R M E R P
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Step 3. Integration Wave. Example.
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Viessmann Spare Part App.
Namics.
4 Levels in Digital Transformation Maturity
22.04.15 23 Mobile Business. Enterprises. Digital Transformation.
DIGITAL TRANSFORMATION
MATURITY
Content
Business Processes
TECHNOLOGY MATURITY
Icon: Created by Luboš Volkov from the Noun Project
Business Models
Digitalization of...
Business Functions
Namics.
Step 4. Connectivity Wave. Enabler.
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Namics.
Step 4. Connectivity Wave. Example.
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Namics.
Step 4. Strategic Development. Viessmann.
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Namics.
Step 4. Strategic Development. Viessmann.
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Namics.
Step 4. Connected Wave. Example.
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Viessmann Vitotrol App.
Namics.
Step 4. Connected Wave. Example.
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Namics.
Outlook.
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Namics.
The Connectivity Spider. By Namics.
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Namics.
Let’s get started!
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ü Customer journey is common ground
ü Efficiency is not the final answer
ü Value creation is king for Step 4 ü Technological improvement requires agile development
Namics.
Thank you!
@burnedshop
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Credits Icons: Created by Chris Tucker, Robin Baral, Rahul Anand, Landon Reed, Edward Boatman, Megan Hillman, Alessandro Suraci, Klaus Kretzer, Milky - Digital innovation, sagit milshtein, Pipe Rosas Licht, Luis Prado, Mourad Mokrane, Luboš Volkov, Joel Avery, Thomas Hirter, David Ly, useiconc.com All from the Noun Project