Cindy KrumCindy Krum

Big Data: Data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.

• Deep CRM for Micro-Targeting• Active Social Participation & Data Mining• Rules-Based Marketing Optimization• Predictive Analysis & Algorithm Development

Sometimes Not Big Enough Unless You are a Huge Company

Mobile is Everywhere

• WiFi/3G/4G/LTE• Constant Transmission• Cloud Storage• Faster Processing• Limitless Storage

• Phones• Tablets • Wearables• Sensors

• Cars• Buildings• Cities• Stuff

Hypothesis: Mobile Data = $

The New Paradigm in Mobile Marketing is about Leveraging Constant Streams of Data from All Devices & Giving it Monetizable Value: – Understanding It– Mining It– Merging It– Sharing It– Selling It

Awesome – Thanks guys!

Yikes!

What Can Mobile Track?Native Apps Can Track:• Elements of Phone OS• In-App Submissions• In-App Purchasing• Time/Location/Device• Web Interaction

Web Apps Can Track:• Web Submissions• Downloads/Purchases• Time/Location/Device

PERMISSION

We Know Where You Live!!!

“Maybe the Internet of Things will be about delighting us or taking care of us, not traffic

lights.”

-Dr. Genevieve Bell, Intel

There is Data About

Everything!

Combine it with Other Data – Make it Interesting!

Now Imagine…

Where to Get Free Data

Countries/Governments• World Bank – 100’s of social

& economic indicators• US- Obama’s Federal

Memorandum www.Data.gov 450,000 across 172 federal agencies

• UK – Open Data Institute (Co-directed by Tim Berners-Lee)

• EU Open Data Initiatives• Australia, Kenya, Brazil, Chili –

All have Open Data strategies

Private Groups• Code for America (US)• National Weather Service

(US)• The Sunlight Foundation

(US)• The Open Knowledge

Foundation (UK)

Other Data Resources– Import.io - Let people sell the data they have like

eBay for Data– Factual - Compiles DataSets– Windows Azure - Curated Data Sets Ready for

Excel Import– DataMarket (Data Auctions From Iceland)• Free Data Sets from UN, WorldBank, EuroStat• Resells Data from Market Research Firms

– APIogee – makes your data available in an API

Remember….Your Mobile Data is an Asset

• Understand It•Mine It•Merge It• Share It• Sell It

Cindy KrumCEO & Founder,MobileMoxiecindy@mobilemoxie.com720-231-7277Twitter/Skype: Suzzicks

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Mobile SEO& Page SpeedCindy Krum, MobileMoxie