mobile affiliate marketing

Mobyaffiliates.com

Affiliate Marketing on the Mobile Platform

London Affiliate Conference

Presentation

January 2011

2010 – Mobyaffiliates.com 2

Overview

Affiliate marketing on the mobile platform

The mobile opportunity

Key players in mobile affiliate

marketingTraffic sources

1 2 3


About me

• Run a number of mobile services in the mobile affiliate space

• Projects with:

– Agencies, operators, media companies, startups

• Writer and Blogger on mobile

Mobile services

Projects/ Consulting

Writing/ Blogging


Boom time for mobile UK Mobile Internet Usage

+ 1/3 in a year


Big trend of last 6 months – mobile commerce take-off

• $1.5bn in mobile sales in 2010 – up 150% year on year

• £1.3m of UK sales via iphone app in Q4 2010

• 300% increase in mobile commerce transactions Dec 2010


So lots of money to be made in mobile affiliate marketing?

•Yes …

•But … = $$$ ?


New affiliate networks emerging in mobile

New affiliate networks specialising in mobile


Existing affiliate networks moving in

Generalists Specialists


Sources of mobile traffic

Search

Ad Networks

App Stores

Social

Direct Buys


Search – SEO and PPC


Mobile ad networks

Blind Premium Specialist Buy-side Agencies and Platforms


Effective Targeting makes all the difference

Targeting clicksConversion

RatePayout ($)

Revenue per Click

Handset 725 2% 4.95 0.01Handset + Network 564 19% 48.15 0.09


Buying Direct


Appstores – not just itunes


Social media – huge mobile traffic generating opportunity


Conclusions

• No recession in mobile – the growth platform of the next five years

• Plenty of opportunities for affiliates …

• But … need to understand the dynamics of user-behaviours, technology, marketing on mobile to succeed


Thank you!

mobyaffiliates.com

mjelly.com

[email protected]

twitter.com/mobyaffiliates

mobile affiliate marketing

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