MobidemicsGreen Energy Redefined

Nilanjan Banerjee (PI) Xiangyu Liu (EL) Douglas Hutchings (CM)

A Major Pivot

Product: Webservice that provides data

analytics and energy recommendations for

grid-tied, off-grid, and grid-only homes

Technology Comparison

Technology Grid-only Off-grid Grid-tied

Recommendations Channel

Mobidemics YES YES YES Personalized, fine-grained

Utility companySolar installers

Opower YES NO NO Coarse grained,Societybased

Utility company

Onzo (Europe) YES NO NO Fine-grained Utility company

Intel Dashboard

YES NO NO NO Directhomeowners

Technology Comparison

Technology Grid-only Off-grid Grid-tied Recommendation Channel

Mobidemics YES YES YES Personalized, fine-grained

Utility companySolar installers

Opower YES NO NO Coarse grained,Societybased

Utility company

Onzo (Europe) YES NO NO Fine-grained Utility company

Intel Dashboard

YES NO NO NO Directhomeowners

The Business Model Canvas

Homeowners

(off-grid, grid-tied):

- personalized

energy-saving

recommendations

Long Term

Analytic engine

Backend

Maintenance

Home owner

Monthly Subscription

Utility

Companies

Solar Installation

CompaniesWebservice:

utility company

solar installer

Utility company:

renewable energy

data analytics

Solar installation

companies

Utility Companies

Energy meter

manufacturer

(z-wave)

Backend

Development

Webservice dev.

Nick Rosen Web/phone:

Home owners

One time installation fee

The Business Model Canvas

Homeowners

(off-grid, grid-tied):

- energy-saving

recommendations

Long Term

Analytic engine

Backend

Maintenance

Home owner

One time installation fee

Utility

Companies

Solar Installation

CompaniesWebservice:

utility company

solar installer

Utility company:

renewable energy

data analytics

Solar installation

companies

Utility Companies

Energy meter

manufacturer

(z-wave)

Backend

Development

Webservice dev.

Nick Rosen Web/phone:

Home owners

Monthly Subscription

Finding our customers.

Homeowners

Utility companies

Solar Installers

George Holmes (off-grid)

Robert Osborne (grid-tied)

Ozark Electricity

Arkansas Electric Power

Stitt Energy

How to get to our customers

Activists and consultants

Utility companies

Solar Installers

Terry Tremwel (grid-tied)

Stephen Pollard (grid-tied)

Nick Rosen (activist)

Complete Solar Solution*

Swepco*Ozark Electricity

Arkansas Electric Power

Stitt Energy

Desired Value Proposition

Technology Low Cost Automation Recommendation

Home-owner feedback < $10/mnth<$500/install

Not desirable -Personalized-Ability to choose what to recommend

Mobidemics Don’t know NO automation Personalized

Opower Don’t know Automated Coarse grained aggregate

Onzo (Europe) Don’t know NO Fine-grained/Notpersonalizable

Intel Dashboard Installation > $10K

YES NO recommendation

Interesting insight

Home owner

(grid-tied)Ozark Electricity

$0.08/Watt

$0.04/Watt or Free

Our system might have higher value to utility

companies than end users

Customer Decision Tree

Home owner

(grid-tied)

utility

companysolar

installer

Government

subsidies

apply

AR: 30% as

tax credit

1 time

installation fee

Install + monitoring service4c – 8c/W

Free?

Mobidemics

Mobidemics

Mobidemics

Mobidemics

Another Alternative…

solar

installer

Home owner

(grid-tied)

utility

company

Government

subsidies

Contractors

Complete SS

Gigaom

one time

fee?

4c – 8c/W

Free?

AR: 30% as

tax credit

Installation

of service

??

Mobidemics

MobidemicsMobidemics

Things to do.

• Further validate the value proposition

– Talk to homeowners, researchers in Europe, local sustainability efforts.

• Figure out revenue model for Contractors

– Meeting with Complete Solar Solution

• Figure out the decision tree for utility companies?

– Meeting with Swepco, AEP