Mobile AppsExpand Your DistributionGenerate New Revenue

Location-based mobile app platform that delivers to students late breaking campus news along side real-

time ads from local merchants.

Why Mobile?• For college students and their phones…

o 60 – 80% own a smartphoneo 38% can’t go more than 10 mins without checking ito 25% use it during EVERY single classo 77% use it to ‘regularly’ consume the newso Mobile media usage per day (1 hr 4 mins) exceeds print newspapers and magazines

combined (44 mins)

• Ad revenue trends…o Newspapers represent 4% of media usage, but had 15% of ad revenueo Mobile represents 10% of media usage, but had only 1% of ad revenueo Location based ads will reach $6.2 billion by 2015o 87% of retailers say smartphones offer ‘a lot’ or ‘somewhat a lot’ of value in driving

traffic to them

Data Sources: Hackcollege.com (Nov 2011), Wakefield Research (Jun 2011), UC Boulder (Apr 2010), eMarketer (Dec 2011 and Feb 2012)

Integration with RSS feed for immediate content distribution

and no additional content management

Allows sorting by sections and keyword search

Content optimized for mobile viewing

Incorporates photos & streaming multimedia

News On The Go

Advertising Beyond Banner

AdsReal-time ads are designed

for end user so ads are seen as a resource

Ads are sortable by distance from user’s

current location, time left or ad category

App serves as QR code scanner to electronically

track redemptions

Support For Advertisers

Simple interface to post and schedule ads

Rich analytics for all past ads, including Impressions,

Views and Redemptions

iCT call center serves as an extension of your staff to keep advertisers engaged

and content fresh

Support For Success

Ongoing sales training through staff transitions

Marketing support for app downloads

Professional marketing material semi-customized

to your brand Click to watch the video.This will be customized for your publication

Options To Get Started• App Platform

o Use of iCT platform with custom brandingo Incorporation of iCT ad system into your existing appo Or, start with iCT platform as your students build your

app and then incorporate the iCT ad system

• Developer Accounto iCT developer accounto Publication developer account

Existing Partnersas of May 1, 2012

Detailed Client Lists Available Upon Request

Get More Info

Contact us today for more information or to schedule a live demo at your convenience

Toll free: 800.882.7151Office: 951.296.9798

sales@icampustimes.com