mobile book launch - apac - september 2014
TRANSCRIPT
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Virtual Launch
The Handbook of Mobile Market Research
2014 Platinum Sponsor
Asia Pacific Session
11th September, 2014
Session Chair: Sue York
Mobile Collaborator
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Agenda
Introductions
Panel Sessions
The book
Q & A
Sue York
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Introductions
Finn Raben ESOMAR
Suz Allen Campbell Arnott’s
Sally Joubert Luma Research
Sue York Author
Ray Poynter The Future Place
Brian Fine Australia Online
Research
Peter Harris Vision Critical
Don Marek MRII
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Why is mobile so important?
Finn Raben ESOMAR
Suz Allen Campbell Arnott’s
Sally Joubert Luma Research
Sue York Author
Ray Poynter The Future Place
Brian Fine Australia Online
Research
Peter Harris Vision Critical
Don Marek MRII
Online Book Launch – The Handbook of Mobile Market Research
September 2014
What are the key trends to watch for?
Finn Raben ESOMAR
Suz Allen Campbell Arnott’s
Sally Joubert Luma Research
Sue York Author
Ray Poynter The Future Place
Brian Fine Australia Online
Research
Peter Harris Vision Critical
Don Marek MRII
Online Book Launch – The Handbook of Mobile Market Research
September 2014
To what extent is mobile already here?
Finn Raben ESOMAR
Suz Allen Campbell Arnott’s
Sally Joubert Luma Research
Sue York Author
Ray Poynter The Future Place
Brian Fine Australia Online
Research
Peter Harris Vision Critical
Don Marek MRII
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Key new developments?
Finn Raben ESOMAR
Suz Allen Campbell Arnott’s
Sally Joubert Luma Research
Sue York Author
Ray Poynter The Future Place
Brian Fine Australia Online
Research
Peter Harris Vision Critical
Don Marek MRII
Online Book Launch – The Handbook of Mobile Market Research
September 2014
The Handbook of Mobile Market Research
Authors: Ray Poynter, Navin Williams, & Sue York
Publisher: Wiley
Supported by: ESOMAR
Formats: Hard cover book and eBook
Availability – ESOMAR bookstore 24 Euros for members, inc. p&p
– Wiley
– Amazon (several – UK, Singapore in stock, USA September 22)
– & many e Book suppliers
Online Book Launch – The Handbook of Mobile Market Research
September 2014
The Handbook of Mobile Market Research Part 1 – Mobile Market Research
• Overview of Mobile Market Research
• Mobile Research in Action
• The Technology of Mobile Market Research
Part 2 - Qualitative and Quantitative Research
• Mobile Qualitative Research
• Mobile Forums and Online Focus Groups
• Mobile Diaries and Ethnography
• Mobile Quantitative Research
• Designing and Conducting Mobile Surveys
Part 3 - The Methods and Applications of Mobile Market Research
• mCAPI - Mobile Computer Aided Personal Interviewing
• mCATI - Mobile Telephone Interviewing
• Mixed-Mode Research
• Utilising Passive Data
• Panels, Lists, and Communities
• International Mobile Research
Part 4 – Researching the Mobile Ecosystem, Ethics, and the Future
• Researching the Mobile Ecosystem
• Ethics, Laws, and Guidelines
• Research-on-Research
• The Evolving Picture
Online Book Launch – The Handbook of Mobile Market Research
September 2014
Q & A
Finn Raben ESOMAR
Suz Allen Campbell Arnott’s
Sally Joubert Luma Research
Sue York Author
Ray Poynter The Future Place
Brian Fine Australia Online
Research
Peter Harris Vision Critical
Don Marek MRII