mobile as radical social media in the museum as distributed network
DESCRIPTION
Presentation to museums in Thessaloniki, Greece 3 October 2011; subtitled, "The revolution will not be televised."TRANSCRIPT
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Mobile as Radical Social Media in the
Museum as Distributed Network
Or“The Revolution Will Not Be Televised”
With apologies to Gil Scott-Heron
Nancy Proctor, Smithsonian InstitutionThessaloniki, 3 October 2011
[email protected] @nancyproctor
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Nancy Proctor, [email protected]/12/2023 2http://www.moma.org/collection/browse_results.php?criteria=O%3AAD%3AE%3A617&page_number=5&template_id=1&sort_order=1
Peter Blume, The Eternal City 1934-37MoMA
The Eternal City
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Beth Lipman, Bancketje (Banquet) 2003Smithsonian American Art Museum, Renwick Gallery
Nancy Proctor, [email protected]
Interpretation is as essential to the Museum as cutlery is to a banquet
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Beth Lipman, Bancketje (Banquet) 2003Smithsonian American Art Museum, Renwick Gallery
Some visitors may bring their own, Some may eat only the finger food, Some may choose another restaurant, Many will go away hungry,
If the Museum doesn’t provide it:
feeling uninvited and unwelcome.
Nancy Proctor, [email protected]
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04/12/2023 Nancy Proctor, [email protected] 5
Tate Modern’s Principles of Interpretation1. Interpretation is at the heart of the gallery’s mission.2. Works of art do not have self-evident meanings. 3. Works of art have a capacity for multiple readings;
interpretation should make visitors aware of the subjectivity of any interpretive text.
4. Interpretation embraces a willingness to experiment with new ideas.
5. We recognise the validity of diverse audience responses to works of art.
6. Interpretation should incorporate a wide spectrum of voices and opinions from inside and outside the institution.
7. Visitors are encouraged to link unfamiliar artworks with their everyday experience.
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VelcroTeflon
http://www.slideshare.net/psamis/learning-in-museums-2008-intro-remarkshttp://www.aam-us.org/pubs/visualvelcro.cfm
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04/12/2023 Nancy Proctor, [email protected] 8Nancy Proctor, [email protected] 8
The Museum is transforming from Acropolis…
http://www.trekearth.com/gallery/Europe/Greece/Attica/Attiki/Athens/photo442345.htm
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04/12/2023 Nancy Proctor, [email protected] 9
… into Agora
http://commons.wikimedia.org/wiki/File:Athens_Roman_Agora_01.JPG
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Edward Hoover, 2010, from Flickr.
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04/12/2023 Nancy Proctor, [email protected] 11
Museum Metrics & Constraints
1. Invaluable
= highest possible quality
2. Public good
= relevance & service for all
3. Forever business
= must be sustainable
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04/12/2023 Nancy Proctor, [email protected] 12
Mobile Metrics
Quality Relevance
Accessibility
AccountabilitySustainability
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04/12/2023 Nancy Proctor, [email protected] 13
SI Mobile’s Strategy
1. Integrate mobile into everything we do to create a whole greater than the sum of its parts;
2. Transform the way the Institution works in order to achieve its strategic goals and vision for the 21st century.
The Mission of the Smithsonian… the increase and diffusion of
knowledge…
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04/12/2023 Nancy Proctor, [email protected] 14http://allisondawnpr.com/blog/tag/grassroots-public-relations/
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04/12/2023 Nancy Proctor, [email protected] 18
So if we want to meet people where they are
And take them some place new…
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04/12/2023 Nancy Proctor, [email protected] 19
Mobile is a great vehicle
http://www.youtube.com/watch?v=6ILQrUrEWe8
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SI Mobile’s Vision
04/12/2023 Nancy Proctor, [email protected] 20
by using mobile platforms to enlist collaborators globally in undertaking the real and important work of the Institution.
Recruit the world to increase and diffuse knowledge
Put the Smithsonian not just in the people’s
pockets, but in their hands.
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The People’s Institution
04/12/2023 Nancy Proctor, [email protected] 21
The Megatherium Club, a group of young naturalists who collected for the Smithsonian in the 19th C.
Louise Rochon Hoover,"Secretary Henry Posts DailyWeather Map in Smithsonian Building, 1858.”
James Smithson:“for the increaseand diffusion of knowledge”
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Thinking outside the audiotour box
04/12/2023 Nancy Proctor, [email protected] 22
From Headphones to Microphones“From we do the talking to
we help you do the talking.”– Chris Anderson, Wired, Smithsonian 2.0 Conference, 24 Jan 2009 http://smithsonian20.si.edu/schedule_webcast2.html
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Stories from Main Street
04/12/2023 Nancy Proctor, [email protected] 25
http://storiesfrommainstreet.org/
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Hypostomus taphorni – from NMNH’s Guyana expedition, 2011
04/12/2023 Nancy Proctor, [email protected] 26
http://smithsonianscience.org/2011/03/facebook-friends-help-scientists-quickly-identify-nearly-500-fish-specimens-collected-in-guyana/
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http://www.flickr.com/photos/americanartmuseum/sets/
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04/12/2023 Nancy Proctor, [email protected] 28
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V&A Crowdsourcing
04/12/2023 Nancy Proctor, [email protected] 29
http://collections.vam.ac.uk/crowdsourcing/
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Powerhouse Museum: original online record, incomplete
04/12/2023 Nancy Proctor, [email protected] 3030
http://www.powerhousemuseum.com/dmsblog/index.php/2009/04/27/another-opac-discovery-the-gambey-dip-circle-and-the-value-of-minimal-tombstone-data/
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Powerhouse Museum: 1 week later…
04/12/2023 Nancy Proctor, [email protected] 31http://www.powerhousemuseum.com/collection/database/?irn=248651
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04/12/2023 Nancy Proctor, [email protected] 32Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003
It’s NOT about the Technology
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04/12/2023 Nancy Proctor, [email protected] 33http://www.amazon.com/Encounters-Virtual-Feminist-Museum-Archive/dp/0415413745/ref=sr_1_3?s=books&ie=UTF8&qid=1317122632&sr=1-3
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04/12/2023 Nancy Proctor, [email protected] 34http://www.tepapa.govt.nz/WhatsOn/exhibitions/ETuAke/Pages/default.aspx
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Tepaea Hinerangi – early 1830s–1911, Ngati Ruanui Hei tiki (pendant in human form)
http://collections.tepapa.govt.nz/objectdetails.aspx?oid=55399&term=taonga
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Oedipus Explaining the Enigma of the Sphinx – Ingres,
1808-27
04/12/2023 Nancy Proctor, [email protected] 36
Musée du Louvre/A. Dequier - M. Bard
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04/12/2023 Nancy Proctor, [email protected] 37
Antigone leads Oedipus out of Thebes – Jalbert, 1849
Musée des Beaux Arts, Marseilles
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More about Mobile
• http://si.edu/mobile• http://smithsonian-webstrategy.wikispaces.co
m/Mobile• http://wiki.museummobile.info/• http://tatehandheldconference.pbworks.com • #mtogo• #SImobile• @NancyProctor, [email protected]• http://slideshare.com/nancyproctor04/12/2023 Nancy Proctor, [email protected] 38