mobile advertising at seznam.cz
TRANSCRIPT
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Mobile Advertising
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Hi, I am Petr
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Do not expect any revolution.
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Why mobile?
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People, people, people…2+mil. per Month
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Reach. 7 from 10 mobile PVs are on Seznam
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More important is the behaviour and activity
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Nearly third page views are on mobile
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Search, more than 10 %
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Buying via mobile? Almost none?
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Mobile is primarily source of inspiration. It is a place where you can inspire the people.
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69 % people are using their phones during shopping
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Ok, That is nice…Tell me more. How can I inspire the people
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All around us is tuns of information
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Your ad should be different and should be fun
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Interactive, fun, simple, touchscreen
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Interactive, fun, simple, touchscreen, visible
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Not bad, but we can do much more
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interactive, more info in one place, visible, no web
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fun, video, story, emotion
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game, fun, big impact, emotion, different
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Connect things together. Mobile advertising is a part of marketing, not separate part. It has different role in your campaigns, in your live. Think about it.
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everybody has mobile, be there where people are, it is not easy to take someone, let people play with your brand