mnp system28-2-11.docx
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S.No. PARTICULARS PAGE NO.
1 Executive Summary
OBJECTIVE OF STUDY
LITERATURE REVIEW
Feature of Mobile Number Portability System
Procedure for Mobile Number Portability System
TRAI¶s Rules & Regulations For Mobile Number Portability
Portability schemes
All Call Query (ACQ)
Query on Release (QoR)
Call Dropback
Onward Routing (OR)
Criteria for Applying For MNP, 3 Month Rule
Research Proposal
Introduction of MNP
OBSERVATIONS AND FINDINGS
LIMITATIONS OF STUDY RECOMMENDATIONS/SUGGESTION
Conclusion
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MOBILE NUMBER PORTABLITY SYSTEM
Purpose ±to investigate the effect of mobile number por tability (MNP) on mobile
subscribers in INDIA by f ocusing on subscribers' perception and behavior related to MNP.
EXECUTIVE SUMMARY
Mobile number portability means you can keep your existing mobile telephone number when
you change your service pr ovider.
Mobile Number Por tability service pr ovides you the facility to change your service operator
without losing your current number. In 2010 MNP was arrived to few cities of the India, like
"Har yana" but to security reasons government had not given the authority to launch it all over the
India. Af ter one year of consideration finally Indian Government has given the green signal to
"mobile number por tability" service.
Mobile number por tability is simply keeping your mobile phone number when moving fr om
your existing service pr ovider to a new pr ovider. It means you will use the services and features
offered by your new pr ovider and not take your existing service and its features with you
The study was a comparative study, done to know the pr os and cons of Mobile Number
Por tability System (MNPS) fr om both customer'¶ as well as services pr ovider¶s perspective.
Data were obtained thr ough Survey method at Vadodara. Two questionnaires were prepared; one
f or cellular service pr oviders and second f or the customers. Total 135 Samples were taken f or the
study, among them 110 were customer and 25 were service pr oviders. Af ter the Study, it was
f ound that, Customers are eagerly waiting f or such a service, where customer an change service
pr ovider without changing mobile number. Intr oduction of MNPS will lead to number of
advantages to the customers like low tariff, flexibility to change, good network and ore VAS.
Major drawback of MNPS f or customer will be relatively less as compared to that of service
pr ovider. Service pr oviders do not seem to be happy size, if MNPS comes in to action. They will
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face pr oblems like losing customer base, cut-thr oat competition, and financial loss and also they
will have to upgrade their network.
Arrival of Mobile Number Portability may affect the business of various service pr oviders. The
service operators who is offering poor quality service to their customers may get affected by
their rivals, who is pr oviding much better service. so, the arrival of this service has changed the
way of competition and now ever y service pr oviders has challenge to pr ovide better and
uninterrupted service to satisf y their customers otherwise they got switched. Now, here apply
f orest rule (I know you all are aware of the f orest rule or Jungle rule: str onger beat the weaker
and weaker have to fight f or their survival.), if you want to survive in the current market beat the
competitor otherwise he may beat you and then you will not get another chance. So, we
prepared to face the challenge.
OBJECTIVE OF STUDY
To Study and Analyze Consumer Perception towards mobile number por tability services
and their intention to avail service pr ovider.
To Study and analyze factors Influencing consumer perception to change their service
pr ovider.
To determine the rate of switching of customers to different service pr oviders
To analyse the most preffered service pr ovider.
LITERATURE REVIEW
Switching costs. Without number por tability a subscriber who wants to change his network
operator has to give up his mobile number. This is a classical example of switching cost in
telecommunications. According to Padila et al. Switching costs can be defined as real or
perceived costs that are incurred when changing supplier but which are not incurred by
remaining with the current supplier. Switching costs is a widely spread phenomenon which
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fundamentally changes the way in which firms behave and markets operate. The existence of
such costs leads to economies of scale in repeat purchasing, because a customer who has
previously bought fr om one firm incurs extra cost in purchasing an otherwise identical pr oduct
fr om a new firm, even if that pr oduct is sold at the same unit price. As a consequence, in markets
with consumer switching costs demand is less elastic and consumers have limited incentives to
migrate to cheaper offers which dampens competition.
In telecommunications lack of mobile number por tability is not the only instance of consumer
switching costs. Other f orms of switching costs include simlocking handsets, fines f or breaking
contract and loyalty discounts.
The impact of switching costs on market competition has been analyzed by many researchers.
Surely one of the most impor tant contributions have been made by Klemperer. He discuses the
impact of switching costs on prices, market shares, pr ofits and entr y deterrence. The fundamental
way in which switching costs change firms behavior is that each supplier with an installed base
of customers will have interest in exploiting his customers, because they are locked-in by
previous purchase. This motivation, especially in case of no price discrimination, will cause a
weak interest in competing f or rivals¶ or new customers.
Another consequence of switching costs and lock -in mechanism is that f or each supplier market
share is a fundamental goal of business strategy. Firms will invest in future market shares, since
installed customer base is valuable f or them. In the dynamic market perspective, when firms first
compete f or new customers who later on face switching costs of changing supplier, prices are
lower in the beginning and higher in later periods of competition as compared to identical market
with no switching costs. This is known as bargain then rip-off pricing. Although in this pricing
pattern low prices f or new customers are f ollowed by high prices f or locked-in customers, but
average market prices and pr ofits are still higher than in the absence of switching costs.
Mobile Number Portability. The effect of MNP intr oduction should be consistent with
lowering switching costs. The main expectation is that average market prices should fall down. A
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price decrease will affect not only old mobile subscribers but also new customers and this should
positively affect adoption rate. This is however only true if new consumers have rational
expectations. Naive customers do not see the relation between lower prices today and higher
prices tomorr ow, so that reduction of switching costs would actually discourage them fr om
buying today because of less attractive pr omotional offers (weaker ¶bargain¶ par t of pricing
strategy).
