mobile as an entrepreneurial opportunity
DESCRIPTION
Slides from Mobile Monday Edinburgh's joint event with the Edinburgh Entrepreneurship Club on Monday 20th January 2014. Joint effort between: Geoff Ballinger, @geoffballinger Ronnie Forbes, QikServe, @QikServe Nadine Pierce, @chefrUKTRANSCRIPT
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Mobile as an Entrepreneurial Opportunity
Geoff Ballinger, Games AnalyticsRonnie Forbes, QikServe
Nadine Pierce, Chefr
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Is our glass half empty?
(http://www.flickr.com/photos/wxmom/2247068741/)
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“Mobile has moved on to be perhaps not quite business as usual but nothing deeply remarkable”
(respected industry commentator)
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(https://itunes.apple.com/gb/app/screammore/id703178156)
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(http://www.flickr.com/photos/32323502@N00/9616398832)
This is MY phone
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Remember me?
(http://www.flickr.com/photos/kenjonbro/5202455601)
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Why is the App there?
“However, for this commercial, we also have a very compelling offer – a free trip, awarded each day, to someone who downloads the app”Vic Walia, senior director of brand marketing at Expedia
(http://news.shazam.com/images/shazam-on-air-prompt-215595)
“Most Shazam-enabled ads have an on-air prompt or call-to-action to let people know they can use Shazam to interact with the ad for more information or special offers”
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http://www.flickr.com/photos/adactio/6800973323
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… or is our glass half full?
(http://www.flickr.com/photos/wxmom/2247068741/)
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Mobile vs Desktop
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Online / Offline Balance
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Connecting the Digital and Physical Worlds
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Location
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Mobiqa Overview
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The Idea
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What is QikServe?
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Where is
QikServe Used?
Hotels
Restaurants, Bars, & Cafés
Airport Hospitality
Stadiums
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Simply...
• Indulge ... in exceptional food at fine dining restaurants
• Download…the chef’s exclusive recipes
• Recreate…in your own kitchen
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‘itunes model’
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Benefits
Chefs• They can ‘self publish’• Marketing to new &
existing customers• Increases Social Media
profiles Consumers
• Purchase individual recipes• Recreate an
experience/special occasion at home
• Show off a little to friends
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Eating EdinburghThe foodie adventures of a gluttonista
• Food Blogger
• Mystery Diner
• Forager
• Home Cook
• Recipe Collector
• Food Writer for others
• Digital Marketeer
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The lightbulb moment …
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Neat idea – but what now?
Enter stage Left Enter Stage Right
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& before I knew it…….
eep, I don’t have time for all this, now what……?
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The Future……
A global‘Facebook’
for ‘foodies’
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questions or comments?… and remember to sign up to the eClub and MoMoEdi lists!
Ronnie [email protected]
Nadine Pierce, Head Chefrwww.chefr.com
@chefruk
Geoff Ballinger@geoffballinger