Mobile Apps vs Mobile Websites

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  • MOBILE APPS VS MOBILE WEBSITES

    529 MOBILE SOLUTIONS216-282-4277

    WWW.529MOBILE.COM

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    We recently surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.

    The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.

    RECENT SURVEY

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    WHICH RETURNED A HIGHER ROI?

    MOBILE APPS MOBILE WEBSITES

    WHICH DO CUSTOMERS PREFER?

    BEST FOR GETTING NEW CUSTOMERS?

    BEST FOR REPEAT CUSTOMERS?

    85% 75%

    25%

    75% 86%

    25% 14% 15%

    MOBILE APPS VS MOBILE WEBSITES

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    41% CUSTOMER LOYALTY

    7% OTHER

    19% CUSTOMER SERVICE

    15% INCREASED

    REVENUE

    10% IMPROVED

    COMMUNICATION

    8% TO STAND OUT

    TOP REASONS FOR A MOBILE APP

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    Without having both a mobile website and mobile app, you are losing at least 25% of your customers

    share of mind!

    MOST IMPORTANT?WHAT IS MORE IMPORTANT?

    MOBILE APPS MOBILE WEBSITES

    10%

    9%

    PUSH NOTIFICATIONS EMAIL MARKETING

    PUSH NOTIFICATION OPEN RATES VERSUS EMAIL MARKETING?

    97%

    13%

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    There are approximately 6.8 billion mobile users in the world.

    By 2016 67% of the world will have at least one mobile phone.

    85% of people prefer mobile apps.

    MOBILE ONLY USERS

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    + Developed with standard web development tools and technologies. + Built once and works on ALL devices and browsers. + Typically less expensive than app development. + Can be found via standard online search.

    MOBILE WEBSITES

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    + Increase customer loyalty and retention+ Robust user experience.+ Native to smartphones; using features such as, GPS, camera, microphone, etc. + Downloaded/Installed from the marketplace and stored locally on a users device.+ Can be used without being connected to WiFi.+ Engage with your BEST customer at any time,PushNotifications.

    MOBILE APPS

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    + Your customers prefer apps over mobile websites.+ Apps continue to dominate the mobile web.

    WHY MOBILE APPS?

    MOBILE APPS MOBILE WEBSITES

    PERCENTAGE OF TIME SPENT

    2013

    100%

    90%

    80%

    70%

    60%

    50%

    40%

    30%

    20%

    10%

    0%

    2014

    80%

    20%

    86%

    14%

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    85% of users prefer mobile apps over mobile website according to a survey by Compuware APM.

    PREFERENCE?

    Netbenefitsof Mobile Apps vs.

    Mobile websites: 85%

    55%

    48%

    40%

    28%

    27%

    26%

    3%

    11%

    1%

    More convenient

    Faster

    Easier to browse

    Better user experience

    Easier to check bank account

    Easier to shop

    None of these

    I have no preference

    I prefer mobile websites

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    APPS VS MOBILE WEB

    PURE MOBILE WEBSITE

    Accessed through browsing

    Static, navigational user interface

    Requires connection

    Somewhat limited features

    PURE MOBILE APP

    Accessed after being installed

    Interactive user interface

    Availableoffline

    Can make use of phone features such as location services, camera, etc.

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    WeofferBOTHandtheyareBOTHimportant!

    I WANT BOTH

    +1%

    MOBILE APPS MOBILE WEBSITES DESKTOP

    +24%

    DIGITAL TIME SPENT GROWTH DRIVEN BY APPSSource: comSource Media Metrix Multi-Platform & Mobile Metrix, U.S., June 2013 - June 2014

    MIN

    UTES

    (BIL

    LION

    S)

    2013

    1,400

    1,200

    1,000

    800

    600

    400

    200

    0

    2014

    +52%

    +17%

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    + Mobilizeyourbusinesssimplyandeasily!+ Bring in new business and increase repeat customers.+ Were mobile experts and AFFORDABLE.

    WHY 529 MOBILE SOLUTIONS?

    529 Mobile Solutions (529 Mobile) is a full-service mobile marketing company dedicated to meeting and exceeding the expectations of our clients. Our team has been providing enterprise based solutions to entrepreneurs, businesses and communities both domestically and internationally for over 10 years. We are focused on providing operational mobile solutions to businesses in order to give them an edge in the fast growing mobile market.

    ABOUT 529 MOBILE SOLUTIONS

  • MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS

    Mike Ficzner // Chief Mobility OfficerPhone: 216-282-4277 Email: mike@529apps.com

    www.529Mobile.comwww.CatholicMobileApps.com

    CONTACT US