There are several types of benefits fr om MNP intr oduction. In a repor t made by Ovum f or
Of tel prior to MNP. In case of business subscribers keeping their number allows to avoid cost of
inf orming clients; cost of updating adver tisements, business cards, cars repainting; cost of losing
and substituting par t of business contacts. On average 10 percent of clients are lost and cost of
substituting one client was estimated f or small and medium enterprisers. Although the results of
cost benefit analysis f or UK market were estimated positive, MNP has not to be always welfare
enhancing, as Buehler. They identif y different types of beneficiaries of MNP intr oduction and
point out on the negative consequences of this functionality on fixed-to-mobile termination
charges resulting fr om network identification pr oblem. The last par t of literature includes few
empirical studies of the impact of MNP on price competition. In this respect there are at least two
notable papers. The first one concerns the market f or 800 toll-free inf o lines and the second
concerns mobile market. There are also many empirical studies concerning the impact of
lowering switching costs on market price indices in other industries, such as airline, banking, and
gasoline.
COUNTRY DATE OF PORTABLITY
AFRICA
Kenya July 1, 2005
AMERICA
Canada March 14, 2007
United States October 31, 2007 Mexico July 5 of 2008
Dominican Republic September 30, 2009
Brazil March, 2009
Ecuador 12. October 2009
ASIA
Hong K ong March 1, 1999
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India 20th Januar y 2011
Japan October 24, 2006
Malaysia mid 2008
Saudi Arabia 8 July 2006
Oman 26 August 2006
Pakistan March 23, 2007Singapore 13 June 2008
South K orea Januar y 1, 2004
Sri Lanka August 2007
EUROPE
Austria Oct 2004
Belgium Oct 2002
Cyprus July 12, 2004
Denmark Januar y 1, 2001
Estonia Januar y 1, 2005
Finland July 25, 2003
France June 30, 2003
Germany November 1, 2002
Greece March 1, 2004
Hungar y May 1, 2004
Ireland Jul 2003
Italy April 30, 2002
Luxembourg June 2004
Por tugal June 30, 2001
Slovakia May 2004
Spain October 1, 2000
Sweden September 1, 2001Turkey Nov 2008
OCEANIA
Australia Mid1999
New Zealand 1 April 2007
FEATURE OF MOBILE NUMBER PORTABILITY SYSTEM
Direct access to Customer Care agent.
Minimum time require f or por ting number fr om one operator to another operator.
Charges f or por ting to another operator is less.
Pay per second on all calls. Even on r oaming. No conditions.
Guaranteed fair billing on postpay.
No charges f or Customer Care Calls.
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No charges f or Voice Mail Services.
No congestion on the network.
PROCEDURE FOR MOBILE NUMBER PORTABILITY SYSTEM
First send an SMS to 1900 fr om your current number -PORT <Your Mobile Number> e.g.
PORT 123456789
You will be assigned a unique por ting code which you have to send to the operator you
want to switch to via SMS. This number will be given thr ough ads or on the operator¶s
website. However, this code is valid only f or a few days. So, you have to act quickly.
The new operator will communicate with your existing operator to ensure you don¶t have
any dues pending. Af ter confirmation, your existing operator will give the appr oval f or
number por ting.
You will have to fit a f orm and submit relevant documents. If you are a post-paid
customer, you will have to submit a copy of your latest bill also.
Af ter completing these f ormalities, you will get an SMS f or the por ting time and date. As
per TRAI regulations, it is compulsor y to complete the entire pr ocess within f our days.
TRAI¶S RULES & REGULATIONS FOR MOBILE NUMBER PORTABILITY
Price Users will have to pay a por ting charge to the operator to which you are switching. The
price has not been fixed yet and could be anywhere between Rs. 20 to Rs. 200. You will not need
to pay a penny to the operator you are leaving.
- No Dues. The subscriber making the por ting request should clear all the bills issued prior to the
date of por ting request. He shall pr ovide a written under taking that he has already paid all billed
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dues as on the date of the request f or por ting and that he shall pay dues to the operator till its
eventual por ting. In the event of non-payment of any such dues to, the por ted mobile number
shall be liable to be disconnected.
- Prepaid Users: Upon por ting of the mobile number, the balance amount of talk time at the
time of por ting shall lapse.
- Legal Criteria. MNP will not be permitted if there is a pending request f or change of
ownership of the mobile number; if it is sub-judice and if the por ting has been pr ohibited by a
cour t. In case a subscriber has not complied with exit clauses in his contractual obligations, the
request can be rejected.
- No Refundable Charges. A subscriber may withdraw his por ting request within 24 hours of its
submission. However, the porting charges are not refundable.
- Routing: Once the donor operator has disconnected the mobile number and the recipient
operator has activated it, the MNP pr ovider allocates the corresponding Location R outing
Number to the por ted number in the Number Por tability Database and br oadcasts the updated
Location R outing Number along with the por ted mobile number to all Access Pr oviders and
International Long Distance Operators who shall update their respective Local Number
Por tability Database.
- Per Port Transaction Charges: Recipient operators have to pay the MNP pr ovider per por t
transaction charges on a monthly basis.
- Interconnect Agreements: All existing interconnect agreements and arrangements between
Access Pr oviders, National Long Distance Operators and
International Long Distance Operators shall stand amended so as to conf orm to the pr ovisions of
these regulations as regards r outing of calls to and fr om por ted mobile numbers.
- How Long Will It Take The por ting pr ocess will take a maximum time period of 4 days in all
licensed service areas except in the case of J&K, Assam and Nor th East where the maximum
time allowed is 12 days.Weekends are excluded fr om this time frame.
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- No Service Period: The window period f or disconnection and activation by operators has been
kept at one hour each, so the maximum downtime f or the subscriber will be two hours.
PORTABILITY SCHEMES
All Call Query (ACQ)
Query on Release (QoR)
Call Dropback
Onward Routing (OR)
All Call Query (ACQ):-
The operator that originates the call always checks a centralized database and
obtains the r oute to the call.
Query on Release (QoR):-
The operator that originates the call first checks with the operator to which the
number initially belonged, the donor operator. The donor operator verifies the call and inf orms
that it no longer possesses the number. The operator that originates the call then checks the
centralized database, as is done with ACQ.
Call Dropback :-
Also known as Return to Pivot (R oP). The operator that originates the call first
checks with the donor operator. The donor operator checks its own database and pr ovides a new
r oute. The operator that originates the call then uses this r oute to f orward the call. No central
database is consulted.
Onward Routing (OR) :-
The operator that originates the call checks with the donor operator. The donor
operator checks its own database and obtains a new r oute. The operator to which the number was
designated r outes itself the call to the new operator. This model is called indirect r outing.
