mobile app features that help small businesses
TRANSCRIPT
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Features That Help Small Businesses Grow
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Loyalty Programs
01
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The cost of acquiring a new customer is seven times higher than the cost of keeping an existing one. By providing a mobile stamp card, you can offer discounts and benefits to build a loyal customer base.
Good for businesses in:
How can it help your business grow?
Food & Dining Health & Beauty
of companies that saw a decrease in customer loyalty over the past year do not have a mobile app.
66%of mobile coupon users say they will “gladly switch brands to use a coupon”
60%
Customers are only
loyal to a single retailer but they represent 55-70% of total sales.
12-15%
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PushNotifications(& Geo-fencing)
02
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Push notifications inform users on new information related to an app, providing valuable and relevant updates, even when the app is closed. Unlike texts, they have a wide range of customization options that can increase user engagement.
Food & Dining
Retail
Health & Beauty
of mobile push notes have response rate, and 90% are read within 3 minutes of receipt.
97%Push notification lead to a
30%increase in social sharing on Facebook and Twitter
Users who opt in to push messages average
more app launches than those who opt out, representing a 171% increase in app engagement
3x
Community
EducationReal Estate
Good for businesses in:
How can it help your business grow?
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Mobile FoodOrdering
03
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Mobile ordering is becoming a critical strategy for restaurants because of what it can bring in improved sales, operational efficiencies, and marketing ROI. Customers spend more and visit more often, when they’re using a phone to order food.
Food & Dining
70%of customers order food online using a mobile device
69%
Online ordering represents
30%
Good for businesses in:
How can it help your business grow?
of smartphone users view restaurant menus on their phones.
of the daily takeaway ordering
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MobileShopping
04
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Mobile shopping trends are pointing to m-commerce as the future for shoppers. Build your own in-app marketplace or integrate your online store using the e-commerce feature.
M-commerce (mobile commerce) will reach $284 billion, or
of the total U.S. e-commerce market, by 2020
45%
Retail Health & Beauty
Over
mobile phone or tablet users will make some form of mobile commerce transaction globally by the end of 2017, up from 1.6 billion in 2014
twobillion
The preferred shopping method for smartphone users is via a
shopping app
Good for businesses in:
How can it help your business grow?
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ReservationSystem
05
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The booking feature lets customers schedule appointments with your business anytime, anywhere using their mobile devices. It also allows you to send out appointment reminders, increasing customer satisfaction and reducing no-shows.
Food & Dining Health & Beauty
of clients want to schedule appointments during non-business hours
35%
Offering online booking can boost appointments by 5% to 25%
of millenials (those under 35) will only book appointments online
25%
Community
Real Estate Education
Good for businesses in:
How can it help your business grow?