mobile broadband contribution to digital economy in thailand
TRANSCRIPT
4G CONNECTIVITY:
THE DIGITAL ECONOMY ERA
NAVNEET MADAN
THE EVOLUTION OF MOBILE COMMUNICATIONS
2
1G 2G 3G 4G
1980 1990 2000
2020
• Basic Voice
• Analogue Systems
• Low Capacity
• Limited local and
regional coverage
The foundation of mobile telephony
Mobile telephony for everyone
The foundation of mobile broadband
Enhanced mobile broadband
• Designed for voice
• Improved coverage and
capacity
• First digital standards
(GSM, CDMA)
• Designed for voice with
some data consideration
(multimedia, text, internet)
• First mobile broadband DESIGNED FOR DATA!
IP BASED PROTOCOLS
TRUE MOBILE BROADBAND
TRANSFORMING TO DIGITAL ECONOMY
Source: Modified from Ericsson Mobility Report
ENHANCED MOBILITY : 4G VS 3G
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4G
What does this mean?
SPEED OF TRANSFER
Source: Modified from Ericsson 4G White Paper (January 2015)
ENHANCED MOBILITY : 4G VS 3G
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4G
What does this mean?
FASTER RESPONSE TIME FROM NETWORK
Smartphone users often measures how many times their internet connection drops or how quickly apps download. This is the main cause of low customer advocacy
Source: Modified from Ericsson 4G White Paper (January 2015)
ENHANCED MOBILITY : 4G VS 3G
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4G
What does this mean?
INCREASED NETWORK CAPACITY
ABLE TO ACCOMMODATE MORE DATA AND MORE
USERS!
Source: Modified from Ericsson 4G White Paper (January 2015)
4G SUBSCRIPTIONS GLOBAL OUTLOOK
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PAST NOW FORECASTED
45.%Expected Growth CAGR3500 MIL
SUBSCRIBERS
SUBSCRIBERS IN MILLIONS
BY 2020
9.5 billion mobile subscribers
90% of all subscribers over 6 years will have mobile phones
60% of all are smartphones
2013 2015/16
2020
Source: Ericsson Mobility Report and Further Analysis
4G SUBSCRIPTIONS REGIONAL OUTLOOK
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BY 2020
60% of LTE additions will be in APAC mobile subscribers
+300 million LTE subscribers in Middle East and Africa
+500 million LTE subscribers in Europe
+250 million in North Americaof all subscribers over 6 years will have mobile phones
Source: Ericsson Mobility Report
WHAT DOES MOBILE BROADBAND MEAN FOR THAILAND?
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149% Mobile Penetration 77M+ Million 3G Subscribers
90% of 18-24 yrs old access internet via mobile phones
Only 5.5 million of 22 million Thai households own computers
End of 2014 Thai users consume 1 GB of mobile data per month. Thailand is the 2nd highest youtube viewer in Asia after Japan.
Soon Mobile Broadband Importance exceeds Fixed Broadband for Thailand
NARROWBAND
BROADBAND
3.4%8.9%
45%40.3%
Source: Yozzo
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4G LTE WILL ALSO SHAPE CUSTOMER BEHAVIOR IN
THAILAND RESULTING IN
MORE DATA PER USER
HIGHER NO. OF USERS USING DATA
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4G LTE NETWORKS CAN provide broadband
connectivity to many communities in rural areas that are
beyond reach of the limited wired broadband
infrastructure in THAILAND
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4G SUBSCRIPTIONS REGIONAL OUTLOOK
VS.TODAY THAIS CHECK
SMARTPHONE SCREENS ON AN AVERAGE OF 7 HOURS PER DAY,
BUT TV LESS THAN 3 HOURS!
IMAGINE THE AMOUNT OF DATA NEEDED PER PERSON AND FOR
NATIONWIDE POPULATION!
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MOBILE IS MY THIRD HAND
MOBILE IS NO LONGER JUST A DEVICE
IT IS A HUMAN BEING’s THIRD HELPING HAND
IT IS A BEHAVIOUR
MOST IMPORTANTLY, IT IS AN IMPULSE TO BUY ANYTHING, ANYWHERE and ANYTIME
360 DEGREE NATIONAL ECONOMY IMPACT
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Mobile Broadband Will Have An IMPACT ON ALL INDUSTRIES
360 DEGREE NATIONAL ECONOMY IMPACT
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It is the key to INCREMENT IN GDP
especially in developing countries like Thailand.
THAILAND’S ICT DEVELOPMENT INDEX 2013 VS. 2020
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Cu
mu
lati
ve G
DP
Imp
act
as a
res
ult
of
bro
adb
and
inve
stm
ents
LOW HIGHLevel of ICT development
Population (million)
GDP(Billion USD
PPP)ICT Index ICT Classification BB connections/
Pop %
2013 67 964 4.76 Emerging 52%
2020 68 1,487 6.09 Developed 133%2010
2013
2020
Source: GSMA (2015) Socio-economic impact of mobile broadband in Thailand and contribution to the digital economy
Today Thailand is an Emerging Country, However, by adopting mobile broadband and transitioning
towards digital economy. Thailand could be classified at “DEVELOPED” IN ICT INDEX BY 2020