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Criteria for Applying For MNP, 3 Month Rule
MNP facility shall be available only within a given licensed service area. So if you are
moving to another city and want to retain your mobile number, MNP is not the answer. Mobile
users may only apply f or MNP if they want to switch networks in the same area where their existing mobile number is registered.
- The 3 Month Rule. A subscriber is eligible to make a por ting request only af ter 90 days of the
date of activation of his mobile connection. If a number is already por ted once, the number can
again be por ted only af ter 90 days fr om the date of the previous por ting. TRAI has explained that
this minimum period is required so as to enable the service pr ovider to recover the customer
acquisition cost.
Disconnected: Af ter por ting of a mobile number, if it remains disconnected f or 90 days, it will
be reversed back to the number range holder (original operator).
Whom To Approach? SMS the operator to which you want to switch and ask f or your unique
por ting code, which is an alphanumeric code allocated upon request. Operators have
been directed to set up a mechanism (a shor tcode) to receive the SMSs and respond with the
unique por ting code. Subscribers will also have to give in writing their request to the operator to
which they are switching and fill up a customer acquisition f orm, which the operator will verif y.
Operator¶s Task: Af ter verif ying the por ting code, identity and address of the user, the recipient
operator (which the subscriber is joining) has to f orward details to the mobile number por tability
service pr ovider within 24 hours.The operator has to pay a µper por t transaction¶ charge f or each
request f orwarded by it to the MNP pr ovider. They would have to examine the request carefully
as there is no pr ovision f or refund of por ting charges fr om the MNP pr ovider.
Research Proposal
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RESEARCH OBJECTIVES
1. To know acceptability of Mobile Number Por tability System to customer.
2. To find out pr os and cons of Mobile Number Por tability System f or mobile users.
3. To find out pr os and cons of Mobile Numbers Por tability System f or Cellular service
pr oviders
RESEARCH DESIGN: Descriptive Research design.
Hear we will use descriptive research design because we want to
identif y and describe the characteristics and the behaviors of the consumers, f or that we have to
do market research. So we use descriptive research design.
SOURCES OF DATA COLLECTION:
Primar y Data: Survey
Secondar y Data: Journals,Websites and Research Papers.
Research Instrument: Questionnaire.
INTRODUCTION OF
MOBILE NUMBER PORTABILITY SYSTEM
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Definitions. In these regulations, unless the context otherwise requires,-
(a) ³Access Provider´ means the holder of a Cellular Mobile Telephone Service licence or
Unified Access Service licence and includes a service pr ovider pr oviding fixed wireline or fixed
wireless service in addition to Cellular Mobile Telephone Service;
(b) "Act" means the Telecom Regulator y Authority of India Act, 1997 (24 of 1997);
(c) "Authority" means the Telecom Regulator y Authority of India established under sub-section
(1) of section 3 of the Act;
(d) ³dipping" means use of quer y response system of the Mobile Number Por tability service
pr ovider f or obtaining Location R outing Number f or r outing a message to the called number;
(e) "Donor Operator" ³means a Cellular Mobile Telecom Service pr ovider or Unified Access
Service pr ovider, to whose network the mobile number belongs at the time the subscriber makes
a request f or por ting;
(f) "Local Number Por tability Database´ means the database of all
por ted mobile numbers maintained by an Access Pr ovider and an International Long Distance
Operator;
(g) "Location R outing Number´ means the code assigned to ever y Access Pr ovider f or the
purpose of implementing Mobile Number Por tability;
(h) ³message´ shall have the meaning assigned to it in clause (3) of section 3 of the Indian
Telegraph Act, 1885 (13 of 1885);
(i) ³Mobile Number Portability´ means the facility which allows a subscriber to retain his
mobile telephone number when he moves fr om one Access Pr ovider to another irrespective of
the mobile technology or fr om one cellular mobile technology to another of the same Access
Pr ovider;
(j) ³Mobile Number Portability Service provider´ means an entity who has been granted a
licence under Section 4 of the Indian Telegraph Act, 1885 (13 of 1885) f or pr oviding Mobile
Number Por tability Service;
(k) ³No Service Period´ means the period of time between the disconnection of the mobile
telephone service to the por ting subscriber by the Donor Operator and the activation of mobile
telephone service, on por ting, by the Recipient Operator;
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(l) "Number Portability Database´ means the database maintained by each Mobile Number
Por tability Service pr ovider in electr onic f orm, holding the details of all por ted mobile numbers
in its zone, along with the complete histor y of all transactions relating to the por ting of such
numbers;
(m) "Number Range Holder" means an Access Pr ovider who was originally allotted, by the
licensor, that number range to which the por ted number belongs;
(n) ³Per Port Transaction charge´ means the charge payable by the Recipient Operator to the
Mobile Number Por tability Service pr ovider f or pr ocessing the por ting request in respect of a
mobile number;
(o) ³porting´ means the pr ocess of moving, by a subscriber, of his mobile number or numbers,
as the case may be, fr om one Access Pr ovider to another Access Pr ovider or fr om one mobile
technology to another of the same or any other Access Pr ovider;
(p) ³porting charge´ means such charge as may be levied by a Recipient Operator fr om a
subscriber f or por ting his mobile number;
(q) ³Recipient Operator" means an Access Pr ovider who will be pr oviding mobile
telecommunication service to the subscriber af ter por ting and includes his authorized agent;
(r) "regulations" means the Telecommunication Mobile Number Por tability Regulations, 2009;
(s) ³subscriber´ means any person or legal entity that avails the mobile telecommunication
service fr om a licensed telecom Access Pr ovider;
(t) ³unique porting code´ means an alphanumeric code allocated, upon request, by an Access
Pr ovider to its subscriber f or the purpose of facilitation of por ting of his mobile number;
Mobile Number Por tability service pr ovides you the facility to change your service operator
without losing your current number. In 2010 MNP was arrived to few cities of the India, like
"Har yana" but to security reasons government had not given the authority to launch it all over the
India. Af ter one year of consideration finally Indian Government has given the green signal to
"mobile number por tability" service.
