mnrem managing social media
TRANSCRIPT
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Managing Social Media Tools:Only as good as your last tweet
Ann Treacy
broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Agenda
• Understanding Interactions (Edges)
• Create a Calendar & Plan
• Using the Tools
• Hootsuite
• Building a Balance
• Common Sense
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Social Media is social –interaction is good, popularity is
good. You decide which you want.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Lifespan of Info
• Facebook Post – 3 hours
• Twitter – 2 hours
• LinkedIn – a week
• Google+ – unknown
• Exception - events
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
When to post?• Optimal time of the day to get ReTweets is
5:00PM• Content posted later in the day gets more likes
and shares.• Peak posting time for likes and share is 8:00PM• Peak share time is 6:00PM• Saturday and Sunday have the like percentage• 33% of Facebook postings are mobile
http://www.inboundmarketingagents.comBUT….
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
How often should you post?
• Facebook Post – 1-2 times a day
• Twitter – 5-10 times a day
• LinkedIn – weekly
• Google+ – 5 times a day BUT….
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Value is in quality, not quantity!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What is Edgerank?• Affinity: built by repeat
interactions with a Brand's Edges.
• Weight: comments have a higher value than Likes.
• Time Decay: the older it is the less valuable it is. http://whatisedgerank.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Create a Plan
• Use the blog as the base for content
• Amplify via Social Media
• Tools are availableBlog
Tweet
FB
G+
LI
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
WordPress.com
• Setup Publicize Settings
• Use #hashtag to catalog post
• WordPress.org?
– http://leenk.me
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
HootSuiteManage all of your social networks
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
The DashboardSocial Media Channels
Place To Interact
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Pros
• Easy to do in advance
• Easy to manage multiple personalities
• Easy to analyze
• Easy to share responsibilities
Cons
• Doesn’t score as well with Edgerank
• Queued posts can be wrong!
• Not there for immediate interaction
Hootsuite
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Build a Balance• Schedule some posts (based on blog articles
for example)
• Be spontaneous – serendipity works!
• Share, Retweet, Repost, Pin
• Reply and post on other walls
• Do what works for you!! Scheduled
Spontaneous
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Tips
• Recognize that each media is different
• Consistency throughout is good; verbatim messages isn’t
• Track success – to replicate and focus
• Go mobile – Tweet from the DMV
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?If you have an interest in further training on in your area, please let us know.
Session will be posted online: http://www.mnrem.com/blog/