mobile apps for incentive travel: going beyond mobile 101

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@crowdcompass | @MatthewDR Mobile Apps for Incentive Travel Improving communication and collaboration

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Matthew Donegan-Ryan, Director of Mobile Strategy, CrowdCompass Mobile technology is one of the most significant areas of change facing the MICE industry. It is not only shifting the way companies do business, it is also presenting new opportunities for incentive travel trips. Explore how mobile technology can broaden the impact on company culture, brand awareness and team-building during incentive travel trips, while also making the entire experience more fun and interactive for participants. Learning Outcomes: Be able to identify mobile technology trends that are changing incentive travel. Understand how to leverage mobile apps to inspire company culture and brand awareness. Recognize the ROI from mobile apps beyond statistical download numbers.

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Page 1: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Mobile Apps for Incentive Travel

Improving communication and collaboration

Page 2: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

About me

Matthew Donegan-Ryan

‣ Joined the event industry in 2005

‣ Helped lead two event technology companies through successful acquisitions

‣ Experience with most of the major event technologies

Director of Mobile Strategy for CrowdCompass

Page 3: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

‣Mobile growth and its impact on incentive travel

‣Selecting a vendor to meet your goals

‣ Inspiring fun, culture, brand and commitment

‣ROI: statistics and beyond

Today’s presentation

Page 4: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Mobile usage

Page 5: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Mobile is growing quickly

2 Billionsmartphones / tablets will be sold in 2014

7Xthe number of PCs expected to be sold

that’s

Page 6: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Constantly connected

150x a day

or, once every

smartphone users check their phones…

6.5 minutes

Page 7: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR @crowdcompass | @MatthewDR

Page 8: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Smartphone growth drives app downloads

2012 64 billion app downloads

2013 102 billion app downloads

2017 Gartner predicts…

268 billion app downloads!

Page 9: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

It’s an app eat app world out there…

Mobile Apps

Mobile Web

the web just lives in it.

Page 10: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Mobile apps are more popular

Mobile apps Mobile web

vs.

vs.

2013

2012

85% 15%

64% 36%

Page 11: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

We use apps for everything

Weather updates 73%

Social networking 60%

Games 57%

Videos / photos 55%

Navigation 55%

Page 12: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Mobile isn’t all fun and games

Nearly 70% of employees who own a smartphone or tablet use it for business

Source: Ovum Research

Page 13: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Source: ShoreTelSky

Using mobile for business

Page 14: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Encourage productivity

Apps can increase employee productivity by

45%

Source: Aberdeen survey

Page 15: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

How will you engage employees?

More than 1 in 10 incentive planners are

now using a mobile app

Source: MeetingsNet

Page 16: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR @crowdcompass | @MatthewDR

What can yourapp do?

Page 17: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Mobile apps can help you…

Connect

Communicate

Engage

Page 18: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Connect and collaborate

Page 19: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Communicate and engage

Page 20: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Inspire and motivate

Higher employee engagement =

Higher work performance and company loyalty

Page 21: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR @crowdcompass | @MatthewDR

Enhance their experience

Page 22: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Know what’s happening

Page 23: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Know where to go

Page 24: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Know who’s there

Page 25: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR @crowdcompass | @MatthewDR

Selecting amobile app

provider

Page 26: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

What are your objectives?

Strengthening company culture?

Sharing information?

Relaxation? Fun?

Page 27: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

What will you need?

Notifications and surveys

Social sharing

Agendas and maps

A photo-based game

Page 28: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Understand the “why”

Notifications and surveys

Agendas and maps

Strengtheningcompany culture

Sharing information

Relaxation

Fun Social sharing

Photo-basedgame

Page 29: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Polls

Surveys

Push

Multi-event app

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@crowdcompass | @MatthewDR

Integrate social media

more than 1 billion users with 751 million of them on mobile

over 500 million users with 60% of them on mobile

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@crowdcompass | @MatthewDR

Make it social

Sign in with your Facebook, Twitter, LinkedIn or Google+ account

Share experiences across all social media platforms

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@crowdcompass | @MatthewDR

Design fun picture challenges and give prizes

Project leaderboard and get everyone involved

Build camaraderie

Create a memorable experience

Gamify your app

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@crowdcompass | @MatthewDR

Decide who’s #1

Page 34: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Technology + service

Page 35: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR @crowdcompass | @MatthewDR

One platform for all your needs

Page 36: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Inspiring culture, brand and commitment

Page 37: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Basic spreadsheets

API personalization

Gamificationfeatures

Data for stakeholder engagement

Branding CultureCommunity commitment

Year-round Engagement

Tactical

Strategic

2011 2012 20132010

Think Strategic, Act Tactical

Page 38: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Promote the app

Gather

Reinforce

Prepare your promotional materials(email, social media, website banners)

PromoteCreate your promotion calendar andfigure out the “who, what and when”(emails, website, communications)

Encourage your attendees to download the app(staff trained, welcome letters)

Page 39: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

Inspiring Commitment

‣ Individual learning‣ Content

‣ Sharing

‣ Year roundengagement

‣ Multi-event app‣ Push notification

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@crowdcompass | @MatthewDR

ROI: Statistics and beyond

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@crowdcompass | @MatthewDR

Valuable metrics‣ Total app downloads

‣ Number of people who used app per platform

‣ Number of times people opened the app

‣ Number of sessions opened

‣ Number of banner views and taps

‣ Number of times an exhibitor’s profile is viewed

‣ Number of times users share contact info

‣ Number of page views within the app

‣ Number of external page views

‣ Top 10 favorited activities and organizations

‣ Top 10 rated activities and organizations

‣ Number of times an item is bookmarked

‣ Total number of notes taken

‣ Number of scheduled items per user

‣ Number of checkins

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@crowdcompass | @MatthewDR

Non-Clickable Metrics

For your brand?

For your culture?

For the overall experience?

Recruiting and longevity?

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@crowdcompass | @MatthewDR

‣Meet mobile expectations

‣Make it fun & build your culture

‣Evaluate early and often

‣Bet on a winner

‣Platform play is key

Summary

Page 44: Mobile Apps for Incentive Travel: Going Beyond Mobile 101

@crowdcompass | @MatthewDR

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