It is most sensational news f or the mobile users. This service was widely used in f oreign
countries but now it is also available in India. User will be ver y happy to know about this great
news. The best par t of this service is that a person who is fed up of the poor and interrupted
service of the operators, they can take a sigh of relief. Most of people use a mobile service
thr ough existing operator like Air tel, Reliance, Tata, Idea, Vodaf one. But some of them were
ver y upset due to poor quality service of mobile operator. When anyone call, most of the time it
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shows unreachable.When at home the network graph is totally blank. Then people had moved to
other operator and they are ver y happy, but people lost their number. And this the reason why
people doesn't change their service pr oviders. If they change their service pr oviders their contact
will be lost. But Mobile Number Por tability System service has removed all this tensions.
Arrival of Mobile Number Portability may affect the business of various service pr oviders. The
service operators who is offering poor quality service to their customers may get affected by
their rivals, who is pr oviding much better service. so, the arrival of this service has changed the
way of competition and now ever y service pr oviders has challenge to pr ovide better and
uninterrupted service to satisf y their customers otherwise they got switched. Now, here apply
f orest rule (I know you all are aware of the f orest rule or Jungle rule: str onger beat the weaker
and weaker have to fight f or their survival.), if you want to survive in the current market beat the
competitor otherwise he may beat you and then you will not get another chance. So, we
prepared to face the challenge.
The usage of mobile phones is on the increase today in our countr y. Several service pr oviders
are rendering mobile phone service acr oss the countr y. Each service pr ovider is allotted distinct
numbers f or allotment to the subscribers. Migration fr om one service pr ovider to another
service pr ovider with the existing mobile number is not possible at present. Pr omotion of
competition and efficiency requires the facilitation of easy movement of subscribers fr om one
service pr ovider to another or acr oss mobile technologies. Mobile Number Por tability allows
the subscribers to retain their existing telephone number when they move fr om access pr ovider
to another irrespective of the mobile technology or fr om one cellular mobile technology to
another of the same access pr ovider, in a licensed area. The facility of retention of existing
mobile telephone number despite moving to a new telecom service pr ovider helps thesubscriber maintain contact with the friends/clientele.
The Telecom Regulator y Authority of India ('TRAI' f or shor t) made 'Telecommunication
Mobile Number Por tability Regulations, 2009' to regulate the mobile number por tability and
notified the same on 23rd September 2009.
Regulation defines the terms 'Mobile Number Por tability'('MNP' f or shor t) as the facility which
allows a subscriber to retain his mobile telephone number when he moves fr om one Access
Pr ovider to another irrespective of the mobile technology, or fr om one cellular mobile
technology to another of the same Access pr ovider.
INTRODUCTION OF COMPANIES
AIRTEL
Bhar ti Air tel f ormerly known as Bhar ti Tele-Ventures LTD (BTVL) is the largest cellular
service pr ovider in India, with more than 110 million subscribers as of 2009. With this, Bhar ti is
now the world's third-largest, single-countr y mobile operator and sixth-largest integrated
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telecom operator. It also offers fixed line services and br oadband services. It offers its
TELECOM services under the Air tel brand and is headed by Sunil Bhar ti Mittal. The company
also pr ovides telephone services and Internet access over DSL in 14 circles. It also acts as a
carrier f or national and international long distance communication services. In 2009 Air tel has
also launched its services in Sri Lanka
RELIANCE
Reliance Communications, f ormerly known as Reliance Inf ocomm, along with Reliance
Telecom and Flag Telecom, is par t of Reliance Communications Ventures. It is the second
largest mobile operator in India, based on number of subscribers. According to National Stock
Exchange data, Anil Dhirubhai Ambani contr ols 66.77 per cent of the company, which accounts
f or more than 1.36 billion shares. It is the flagship company of the Reliance-Anil Dhirubhai
Ambani Gr oup, comprising of power (Reliance Energy), financial services (Reliance Capital)
and telecom initiatives of the Reliance ADAG.
BSNL
Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited)
is a state-owned telecommunication company in India.
BSNL is the f our th largest cellular service pr ovider, with over 53.96 million customers as of
March 31, 2009 and the largest land line telephone pr ovider in India.
BSNL is India's oldest and largest Communication Service Pr ovider. BSNL launched 3G
services in 11 cities of countr y in 2nd march 2009.MTNL which operates in Mumbai and Delhi
first launched 3G services in these cities
VODAFONE
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Vodaf one Essar, f ormally known as Hutchison Essar is a cellular operator in India that covers 23
telecom circles in India based in Mumbai. Vodaf one Essar is owned by Vodaf one 67% and Essar
Gr oup 33%. It is the Third largest mobile phone operator in terms of revenue behind Bhar ti
Air tel, and third largest in terms of customers. As of June 31, 2009, Vodaf one India has 18.8%
customer market share and 20.7% revenue market share.
IDEA
Idea Cellular is owned by Aditya Birla Gr oup. Idea Cellular is a wireless telephony company
operating in all the 22 telecom circles in India based in Mumbai. It is the 5rd largest GSM
company in India behind, Air tel, Reliance, Vodaf one, and BSNL. Idea Cellular won the GSM
Association Award f or "Best Billing and Customer Care Solution" f or 2 consecutive years.
TATA DOCOMO
It is a Tata Teleservices Limited's (TTSL) cellular service pr ovider on the GSM platf orm-arising
out of the Tata Gr oup's strategic joint venture with Japanese telecom giant NTT Docomo in
November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom
services, under the brand "TATA DOCOMO" and has also been allotted spectrum in 18 telecom
Circles. TTSL has already r olled out its services in various circles. It has become ver y popular
with its one second pulse especially in semi-ur ban and rural areas
AIRCEL
Aircel is a mobile phone service pr ovider in India. It offers both prepaid and postpaid GSM
cellular phone coverage thr oughout India. Aircel is a joint venture between MaxisCommunications of Malaysia and Apollo Hospital Enterprise Ltd of India. Maxis has a 74%
stake in Aircel and the remaining 26% is with Apollo Hospitals. It is India¶s fif th largest GSM
mobile service pr ovider with a subscriber base of over 27.7 million, as of October 31, 2009.
Aircel has won many awards f or its services. Aircel was honored at the World Brand Congress
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2009 with three awards, Brand Leadership in Telecom, and Marketing Campaign & Marketing
Pr ofessional of the Year
VIRGIN
Virgin Mobile India Limited is a cellular telephone service pr ovider company which is a joint
venture between Tata Teleservices and Richard Branson's Virgin Gr oup. Currently, the company
uses Tata's CDMA network to offer its services under the brand name Virgin Mobile, and it has
also star ted GSM sevices in some states
TATA INDICOM
Tata Teleservices Limited(TTSL) is a par t of the Tata Gr oup of companies based in Navi
Mumbai, an Indian conglomerate. It operates under the brand name Tata Indicom in various
telecom circles of India. Tata Teleservices spear heads the Gr oup¶s presence in the telecom
sector. Incorporated in 1996, Tata Teleservices was the first to launch CDMA mobile services in
India with the Andhra Pradesh circle.
