mobile ads on activate singapore

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Slides for MobileAds presentation @Activate Singapore 2014

TRANSCRIPT

Page 1: Mobile Ads on Activate Singapore

MobileAds.com

Page 2: Mobile Ads on Activate Singapore

MobileAds.com Interactive Banner Ads

Native Advertising Units

Page 3: Mobile Ads on Activate Singapore

Problem 1 of 3

Mobile is

eroding the

desktop!

Page 4: Mobile Ads on Activate Singapore

Source: Morgan Stanly 2014

Global Mobile vs. Desktop Internet User Projection

Page 5: Mobile Ads on Activate Singapore

Problem 2 of 3

Flash is DEAD!

Page 6: Mobile Ads on Activate Singapore
Page 7: Mobile Ads on Activate Singapore

Mini Website

within

Mobile Websites or

Apps

Native Advertising!

Page 8: Mobile Ads on Activate Singapore

Native Advertising

Page 9: Mobile Ads on Activate Singapore

Microsite Components • Social media walls & share buttons

• Lead capture

• Image slideshow

• Location map

• Coupons

• Video

• Click-to-Call (coming soon)

• Click-to-SMS (coming soon)

• etc

Page 10: Mobile Ads on Activate Singapore

Mobile Websites In-App

(MRAID2.0-Standard)

Interstitial Embedded

Expandable Native Ads

Page 11: Mobile Ads on Activate Singapore

Creating

Rich Media Ad is

EXPENSIVE &

TEDIOUS!

Problem 2 of 3

Page 12: Mobile Ads on Activate Singapore

Mobile

Low Cost | Mass

Market Simple DIY

Expensive | Premium

Complicated

Desktop

Up to 5X Cheaper

Page 13: Mobile Ads on Activate Singapore
Page 14: Mobile Ads on Activate Singapore

Revenue Model

Free to Use Ad Creator.

CPM Rates on Ad Impressions

Recurring Revenue,

Snowball Effect

Page 15: Mobile Ads on Activate Singapore

Market Size

Global Mobile Ad Spending:

$24.5 Billion by 2016

Double-Digit Growth Every Year.

Source: Gartner, 2013

Page 16: Mobile Ads on Activate Singapore

Traction Partner: Smaato, Cappture.com,

OzoneMedia.com, etc

Partner (NDA) : Japan & USA

Page 17: Mobile Ads on Activate Singapore

Team Alvin Koay

CEO, hustler

Koji Ito Exec. Director of Mobile Content

Forum, JP, Director of JASDAQ-listed company, I-FREEK, Inc.

April Cheong Product Manager, UI/UX

2 Front-End Engineers

1 System Admin + Back End Developer

1 Database & Back End

Developer

1 Designer

Page 18: Mobile Ads on Activate Singapore

Conclusion Partnerships & paying customers

Double Digit BILLION Dollar Global Market