FRAMEWORK:
The regulations seek to pr ovide a framework governing all relevant aspects of MNP by-
laying down clear eligibility conditions f or por ting of mobile telephone numbers;
defining rights and obligations of various stake holders, i.e., the Donor Operator,
the Recipient Operator, the MNP service pr ovider;
laying down the pr ocedure to be f ollowed by each player in the chain in
pr ocessing number por ting request; specif ying clear time limits f or completion of various steps by each player in the
chain i.e., the Donor Operator, Recipient Operator and the MNP service pr ovider;
envisaging least disruption of service to the consumer.
SALIENT FEATURES:
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The salient features of the MNP under these regulations are as f ollows:
MNP facility shall be available only within a given licensed area;
A subscriber holding a mobile number is eligible to make a por ting request only af ter 90
days of the date of activation of his mobile connection. If a number is already por tedonce, the number can again be por ted only af ter 90 days fr om the date of previous
por ting;
The subscriber who wishes to por t his mobile number should appr oach the Recipient
operator. The subscriber may be required to pay por ting charges, if any, to the Recipient
Operator;
The subscriber making the por ting request is required to have cleared all the bills issued
prior to the date of por ting request. He shall give an under taking that he has already paid
all billed dues to the Donor Operator as on the date of the request f or por ting and that he
shall pay dues to the Donor Operator per taining to the mobile number till its eventual
por ting and that he understandings and agrees that in event of non payment of any such
dues to the Donor Operator, the por ted mobile number shall be liable to be disconnected
by the Recipient Operator;
A subscriber may withdraw his por ting request within 24 hours of its submission to the
Recipient Operator. However the por ting charges shall not be refundable;
The regulation envisage a maximum time period of f our days f or the completion of
por ting pr ocess;
Access Pr oviders are required to implement All Call Quer y methods;
The Originating operator shall be responsible to r oute the call to correct terminating
network.
ELIGIBILITY FOR MAKING A REQUEST:
Ever y subscriber shall be eligible to make a request f or por ting(the pr ocess of moving, by a
subscriber, of his mobile number or numbers fr om one Access Pr ovider to another Access
Pr ovider or fr om one mobile technology to another of the same or any other Access Pr ovider)
his mobile number if he satisfies the f ollowing:
A period of ninety days has expired fr om the date of activation of his mobile connection
not por ted earlier or fr om the date of activation of his mobile number af ter its last por ting;
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There is no outstanding due to the Donor Operator by way of pending bill or bills issued
as per the normal billing cycle but bef ore the date of application f or por ting;
There is no pending request f or change of ownership of the mobile number;
The mobile number sought to be por ted is not sub-judice;
Por ting of the concerned mobile number has not been pr ohibited by the Cour t of Law;
The request f orm shall be accompanied by all documents applicable to a new subscriber;
a copy of the last bill, in the case of a postpaid subscriber.
CONTENTS OF REQUEST:
The por ting request f orm as specified by the Recipient operator shall, inter alia, incorporate the
f ollowing:
The eligibility criteria;
The gr ounds f or rejection;
In the case of a post paid subscriber, an under taking by the subscriber that he has already
paid all dues as per the last bill to the Donor Operator and that he shall be bound to pay
all dues to the Donor Operator per taining to the mobile number sought to be por ted till its
eventual por ting and that he understands and agrees that in the event of non payment of
any such dues to the Donor Operator, the por ted mobile number shall, without prejudice
to any other remedies available to the Donor Operator under law f or recover y of such
dues, be liable to be disconnected by the Recipient Operator;
In the case of a pre-paid subscriber, an under taking by the subscriber to the effect that he
understands and agrees that, upon por ting of the mobile number, the balance amount of
talk time, if any, at the time of por ting shall lapse;
Such details of the subscriber as mandated by the licensor or by the Authority fr om time
to time;
WITHDRAWAL OF PORTING REQUEST:
A subscriber may, within twenty f our hours of making a request f or por ting, withdraw such
request by inf orming the Recipient operator in writing. He shall not be entitled to any refund
of the por ting charge paid by him to the Recipient operator.Where the Recipient Operator has
not f orwarded the por ting request to the Mobile Number Por tability Service Pr ovider till
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receipt of the inf ormation regarding withdrawal of the request, it shall not take any fur ther
action on such por ting request.
In case the Recipient Operator has already f orwarded the por ting request to the Mobile
Number Por tability Service pr ovider, bef ore receipt of the inf ormation regarding withdrawalof the request, it shall f or thwith inf orm the Mobile Number Por tability Service Pr ovider about
the withdrawal of the por ting request and the Mobile Number Por tability Service pr ovider
shall f or thwith inf orm the Donor Operator about the withdrawal of the por ting request. In this
case the Recipient Operator shall be liable to pay the applicable per por t transaction charge to
the Mobile Number Por tability Service pr ovider.
GROUNDS FOR REJECTION OF REQUEST:
The request may be rejected on any of the f ollowing gr ounds:
There are outstanding payments due fr om the subscriber by way of pending bill or bills,
as the case may be, issued as per the normal billing cycle but bef ore the date of
application f or por ting;
The por ting request has been made bef ore the expir y of a period of ninety days fr om the
date of activation of a new connection;
A request f or change of ownership of the mobile number is under pr ocess;
The mobile number sought to be por ted is sub-judice;
Por ting of the mobile number has been pr ohibited by a Cour t of Law;
Subscriber has applied f or inter -service area por ting;
The unique por ting code mentioned in the por ting request does not match with the unique
por ting code allocated by the Donor Operator f or the mobile number sought to be por ted;
There are subsisting contractual obligations in respect of which an exit clause has been
pr ovided in the subscriber agreement but the subscriber has not complied with such exit
clause. Where the Donor Operator rejects a por ting request on the gr ound of subsisting
contractual obligations, he shall indicate the full details of such contractual obligations.
PROCESSING OF NUMBER PORTING REQUEST:
Ever y Access Pr ovider shall facilitate in its entire network, Mobile Number Por tability to all
subscribers, both pre paid and post paid and shall, upon request, pr ovide the same on a non
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discriminator y basis. Ever y Access Pr ovider shall, within sixty days fr om the date of these
regulations coming into f orce, set up, in its mobile network, a mechanism f or the purpose of -
Receiving Shor t Message Service (SMS) messages fr om its subscribers requesting f or a
unique por ting code (an alpha numeric code allocated, upon request, by an Accesspr ovider to its subscriber f or the purpose of facilities of por ting of his mobile number);
Allocating a unique por ting code f or each such request and communicating it to the
subscriber f or thwith thr ough Shor t Message Service (SMS) message thr ough an
automated pr ocess; and
Retaining such unique por ting number on its records f or the purpose of verification of the
por ting request of such subscriber to be received eventually by it fr om the Mobile
Number Por tability Service pr ovider.
ACTION BY RECIPIENT OPERATOR:
Recipient operator is an Access Pr ovider who will be pr oviding mobile telecommunication
service to the subscriber af ter por ting and includes his authorized agent. The r ole of Recipient
Operator in the pr ocess is as f ollows:
Ever y subscriber desir ous of por ting his mobile number shall make a request in
writing to the concerned Recipient Operator in such f ormat as may be specified by
such Recipient Operator;
On receipt of request the Recipient Operator shall verif y if the customer
acquisition f orm is accompanied by all documents specified;
He shall record in the f orm that he has seen the subscriber and verified his
documents with their respective originals and f ound them to be in order;
He shall thereupon ask the subscriber to send a message thr ough SMS to a
specified shor t code of the Donor Operator fr om the subscriber's mobile number which
is sought to be por ted;
On receipt of message fr om the subscriber, the Donor Operator shall f or thwith
send back a reply message thr ough an automated system generated SMS containing a
unique por ting code;
The subscriber shall incorporate the unique por ting code in the por ting request
f orm;
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The Recipient Operator shall within a period of twenty f our hours f orward the
mobile number, the corresponding unique por ting code and the date on which por ting
request is made by the subscriber, to the concerned Mobile Number Por tability Service
Pr ovider; Sundays and public holidays shall be excluded in calculating twenty f our
hours;
The Recipient Operator shall pay Per Por t Transaction charge in respect of each
por ting request f orwarded by it to the Mobile Number Por tability Service Pr ovider;
ACTION BY MOBILE NUMBER PORTABILITY SERVICE PROVIDER:
Mobile Number Por tability Service Pr ovider is an entity who has been granted a licence under
Section 4 of the Indian Telegraph Act f or pr oviding Mobile Number Por tability Service. Two
MNP operators f or two zones in the countr y were identified and license was issued to them.
The r ole of MNP service pr ovider is as f ollows:
On receipt of request the service pr ovider shall verif y fr om its Number Por tability
Database (the database maintained by each MNP Service Pr ovider in electr onic f orm,
holding the details of all por ted mobile numbers in its zone, along with the complete
histor y of all transactions relating to the por ting of such numbers) whether the mobile
number has been por ted earlier and, if so, whether a period of ninety days has elapsed
fr om the date of its last por ting;
If ninety days has not elapsed he shall not take any action on the request and inf orm the
Recipient Operator accordingly and the Recipient operator shall communicate the same
to the concerned subscriber;
He shall verif y whether any por ting request in respect of the same mobile number is
already pending and, if so, it shall reject the current request f or por ting and communicate
such rejection to the Recipient Operator who f orwarded such request, who shall,
thereupon communicate the same to the concerned subscriber;
If no pending request is there he shall f or thwith f orward the details of such request to the
Donor Operator f or seeking his clearance f or such por ting;
ACTION BY DONOR OPERATOR:
Donor Operator is a Cellular Mobile Telecom Service Pr ovider or Unified Access Service
Pr ovider, to whose network the mobile number belongs at the time the subscriber makes a
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request f or por ting. The r ole of Donor Operator on receipt of the details of por ting request
fr om MNP service pr ovider, he shall within twenty f our hours, verif y such details and
communicate to the MNP service pr ovider -
Where it finds that por ting request is covered under any of the gr ounds f or
rejection, the details of specific gr ound on which it has any objection to the por ting of
the number fr om its network; or
Where it finds that por ting request is not covered under any of the gr ounds f or
rejection its clearance f or the por ting of the mobile number.
In calculating twenty f our hours intervening Sundays and public holidays declared under the
Negotiable Instrument Act, 1881 shall be excluded.
PORTING OF MOBILE NUMBER:
On receipt of communication fr om the Donor Operator, the MNP service pr ovider shall-
communicate the gr ounds f or rejection f or por ting, if any, to the Recipient operator ;
where the Donor Operator has indicated his clearance to the por ting request or has failed
to communicate either its clearance or its objection f or por ting of the mobile number
within the time specified, f or thwith fix the date and time of por ting of such mobile
number and communicate it, along with details of anticipated number, service period,
simultaneously to the Donor Operator and the Recipient Operator;
He shall fix the date and time of por ting in such manner that the por ting shall be within
six hours fr om the time of receipt of the clearance fr om the Donor Operator or the expir y
of the time limit specified; In respect of Jammu & Kashmir, Assam and Nor th East the
date and time f or por ting shall be within ten days fr om the date of clearance fr om the
Donor Operator or the expir y of the time limit specified;
Where the MNP service pr ovider has communicated the gr ounds f or rejection as
indicated by the Donor Operator to the Recipient Operator, the Recipient operator shall
communicate the same, in writing or thr ough SMS to the concerned subscriber;
Where the MNP service pr ovider has communicated the date and time of por ting of such
mobile number and the anticipated No Service Period (the period of time between the
disconnection of the mobile telephone service to the por ting subscriber by the Donor
Operator and the activation of mobile telephone service, on por ting by the Recipient
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Operator) to the Donor Operator and to the Recipient Operator, the Recipient Operator
shall communicate the same to the subscriber telephonically or thr ough SMS or thr ough
an automated voice message;
At the date and time of por ting fixed by the MNP Service Pr ovider, he shall communicate
to the Donor Operator its instructions f or disconnection of the mobile number and the
Donor Operator shall immediately and in any case within one hour of receipt of such
instruction comply with such instructions and repor t compliance of such instructions to
the MNP Service Pr ovider;
On receipt of the compliance or the expir y of one hour whichever is earlier the MNP
Service Pr ovider shall communicate to the Recipient Operator its instructions f or
activation of the mobile number;
On receipt of the instructions the Recipient Operator shall, immediately and in any case
within one hour of receipt of such instructions comply with such instructions and repor t
compliance of such instructions to the MNP Service Pr ovider;
On receipt of compliance, the MNP Service Pr ovider shall allocate the corresponding
Location R outing Number (the code assigned to ever y Access Pr ovider f or the purpose of
implementing Mobile Number Por tability) to the por ted number in the Number
Por tability database and br oadcast the updated Location R outing Number along with the
por ted mobile number to all Access Pr oviders and International Long Distance Operators
who shall update their respective Local Number Por tability Database.
RIGHTS AND OBLIGATIONS OF SERVICE PROVIDERS:
Donor Operator:
He shall continue to pr ovide all subscribed telecommunication services to the subscriber
who has sought por ting of his mobile number till the disconnection of the mobile number;
Af ter disconnection he shall refund to the subscriber, with such time frame and in such
manner as specified in the Standards of Quality of Service of Basic Telephone Service
(Wire line) and Cellular Mobile Telephone Service Regulations, 2009 all amounts due to
such subscriber on account of refundable payments or deposits made by such subscriber
to the Donor Operator;
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He shall maintain records of all mobile numbers por ted out by it and all mobile numbers
f or which por ting requests have been rejected by it f or a minimum period of twelve
months fr om the date of por ting or the date of rejection of request;
In case of non payment of any outstanding bill af ter the por ting request he shall give a
notice of not less than seven days to the subscriber notif ying him that in case of non
payment within the said notice period, the he shall request the Recipient Operator to
disconnect the por ted number;
If the subscriber fails to make payments as specified in the notice, he shall communicate
the details of such outstanding bills to the Recipient Operator thr ough MNP Service
Pr ovider with an advice to take action f or disconnecting the por ted number.
RECIPIENT OPERATOR:
He shall pay to the MNP Service pr ovider, the Per Por t Transaction charge (the charge
payable by the Recipient Operator the MNP Service pr ovider f or pr ocessing the por ting
request in respect of a mobile number) at the rate specified by TRAI within 15 days of
receipt of the bill or within such other time limit as may be mutually agreed upon;
He shall maintain records in respect of all mobile numbers f or which por ting requests
have been rejected, f or a minimum period of twelve months fr om the date of rejection of
such requests;
On receipt of request fr om the Donor Operator to disconnect the por ting number, he shall
issue a notice to the concerned subscriber, the period of which shall be not less than
seven days and not more than fif teen days about the request received fr om the Donor
Operator and request him to pr oduce evidence of having settled the dues with the Donor
Operator;
If the subscriber pr oduces evidence he shall not take any fur ther action and shall inf orm
the Donor Operator thr ough MNP Service pr ovider;
If the subscriber fails to pr oduce evidence he shall disconnect the mobile number and
inf orm the MNP Service pr ovider and request f or reversal of such number to the Number
Range Holder af ter expir y of ninety days;
If there is disconnection of the mobile number f or any other reason he shall, af ter ninety
days of such disconnection, inf orm the MNP Service pr ovider about such disconnection
with a request f or reversal of such number to the Number Range Holder (an Access
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Pr ovider who was originally allotted, by the licensor, that number range to which the
por ted number belongs).
MNP SERVICE PROVIDER:
He shall make all eff or ts to facilitate expeditious por ting of mobile numbers thr ough
effective coordination with the Donor Operator and the Recipient Operator;
He shall use the Number Por tability Database only f or the purpose of por ting and dipping
(use of quer y response system of the MNP Service pr ovider f or obtaining Location
R outing Number f or r outing a message to the called number) and not f or any other
purpose;
He shall generate specific sets of statistics regarding the number of por ting requests
received, the number of por ting carried out successfully and the number of failed por ting
requests with reasons f or such failures;
On receipt of request fr om the Recipient Operator about disconnection of a por ted mobile
number, he shall f or thwith-
y Remove the number fr om its Number Por tability Database;
y Update the Local Number Por tability Databases of all Access Pr oviders and
International Long Distance Operators; and
y Restore the mobile number to the Number Range Holder.
He shall raise bills along with the relevant details in respect of Per Por t Transaction
charges to the concerned Recipient Operators on a monthly basis and shall deliver such
bills bef ore the tenth day of the f ollowing month or at such periodic intervals and within
such time limits as may be mutually agreed upon;
If Recipient Operator fails to pay the bill he shall issue a notice, the period of which shall
not be less than fif teen days to make payment within such period;
He shall in no case discontinue the pr ovision of Mobile Number Por tability Service to
such defaulting Recipient Operator.
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ACCESS PROVIDERS, NATIONAL LONG DISTANCE OPERATORS AND
INTERNATIONAL LONG DISTANCE OPERATORS:
All existing interconnect agreements or arrangements between Access Pr oviders,
National Long Distance Operators and International Long Distance Operators shall, upon
the coming into f orce of these regulations, stand amended so as to conf orm to the
pr ovisions of the regulations as regards r outing of calls to and fr om por ted mobile
numbers;
They shall within thir ty days of coming into f orce of these regulations or bef ore
commencement of Access Service or carriage service shall establish fail pr oof
connectivity fr om its Mobile Number Por tability gateway to the main Disaster recover y
sites of the Mobile Number Por tability Service pr oviders at its own cost;
An Access Pr ovider having licences in more than one licensed service area may establish such fail pr oof connectivity to the main and Disaster recover y sites of the Mobile Number
Por tability Service pr oviders common f or all its licensed service areas;
An Access Pr ovider, an International Long Distance Operator pr oviding carriage service
to any Access Pr ovider, may establish such fail pr oof connectivity to the main and
Disaster recover y sites of the MNP service pr oviders common f or all its licensed services
and share its Local Number Por tability Database acr oss its various licensed activities f or
the purpose of implementing Mobile Number Por tability Service;
No Access Pr ovider or International Long Distance Operator pr oviding carriage service
to any Access Pr ovider shall share its Local Number Por tability Database with another
Access Pr ovider or International Long Distance Operator;
A service pr ovider who is sharing its Local Number Por tability Database acr oss its
licensed activities shall ensure that such sharing of Local Number Por tability Database
enables it to directly r oute messages to por ted mobile numbers;
Ever y Access Pr ovider on whose network a message originates shall be responsible f or
the correct r outing of such message;
The International Long Distance Operator carr ying such messages shall be responsible
f or correct r outing of messages;
Ever y Access Pr ovider and International Long Distance Operator shall put in place
suitable mechanism f or safeguarding the data pr ovided by por ting subscribers fr om
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unauthorized interception or unauthorized access and shall ensure that such data is used
solely f or the purpose of por ting of mobile numbers and shall not use such data f or any
other purpose;
These regulations shall not prevent such Access Pr oviders fr om pr oviding such data or
access to such data f or monitoring purposes to the designated security agencies.
CHARGES FOR PORTING:
Per Por ting Transaction charge to be payable by the subscriber to the Recipient Operator is
Rs.19/-. In this regard, the Authority while determining the Per Por t Transaction charge
thr ough the Telecommunications Per Por t Transaction Charge and Dipping Charge
Regulations, 2009 ( 9 of 2009), has decided that no compensation shall be payable to the
service pr oviders f or up gradation of their networks to make it MNP compliant and also to the
Donor Operator f or administrative costs incurred in pr ocessing the por ting request as MNP do
not require the Donor Operator to carr yout any significant work. Similarly, when a subscriber
makes a request to por t his mobile number, in so far as Recipient Operator is concerned, it is
similar to acquiring a new subscriber and as such the Recipient Operator does not incur any
additional cost in the MNP pr ocess except f or the Per Por t Transaction charge which is
payable to the MNPSP f or pr ocessing the por ting request. Moreover, MNP gives the Recipient
Operator an oppor tunity to acquire more subscribers. Theref ore, the Authority does not find
any justification f or the Recipient Operator to charge any additional amount fr om the
subscriber over and above what it has to pay to the MNPSP in the f orm of Per Por t
Transaction charge. Accordingly, the Per Por t Transaction charge shall be the ceiling f or the
Por ting charge. It is however open to the Recipient Operator to collect, at his discretion, a
lesser amount fr om the subscriber making a por ting request.
EFFECT:
Initially the TRAI fixed the date f or implementation of mobile number por tability as 31st
December 2009 f or metr o cities and 31st
March, 2010 f or other areas. Since the service
pr oviders requested the Authority to extend the same f or better compliance the Authority
fixed the date as 31st
March, 2010 f or metr o cities and 30th
June 2010 f or other areas. Despite
repeated extension of deadlines over the past one year, as of June only 14 per cent of the
mobile networks acr oss the countr y were ready f or the intr oduction of MNP and 36 per cent
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were in pr ogress. The Depar tment of Telecom said that permission to any operator f or
launching services, post September 1, will be given only if their network is ready f or
intr oducing MNP. The latest deadline f or intr oducing the facility has been extended to
October 31.
OBSERVATIONS AND FINDINGS
Air tel was f ound the most dominating player in Vadodara market, f ollowed by Idea and
Reliance.
78 respondents out of 110 would like to change their service pr ovider with same
mobile number, in spite of being satisfied with current service pr ovider. So if MobileNumber Por tability comes into action, people may cer tainly accept the system.
Out of 78 customers who were willing to change;
26 (33%) customer are willing to change in search of low tariffs of other service pr oviders,
19 (25%) customer want to change because of flexibility to change service pr ovider without
changing mobile number,
18 (23%) customer want to change because of more value added services pr ovided by other services pr ovider and
8 (10%) and 7 (9%) were willing to change due to low switching cost and worst services of
current service pr ovider.
If Mobile Number Por tability comes into action, customers will have benefits like:
Services at low tariffs.
They will be flexible to change services pr ovider without changing the number.
All services pr ovider will tr y to give better services to customer in order to gain market share.
This rise in competition will result in intensive price war among the cellular services pr oviders
and will benefit to customers.
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Cut thr oat competition will enable services pr oviders to offer better Value Added
Services at cheaper prices.
Major pr oblem f or customers will be to identif y counterpar t¶s service pr ovider
Network pr oblems will also arise because there will be huge churning rate. Customer will
keep on switching networks which will result in Network related pr oblems.
According to Services pr ovider, they will gain customers due to MNPS if they
pr ovide quality services and customer satisfaction to Users.
On the other services pr ovider also says that if they fail to pr ovide better services, they will lose
their market share.
Customer loyalty and retention ration will affect.
Services pr ovider will also have to update their networks in fight their rivals
LIMITATIONS OF STUDY
As Number Por tability System is yet to be launched, scope was study was limited to the
perception of samples.
Mobile users are not yet fully aware about Number Por tability so administering
questionnaire was a difficult.
Pr oviders were also not aware about Number por tability, so their views were differing to
each pr ovider.
Lack of resources like time, mode of transpor tation to Survey team.
The possibility of biased responses can¶t be ruled out.
Lack of interest of respondents.
The respondents includes only those who are willing to switch their service pr oviders.
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RECOMMENDATION/SUGGESTION
TRAI (Telecom Regulator y Authority of India) should take into consideration, the pr os and cons
to services pr oviders bef ore launching Number por tability System in India.
TRAI should tr y and make out some benefits f or the services pr ovider so that they mutually
accept the System.
To remain untouched by the effects of Number Por tability system, service pr ovider should put
their all eff or ts on making customers, brand loyal and concentrate more on customer retention
than on making new customers.
CONCLUSION
In VADODARA market, Air tel is the top player. Idea is on Second f ollowed by Reliance.
Customers at VADODARA are willing to switch Service pr ovider if they are given an
option to switch with same mobile number.
Mobile Number Por tability System will change the scenario of the telecom Industr y.
Earlier the only way a service pr ovider was able to hold their customer was by the mobile
number. But now if MNPS comes in to action customer will have freedom to switch with
same number so customer will rule the market.
In this battle between customers and service pr oviders, service pr ovider will have to
surrender against customers
Service pr ovider pr ovides best service so that existing user do not change the service
pr ovider and also helps in creating new customer.
Service pr ovider also pr ovides the details of the scheme that they pr ovide so that
customer know ver y well to use that service.